W3W WEEK#19
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The document discusses the challenges faced by enterprises in adopting digital technologies like mobile, big data, and cloud computing due to lack of standards, costs, and change apprehension. Yahoo's acquisition strategy in 2014 has proven ineffective, with no successful applications emerging and many acquired companies closing. Additionally, the Google-backed Ara project aims to create a modular phone, allowing users to customize and replace hardware components, with industry support starting to materialize.
W3W WEEK#19
- 1. 1 THE WEEK IN 3 WORDS
- 2. 2 WEEK #19
- 4. 4 Mobile, Big Data, Cloud Computing, Social Networking, Internet of Things, Geofencing and many more: those are the concepts that drive or even lead digital businesses… at least in theory! Except for the WEB giants that grew with those technologies, how many big enterprises have taken the digital bascule? The reasons? The lack of standards, the numerous offers, the fear to switch to something new, the cost and, probably the most important, the use of it. Transforming a concept into a real added-value for an enterprise is a real challenge and certainly requires a new type of profile in companies board: a technology expert, mastering technical architecture and company strategy, capable of finding a relevant way into a quickly evolving world.
- 5. YAHOO? 5
- 6. 6 Yahoo! has acquired more companies in 2014 than Facebook or Google. And has been focusing on mobile, pretty much following its competitors there. However, the results of those acquisitions are still to be proved. No Yahoo! applications in Apple top 100 in 2013, most of the acquired companies that have been closed since (only in 2014: Sparq, Cloud Party, Vizify, etc.), Yahoo! strategy does not seem to be working fine so far… Yahoo! looks too much involve in software and technology and not enough in product or service. It should take some time for getting a value out of all those talents.
- 7. MODULAR 7
- 8. 8 If you were fond of Lego but cannot play with it anymore since you are an “adult”, Google-backed ARA project may soon give you some good reasons to rejoice. ARA project aims to design a modular phone, so you could assemble the pieces of hardware you chose (and replace them at will). Phonebloks, which initiated the modular phone project, officially issued a call for industry partners, and Sennheiser already answered. With Google, Sennheiser and probably a few other big companies getting soon involved in ARA, the design-your-own- device concept is very likely to turn into a reality in a very short time.