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put your customers to work
We help real
estate agents
build more
continuous and
profitable
customer
relationships
the team
Reginald Johnson
co-founder, cmo

A modern day Don Draper (that's
overkill), Reginald has led the
advertising and strategic direction
for consumer brands such as P&G
and Chase Manhattan Bank. As a
former real estate agent, he
knows the day-to-day challenges
and hurdles of real estate.

Fredrik Holmberg
co-founder, cto

A techie through and through, Fredrik has applied his
solution-based talents to clients such as H&M and
GuidePal. At GuidePal, he helped to develop the
customer interface that many travelers have come to
depend on as they explore the world.
the market problem
Despite being a business based off of forging
relationships, most agents don’t build longterm bonds with their customers.
Ask your average renter, “Were you contacted by
your old agent a few months before your current
lease ended?” or the average buyer/seller, “Did
you hear from your agent after the purchase/sell
of your home?” Most will answer “No.”

That’s a tremendous amount of business being
left on the table – most agents will concede
this, they they lack a convenient solution.

A recent study found that , agents report
that referrals (20%) andprevious clients
(19%) as the source for a fraction of their
total business.For a industry centered
around the power of personal relationships
this presents a tremendous potential for
further growth.
so, why does the problem persist?
TIME STRESSED

HEAVY VOLUME

Between showings, pitching
new listings and admin
demands many agents
tend to not schedule time
for previous clients.

The sheer number of
current/past clients make it
difficult to give each the
attention and outreach
necessary to build
relationships.

And the problem with current marketplace “solutions”…
EXPENSIVE

COMPLICATED

The average agents makes
less than $45k/year - putting
most solutions out of their
reach.

No easy solution available.
In addition to being costly,
most CRM products are
layered with complicated
bells and whistles.

TEDIOUS
Databases and
spreadsheets are boring
and static – a “set it &
forget it” manual chore.
The kind of task that’s
custom made for
procrastinating.
the market opportunity

1,300,000

Licensed Real Estate Professionals

5,000,000

Existing Home Sales

10,000,000
customers

367,000

New Home Sales

Countless
number of
Rental
Transactions

That’s

(Buyers
& Sellers)

…tremendous number of
customers for agents to track
Acquired for
$24.2M

Acquired for
$355M

the
competitors
There is NO
solution that
actively pairs an
agents customer
database with
homes as they hit
the market.

• Don’t Solve Core Need
• Costly
• Complicated

Division of
Salesforce

Customer
Database

Yes

Yes

Yes

Auto Customer &
Home Matchings

No

No

No

Simple, Intuitive
Design/UI

No

No

No

Agents share
their exclusives

No

Yes

No

Tagging

Limited

No

Yes

Automated/Pr
ewritten
Reminders

No

No

No

Proprietary
Social Media
Platform

No

No

No
the product
Customer database…and so much more.

Netrieval’s desktop and mobile platform enables
agents to build more continuous and profitable
customer relationships by helping them match
customers with homes and automating the process
of staying connected well after the initial deal.
Co-Broke Matches

Agent Exclusives

Automatic notifications
when customers match
homes as they’re
entered into the system

Agents can add
sales/rental listings into
the system so that other
agents can view them

Auto-Reminders

Social Network Feed

Lease renewals, closing
anniversaries, b’days –
lets agents reach clients
with just one click

Platform for agents to
get the latest in local
real estate news and cobroke opportunities

…plus, many other unique features.
the business model
Netrieval will offer three product levels.
Social Media

Base Subscribers

Premium Subs

Social network
customers will view
sponsored posts in
their threads.

Monthly User Fee:
Projected at
$6.89/month*

Monthly User Fee:
Projected at
$11.89/month*

- Social networking platform

- Social networking platform

(product in development)

- Social networking platform

- Customer Relationship
Management

- Customer Relationship
Management

- Customer matched with
homes listed only in the
Netrieval database

- Customer matched with
homes that are listed throughout
the local market
-Market Analysis and
Trend Reports

*Final subscription costs will be set following negotiations with vendors.

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Netrieval deck

  • 2. We help real estate agents build more continuous and profitable customer relationships
  • 3. the team Reginald Johnson co-founder, cmo A modern day Don Draper (that's overkill), Reginald has led the advertising and strategic direction for consumer brands such as P&G and Chase Manhattan Bank. As a former real estate agent, he knows the day-to-day challenges and hurdles of real estate. Fredrik Holmberg co-founder, cto A techie through and through, Fredrik has applied his solution-based talents to clients such as H&M and GuidePal. At GuidePal, he helped to develop the customer interface that many travelers have come to depend on as they explore the world.
  • 4. the market problem Despite being a business based off of forging relationships, most agents don’t build longterm bonds with their customers. Ask your average renter, “Were you contacted by your old agent a few months before your current lease ended?” or the average buyer/seller, “Did you hear from your agent after the purchase/sell of your home?” Most will answer “No.” That’s a tremendous amount of business being left on the table – most agents will concede this, they they lack a convenient solution. A recent study found that , agents report that referrals (20%) andprevious clients (19%) as the source for a fraction of their total business.For a industry centered around the power of personal relationships this presents a tremendous potential for further growth.
  • 5. so, why does the problem persist? TIME STRESSED HEAVY VOLUME Between showings, pitching new listings and admin demands many agents tend to not schedule time for previous clients. The sheer number of current/past clients make it difficult to give each the attention and outreach necessary to build relationships. And the problem with current marketplace “solutions”… EXPENSIVE COMPLICATED The average agents makes less than $45k/year - putting most solutions out of their reach. No easy solution available. In addition to being costly, most CRM products are layered with complicated bells and whistles. TEDIOUS Databases and spreadsheets are boring and static – a “set it & forget it” manual chore. The kind of task that’s custom made for procrastinating.
  • 6. the market opportunity 1,300,000 Licensed Real Estate Professionals 5,000,000 Existing Home Sales 10,000,000 customers 367,000 New Home Sales Countless number of Rental Transactions That’s (Buyers & Sellers) …tremendous number of customers for agents to track
  • 7. Acquired for $24.2M Acquired for $355M the competitors There is NO solution that actively pairs an agents customer database with homes as they hit the market. • Don’t Solve Core Need • Costly • Complicated Division of Salesforce Customer Database Yes Yes Yes Auto Customer & Home Matchings No No No Simple, Intuitive Design/UI No No No Agents share their exclusives No Yes No Tagging Limited No Yes Automated/Pr ewritten Reminders No No No Proprietary Social Media Platform No No No
  • 8. the product Customer database…and so much more. Netrieval’s desktop and mobile platform enables agents to build more continuous and profitable customer relationships by helping them match customers with homes and automating the process of staying connected well after the initial deal. Co-Broke Matches Agent Exclusives Automatic notifications when customers match homes as they’re entered into the system Agents can add sales/rental listings into the system so that other agents can view them Auto-Reminders Social Network Feed Lease renewals, closing anniversaries, b’days – lets agents reach clients with just one click Platform for agents to get the latest in local real estate news and cobroke opportunities …plus, many other unique features.
  • 9. the business model Netrieval will offer three product levels. Social Media Base Subscribers Premium Subs Social network customers will view sponsored posts in their threads. Monthly User Fee: Projected at $6.89/month* Monthly User Fee: Projected at $11.89/month* - Social networking platform - Social networking platform (product in development) - Social networking platform - Customer Relationship Management - Customer Relationship Management - Customer matched with homes listed only in the Netrieval database - Customer matched with homes that are listed throughout the local market -Market Analysis and Trend Reports *Final subscription costs will be set following negotiations with vendors.