How to Avoid Targeting the Wrong Keywords
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The document discusses keyword research, focusing on the importance of phrase permutations and their rearrangement to optimize SEO. It outlines a strategy for generating related phrases, identifying those with high search engine traffic and low Paid Bid Rate (PBR), and emphasizes the need to check for missing words that may affect PBR. The document provides methodical steps for producing and analyzing keyword permutations to enhance keyword effectiveness.
How to Avoid Targeting the Wrong Keywords
- 2. Keyword Research • What phrase permutations are
- 3. Keyword Research • What phrase permutations are • Why they are important
- 4. Keyword Research • What phrase permutations are • Why they are important • How to investigate permutations using Market Samurai
- 6. Keyword Research Permutation = rearrangement of the words that make up the phrase
- 7. Keyword Research Permutation = rearrangement of the words that make up the phrase eg. ʻdog training collarʼ
- 8. Keyword Research Permutation = rearrangement of the words that make up the phrase eg. ʻdog training collarʼ 1. dog training collar
- 9. Keyword Research Permutation = rearrangement of the words that make up the phrase eg. ʻdog training collarʼ 1. dog training collar 2. dog collar training
- 10. Keyword Research Permutation = rearrangement of the words that make up the phrase eg. ʻdog training collarʼ 1. dog training collar 2. dog collar training 3. training dog collar
- 11. Keyword Research Permutation = rearrangement of the words that make up the phrase eg. ʻdog training collarʼ 1. dog training collar 4. training collar dog 2. dog collar training 3. training dog collar
- 12. Keyword Research Permutation = rearrangement of the words that make up the phrase eg. ʻdog training collarʼ 1. dog training collar 4. training collar dog 2. dog collar training 5. collar dog training 3. training dog collar
- 13. Keyword Research Permutation = rearrangement of the words that make up the phrase eg. ʻdog training collarʼ 1. dog training collar 4. training collar dog 2. dog collar training 5. collar dog training 3. training dog collar 6. collar training dogs
- 14. Keyword Research Misleading Word Order = Low PBR
- 15. Keyword Research
- 16. Keyword Research • Dig a little deeper...
- 17. Keyword Research • Dig a little deeper... • Examine keyword phrases that have
- 18. Keyword Research • Dig a little deeper... • Examine keyword phrasesand ahave a high level of SEO traffic that low PBR.
- 19. Keyword Research
- 21. Keyword Research Strategy Recap 1. Start with seed keyword and generate related phrases
- 22. Keyword Research Strategy Recap 1. Start with seed keyword and generate related phrases 2. Identified phrase with high SEOT and low PBR
- 23. Keyword Research Strategy Recap 1. Start with seed keyword and generate related phrases 2. Identified phrase with high SEOT and low PBR 3. Generate permutations
- 24. Keyword Research Strategy Recap 1. Start with seed keyword and generate related phrases 2. Identified phrase with high SEOT and low PBR 3. Generate permutations 4. Look for a permutation that has a high PBR
- 25. Keyword Research
- 27. Keyword Research Sometimes... • All permutations have a low PBR
- 28. Keyword Research Sometimes... • All permutations have a low PBR Possible Reason
- 29. Keyword Research Sometimes... • All permutations have a low PBR Possible Reason • A word is missing in the phrase
- 30. Keyword Research ?
- 31. Keyword Research High SEO Traffic ?
- 32. Keyword Research High SEO Traffic + Low PBR ?
- 33. Keyword Research High SEO Traffic + Low PBR on ALL permutations ?
- 34. Keyword Research High SEO Traffic + Low PBR on ALL permutations Check whether there is a word missing from your phrase ?
- 35. Keyword Research Indicator Strategy
- 36. Keyword Research Indicator Strategy High SEO Traffic and low PBR
- 37. Keyword Research Indicator Strategy Generate permutations and High SEO Traffic and low PBR analyze them to check for a high PBR permutation.
- 38. Keyword Research Indicator Strategy Generate permutations and High SEO Traffic and low PBR analyze them to check for a high PBR permutation. ALL permutations have a low PBR
- 39. Keyword Research Indicator Strategy Generate permutations and High SEO Traffic and low PBR analyze them to check for a high PBR permutation. ALL permutations have a low Check for missing words using PBR the Google Search Keyword option.