Strategy evaluation and control
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This document discusses strategic control processes, including both quantitative and qualitative methods. Quantitative methods include comparing financial metrics over time, against competitors, and industry averages. Qualitative methods include balanced scorecard approaches, which translate strategic goals into measurable objectives in areas like customers, finances, internal processes, and learning/innovation. The balanced scorecard helps organizations evaluate strategy implementation, communicate strategic direction, and determine success or failure of strategies.
Strategy evaluation and control
- 1. Strategy Evaluation and Control
- 2. Strategic Control Process • Quantitative • Qualitative In both cases process consists of three phases – 1. Evaluation Criteria . 2. Performance Evaluation 3. Feedback
- 3. Quantitative • To compare the performance of the organization over different time periods • To compare the performance with it’s competitors in the industry • To compare the performance against industry averages
- 4. Financial Ratios • ROI • Return on Equity • Profit Margin • Market Share • Debt to Equity • EPS • Sales Growth • Asset Growth
- 5. Methods of Control • DuPont Chart • Budgets • Audits
- 6. Time Related Control • Critical Path Method • PERT • MBO
- 7. Problems of Control System • Reporting data validity • Criteria for measurement in question • Performance standards may be set with inherent contradictions • Over emphasis on short term measures
- 8. Evaluation of Strategy • Strategy Formulation • Strategy Implementation • Strategy Evaluation
- 9. Business Portfolio Analysis • BCG Matrix • McKinsey Matrix • Strategic Planning Institute’s Matrix • Arthur D’Little Company’s Matrix • Hofer’s Product / Evolution Matrix
- 10. Qualitative Factors • Balanced Score Card by Norton and Kaplan
- 11. The Basic Performance Pyramid What are we in business for? Mission Where are we going? Vision What do we want to achieve? Goals/Objectives How will you achieve your goals/objectives? Strategies What do you need to do well? Success Drivers How will you measure how well you are Performance Measures doing?
- 12. Balanced Scorecard Approach • The Balanced Scorecard translates an organization’s mission and strategy into goals and measures, organized into four different perspectives » customer » financial » internal business process » innovation and learning
- 13. Balanced Scorecard Approach (Cont’d) • The Balanced Scorecard helps an organization to: – determine progress towards its goals/objectives – communicate strategic direction – determine success or failure of its strategies/initiatives – define future strategies – establish benchmarks – demonstrate value-added
- 14. Balanced Scorecard Approach (Cont’d) • The best Balanced Scorecards will tell the story of the organization’s strategy and cause the overall performance to be managed such that the stated mission is accomplished.
Editor's Notes
- #13: In ADMat’s view the balanced scorecard should achieve a “balance” between/across the organization’s strategic objectives. In other words, they should speak to the most important aspects of the organization and its mission (e.g. satisfied service recipients, the team, efficient service delivery, rewarding relationships with stakeholders etc.)