How to Determine Keyword Relevancy
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The document discusses the keyword research process, emphasizing the importance of identifying relevant 'gold nugget' keywords through a systematic approach. It outlines the four golden rules for effective keyword selection and advises using tools like Market Samurai to filter and distinguish good keywords. The key takeaway is that success relies on targeted traffic rather than sheer volume.
How to Determine Keyword Relevancy
- 2. Keyword Research • Understanding the keyword research process
- 3. Keyword Research • Understanding the keyword research process • The Four Golden Rules of keyword research
- 4. Keyword Research • Understanding the keyword research process • The Four Golden Rules of keyword research • How to use Market Samurai to generate a list of relevant keywords
- 6. Keyword Research • Panning for gold
- 7. Keyword Research • Panning for gold • Begin with rocks, dirt, sand
- 8. Keyword Research • Panning for gold • Begin with rocks, dirt, sand • Swirl pan to separate gold from sediment
- 9. Keyword Research • Panning for gold • Begin with rocks, dirt, sand • Swirl pan to separate gold from sediment • End up with few nuggets of gold at the bottom of pan
- 10. Keyword Research
- 11. Keyword Research • Select a niche to explore
- 12. Keyword Research • Select a niche to explore • Begin with large number of keywords
- 13. Keyword Research • Select a niche to explore • Begin with large number of keywords • Use Market Samurai to separate good keywords from bad
- 14. Keyword Research • Select a niche to explore • Begin with large number of keywords • Use Market Samurai to separate good keywords from bad • End up with few ʻGold Nugget Keywordsʼ
- 15. Keyword Research
- 16. Keyword Research • The obvious question is:
- 17. Keyword Research • The obvious question is: • What are the characteristics of a gold nugget keyword?
- 18. Keyword Research • The obvious question is: • What are the characteristics of a gold nugget keyword? • Four Golden Rules for identifying the best keywords to target
- 19. Keyword Research
- 20. Keyword Research Relevance
- 21. Keyword Research Relevance Traffic
- 22. Keyword Research Relevance Competition Traffic
- 23. Keyword Research Relevance Commerciality Competition Traffic
- 24. Keyword Research
- 25. Keyword Research • Highly Relevant
- 26. Keyword Research • Highly Relevant • Good Traffic
- 27. Keyword Research • Highly Relevant • Good Traffic • Acceptable Competition
- 28. Keyword Research • Highly Relevant • Good Traffic • Acceptable Competition • High Commerciality
- 29. Keyword Research Targeted Traffic
- 30. Keyword Research • Golden Rule #1: Relevance Targeted Traffic
- 31. Keyword Research • Golden Rule #1: Relevance • Top ranking -> Lots of traffic -> Very few sales! Targeted Traffic
- 32. Keyword Research • Golden Rule #1: Relevance • Top ranking -> Lots of traffic -> Very few sales! • Secret to success is not ʻTrafficʼ Targeted Traffic
- 33. Keyword Research • Golden Rule #1: Relevance • Top ranking -> Lots of traffic -> Very few sales! • Secret to success is not ʻTrafficʼ • The real secret is ʻTargeted Trafficʼ Targeted Traffic
- 34. Keyword Research • Golden Rule #1: Relevance • Top ranking -> Lots of traffic -> Very few sales! • Secret to success is not ʻTrafficʼ • The real secret is ʻTargeted Trafficʼ Targeted Traffic • Identify phrases that are most relevant to the content on site
- 35. Keyword Research
- 36. Keyword Research • Highly Relevant
- 37. Keyword Research • Highly Relevant • Good Traffic
- 38. Keyword Research • Highly Relevant • Good Traffic • Acceptable Competition
- 39. Keyword Research • Highly Relevant • Good Traffic • Acceptable Competition • High Commerciality
- 40. Keyword Research
- 41. Keyword Research 1
- 42. Keyword Research 1 2
- 43. Keyword Research 1 3 2
- 44. Keyword Research 4 1 3 2
- 45. Keyword Research 5 4 1 3 2
- 46. Keyword Research 5 4 1 3 2
- 47. Keyword Research
- 48. Keyword Research 6