Content Distribution via Newsstand and Mobile Apps
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This document discusses opportunities for content distribution and monetization via mobile apps and newsstands. It notes that there are over 70 million iPad users and over 300 million iOS devices sold to date, as well as many Android devices, creating a huge audience. Content like articles, audio, photos, videos, and books can be distributed through apps and monetized through subscription models, in-app purchases, affiliate programs, and advertising. Features like analytics, video, HTML5, and push notifications allow apps to provide functionality beyond traditional magazines. Global distribution and social integration can help content go viral.
Content Distribution via Newsstand and Mobile Apps
- 1. Content Distribution via Mobile Apps and Newsstand Drew Griffin @drewmgriffin MobileAppsLabs.com
- 2. Landscape
- 4. 70 Million iPad Users
- 5. ~ 316 Million iOS Devices Sold to date
- 6. A Whole Lot More of Android Devices sold Too
- 8. Amazon is a Major Player too
- 9. Not going to bore you with App and Kindle Book Sales but....
- 10. Hell of a Lot of Downloads!!!!
- 11. So what kind of content can be distributed?
- 12. Articles Audio (Podcasts, MP3 files) Blog Posts / RSS Photos Video Entire Books
- 13. Why Apps?
- 14. Opportunity
- 15. Leverage
- 16. Distribution!
- 17. Marketing, Community, and List Building Functionalities
- 18. Revenue
- 19. Revenue 1 2 3
- 22. About $8 Million
- 23. Some Stats Epublishing Offers Brighter Future for Magazines and Newspapers SEPTEMBER 25, 2012
- 27. What can you provide in a Newsstand App /Mag that you can’t with Traditional Magazines?
- 28. Analytics Video / Audio HTML5 Live and Recorded Webcasts Auto-responder Opt-In Forms
- 29. Unlimited Pages Free Shipping In App Purchases App Networking Push Notifications Interactive Advertising
- 30. Democratized Distribution Global Distribution Social Integration Viral Sharing Interactive Significant Monetization
- 33. Subscription Model 12:1 Earning Potential or More Monthly Issues
- 35. In App Purchases
- 36. Sell Full Length Courses Up to $999.99
- 38. List Building and Lead Generation
- 39. Full Length or Evergreen Webinars
- 41. Here are some features you can build into your apps
- 44. So How?
- 45. Do you need to be a Programmer?
- 46. No...but I encourage you to start learning code
- 47. Non-Programming solutions available http://mobile.conduit.com mobileappslabs.com http://andromo.com
- 49. Many more App CRM’s available
- 51. Distribution Push Notifications List Building App Networks Revenue