Behind the Curtain the Wizards of API
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The panel discusses how to visualize mass amounts of data for social media campaigns, sharing insights on using APIs to extend functionalities, improve automation, and create engaging visuals. Key panelists from various organizations explain their methods and tools for real-time data visualization and social media analysis through Radian6 and SocialCloud. Important lessons emphasize the effectiveness of dashboard widgets and the significance of thorough data logging.
Behind the Curtain the Wizards of API
- 1. Behind the Curtain: The Wizards of API Radian6 Social 2011Thursday, April 7th3:00 pm – 3:50 pmPacific A-C
- 2. What is this panel about?Ever wonder how the BrandBowl or Tweetsgiving are able to make sense of mass amounts of data and keep the public informed of real-time results in a fun format? The wizards behind the curtain share how they visualized data for their campaigns and discuss how your organization can do this too.
- 3. Who are our panelists?Edward Boches, Chief Innovation OfficerMullenAlex Brasil, Analytical LeadGoogleTony MacDonell, Chief Technology OfficerTeknision Inc. Sean Greenlaw, Chief Executive OfficerLashpoint
- 4. What are the big topics?Extending FunctionalityHow can API be used to go beyond a platforms standard functions?Improving Automation More actions done all at once to improve workload capabilities Providing VisualizationCreating exciting visuals of all the data
- 6. HOW TO MARKET AN AD AGENCY’SSOCIAL MEDIA CAPABILITIES
- 11. 302,977 tweets analyzed48,859tweets #brandbowl18,068visitors to site
- 19. Lashpoint’s in Social MediaFacebook / Twitter integrations
- 22. Radian6 and the SocialCloud
- 24. High volume analysis and decision tools
- 25. Real-time Data VisualizationExtending Radian6 using SocialCloudHTML Widgets
- 26. Light-weight and embedded in external apps
- 27. Usage and appearance similar to Dashboard or Engagement Console
- 28. Embed Graphs and Feeds directly into web pages
- 29. Mini-Apps
- 30. Single Purpose / highly focused
- 32. Interactive reportingAnalysis & Decisions using SocialCloudInspecting a large volume of pre-analyzed social posts
- 33. Bulk actions on similar posts from several channels
- 34. Automated events based on inspection findings
- 35. Triggered updates / inserts in proprietary business systemsData Visualizations with SocialCloudMeaningful pictures and animations based on Radian6 analysis ... in real-time
- 36. Using colour to compare sentiment changes
- 37. See volume increases with growing shapes
- 38. Measure trends in animated graphs
- 39. Geographic distribution using maps
- 40. Scorecards and health meters
- 41. Operational screens used in operational context
- 42. Large displays and portable screensBig Lessons Learned with SocialCloudDashboard widgets are too good ... don't try to recreate them
- 43. There is a lot of social media ... an intelligent cache is your friend.
- 44. “Meaningful” animation based on Social Media patterns is not easy
- 45. Logging, Logging, and more Logging. The more you do, the more Radian6 API Support will love you