Evaluation Question 2
- 2. • To achieve the first aim of attracting an audience I used a striking and controversial central image for my film poster to grab the reader’s attention. An image of a man tied and gagged is abnormal meaning it is bound to turn heads and is rather unforgettable therefore should leave a lasting impression in the Director’s other work reader’s mind. The image is also rather enigmatic, leaving the reader wondering who the man is and just why he is tied up and gagged, enticing them to watch the film in order to discover these Slogan answers. Black background • I followed the poster conventions that I have learnt through my studies and included a simple and catchy slogan on my poster with would hopefully remain in the reader’s mind. Much like the central image, the slogan is enigmatic, shrouding the film in Subtle use further mysteries through the use of the exophoric reference Striking central of red ‘they’, leaving the reader questioning what ‘they’ are – persuading image them further to see the film. I also included the names of the lead cast members – a common technique which can be used to attract viewers because bringing the film’s stars to their attention may draw them in, particularly if they happen to be a big fan of any of the actors. But perhaps the most significant text on the poster is the very top line alerting the reader of the director of the Cast names film’s other work. This is a perfect plugging device as it is sure to Billing block convince any reader to see the film who has previously seen and enjoyed some of the director’s other in the believe that they will enjoy his latest work all the same. Website address • To conclude and produce a more polished and professional finish, Film title I added an age restriction certificate - to establish that the film has been licensed and certified by the BBFC - and the official ‘Independent Film Festival’ logo to my poster to signify legitimacy and acknowledge that the film has been given the seal of approval Film festival logo Age certificate by critics. This feature should help to attract strong viewing Release date figures, particularly amongst avid cinema goers and perhaps the art house crowd who may specifically seek films with such approval. With all this in check, I believe I have completed a successful job in the attempt to attract audiences to see our short film.
- 3. • I used a large number of images in my double-page spread in order to support the text and provide the page with a more attractive and exciting appearance that should hopefully catch a reader’s eye that may happen to be flicking through the magazine. These images were all still shots taken directly from our short film. I deliberately selected the most iconic and exciting moments of the plot to include which were likely to grab the reader’s interest. The images were also slightly ambiguous and enigmatic leaving the reader wondering more about the plot of the film, enticing them to watch it, such as the largest image – a shot of the ex-girlfriends collage of photos. With no contextual knowledge of the film’s plot this would mean nothing to the reader, though is an intriguing and striking image which may persuade them to discover more. • In order to attract more viewers and promote, I wrote a positive review of the film from the perspective of a critic which would help to build a positive reputation, bound to attract audiences. I contained heavy use of positive adjectives, conventional of the review examples I have studied, to reinforce the film’s high quality such as ‘sensational’ and ‘breath-taking’. I also made reference to other popular films of similar style such as Paranormal Activity, another very common convention I found in film reviews, which can be used to gain the film fans. • To provide the spread with a more professional finish I included the official logo for Total Film in the top left hand corner (the conventional position) – an extremely popular and trustworthy film publication. Featuring a positive film review in such a highly recognised and popular film magazine is sure to gain the film mass audiences. Official Total Film magazine logo Quotation Star rating Positive review Images from the film Page number
- 4. • The largest use of colour on my film poster is black which is immediately cohesive to the film’s tone and genre; a dark and sinister horror/thriller. The eerily pale image of the male Black character – an almost ghostly white glow, also strengthens the background horror/thriller connotations as well as introducing elements of the film’s supernatural genre. The subtle use of the colour red is used in order to alert the reader’s attention to the danger of the Subtle use film, a message which is particularly symbolic matched with the of red to highlight word’s in red ‘haunt’ and ‘tragedy’, both having very negative danger words connotations reinforcing the film’s horror/thriller genre. • I also used black and white images in the double-page spread, staying true to the sinister genre of the film. Within the review, I ensured that I made references to other established horror and Ghostly white thriller such as Insidious and Paranormal Activity films in order image to create the idea that our film was a part of this collection reinstating and building a stronger sense of its genre.
- 5. • All of the images I have used throughout my ancillary tasks have had a black and white filter just as the film to honour its film noir influences and to remain cohesive. The little use of red on the poster remains cohesive of the red filter used throughout certain scenes of the film. I have used the exact same film logo in both pieces I have produced as the one used in the opening titles of the film to provide a sense of authenticity and to strengthen the fact they are all parts of the same promotional package. To further enforce the cohesion between the pieces I used still images taken directly from the film in my double-page spread and for the poster I used a special promotional image which was directly inspired by the most iconic scene in the film. Official film logo Black and white filtered images