Taking It Home Assignment
Download as PPTX, PDF0 likes254 views
Design thinking can be applied to solve various business problems beyond user experience design. Some examples include: 1. Working with the fulfillment department to design faster shipping options through design thinking methodology. 2. Applying design thinking principles like empathizing with store associates to create improved training programs and ultimately better customer experiences. 3. Using design thinking to understand customer mindsets around returns and design improved return solutions.
Taking It Home Assignment
- 2. Three Key Takeaways 1. Low Fi Prototypes (pen, paper, tape) are a great way to think through ideas before committing to them. 2. Putting “crazy” ideas on paper is a great way to lead you to innovative ideas that could work. 3. No one learns in a vacuum. Sharing ideas, discussing topics, working together brings about the best ways to solve problems.
- 3. Process Map
- 4. Applying Design Thinking As a User Experience professional, I have been using design thinking at work to design end-user web experiences. I took this class to sharpen my skills for that purpose, but what I was surprised to learn was how we could also be using Design Thinking to solve other problems. Here are a few examples: • Shipping – Our customers want to order today and get it ... today. They want delivery of their items even faster than overnight. I could work with the Fulfillment department to help them solve this problem using the Design Thinking methodology. • Store Associate Training – Our largest asset is our store associates, and training is tricky – especially over the holidays. I’m not sure we really understand what they need and how they need to learn it. By stepping back and applying Design Thinking, especially talking to associates and empathizing, we could create superior training and that would result in exceptional store associates and therefore better customer experiences than our competitors. • Returns – Customers often buy things online and then go to a store to return unwanted items. Our initial research tells us this is because making a trip to the store is perceived as easier than one to the post office. This is often a very sore spot for customers. We could apply Design Thinking to truly understand our customer’s mindset, what the problem is and how to best provide return solutions.