Assignment 3
- 1. Back to the Past Gaming Princy Prasad FA102a, Research and Brand Development
- 2. Back to the Past Gaming Princy Prasad Assignment One, Research “Digital game downloads are worse for the environment than Blu-ray discs” http://www.extremetech.com/extreme/189268-digital-game-downloads-are-worse-for-the-environment- than-blu-ray-discs
- 3. Back to the Past Gaming Princy Prasad Assignment One, Research “Video Games Impact the Economy More Than You Think” http://www.cnbc.com/id/38644484
- 4. Back to the Past Gaming Princy Prasad Assignment One, Research “iPad or Book? Is it time to go tablet for the planet?” http://shrinkthatfootprint.com/ipad-mini
- 5. Back to the Past Gaming Princy Prasad Assignment One, Research “The Carbon Footprint of Games Distribution” http://onlinelibrary.wiley.com/doi/10.1111/jiec.12181/full
- 6. Back to the Past Gaming Princy Prasad Assignment One, Research “Back to the Past Gaming” “With the ever looming doom of technology, online gaming may become a thing of the past rather than the future.” “However, the benefits to the economy might outweigh the negatives to the environment.”
- 7. Assignment Two – Naming Process Princy Prasad • Selected words from original post: – Smart, Convert, Eco-friendly, Elimination • Generated name possibilities: – SmartCon, SVAET, SVAIT, SVAEN (Smart & Convert) – Eco-Nation (Eco-friendly & Elimination) • Selected name: – SVAIN • Justification for name selection: – Catchy phrase that can be implemented in selling slogan: “Smart, Convenient, SVAIN” • “Saving your games, so you can keep on playing!” • “Don’t let those games go in vain, save the Earth and convert with SVAIN!” – Allows curiosity to form from combining words to create signature name – Brings in savvy shoppers as well as interested technologically-forward thinkers
- 8. Assignment Two – Brand Character Diagram Princy Prasad Character /Persona Helpful Necessary Reliable Available Strategic Logical Tone Efficient Smart Quick Commercial Beneficial Rewarding SVAIN Language Sleek Trendy Eco-friendly Simple Convenient Adaptable Purpose Convert Mass-production Elimination Growth Gaming Develop
- 9. Assignment Three – Logotype Research, Word from Diagram Princy Prasad • The word used as starting point: – Rewarding (not in vain) • “SVAIN” should be a rewarding program/product • Customers will feel like they earned something back, when purchasing/using service/product
- 10. Assignment Three – Logotype Research Princy Prasad • General Electric (GE) – http://thecollegeinvestor.com/10443/general-electric-should-be-a-very-rewarding-holding/ • Walgreens Balance Rewards – https://www.walgreens.com/balancerewards/balance-rewards.jsp • Marriott Hotel Rewards – http://loyaltylobby.com/2013/04/28/most-rewarding-loyalty-program-series-marriott- rewards-earning-points-goldplatinum/
- 11. Assignment Three – Finished Logotype Princy Prasad