W3W WEEK#44
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Adsquare, a Berlin-based company, enhances advertisement targeting by analyzing users' geolocation histories without compromising privacy. Emerging markets like Brazil, Indonesia, and India are rapidly growing in mobile application downloads, primarily driven by affordable Android devices. Facebook launched a private chat application called Rooms, which closely resembles a similar app by French entrepreneurs, raising questions about originality in concept.
W3W WEEK#44
- 1. 1 THE WEEK IN 3WORDS
- 2. 2 WEEK #44
- 3. GEO VALUE 3
- 4. 4 Adsquare, a Berlin-based company, aims to make value out of applications users geolocation. Tracking end-users’ geolocation to adapt advertisement messages according to where they are is relatively common. Adsquare proposes to go one step further by actually computing the history of end-users’ geolocations to predict where they will go next. The company claims their technology do not threaten end-users’ privacy (because they don’t store their exact position, but keep track of the 50x50 m – in cities – squares where they actually were geolocated). By combining end-users’ position in such squares and such squares context, they define the end-users’ profile and interests and are able to deliver adapted advertisments.
- 6. 6 App Annie, the analytics toolbox for native mobile applications, has released a report that puts Brazil, Indonesia, Mexico, Turkey and India as the fastest growing markets for applications. Most of the downloads in those markets are driven by Android (Play Store), but Apple still stands in front in terms of revenues. Basically, it means emerging markets privilege non-expensive mobile solutions: low entry Android devices and free applications. But it also means the percentage of equipped users is growing fast and opens very nice perspectives for apps publishers (especially because those markets are different in many ways from traditional North- American and European markets). (*) http://go.appannie.com/app-annie-mef-global-app-economy-q3-2014/?__hstc=45742459.aec3c54ff1f7320ec183a09d5002c52a.1414484775665.1414484775665.1414484775665.1&__hssc=45742459.1.1414484775665&__hsfp=4095068487
- 7. ENOUGH ROOM FOR 2? 7
- 8. 8 Facebook finally launched its “private” chat application called Rooms. The promise is for end-users to enter chat rooms and discuss without having to share their real name (or other personal information). (Well, Facebook sort of re-invented ICQ…) But two French entrepreneurs claim they have launched a very similar application (proposing the same features), called Room, a month ago. Has Facebook really copied the concept or is this no much more than a naming coincidence? Given the fact the concept is far from being innovative, and given the fact both applications main features are chat “rooms”, it is not really surprising that both application ended up with a very similar name. vs. The French developers of the first Room application to hit the market should just be proud to anticipate Facebook’s new app. It’s just a pity they haven’t launched it earlier in time!