How to Create Listings that Get More Conversions
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The document provides 5 keys to getting more rental property leads: 1) publish listings where renters search, like Craigslist, 2) include important information renters look for in listings like photos, square footage and availability date, 3) publish listings at times when renters are most actively searching, 4) make yourself accessible through channels renters prefer, and 5) manage your online reputation which over 80% of renters check before choosing an agent. It then recommends the reader check out additional free marketing guides and resources from RentJuice.
How to Create Listings that Get More Conversions
- 1. How to Create Listings that Get More Conversions Kyle Paice Director of Marketing
- 2. We do lots of research.
- 4. 5 Keys to More Leads 1. Publish where renters search. 2. Give renters the info they want. 3. Publish at the right time. 4. Make yourself accessible. 5. Manage your online reputation.
- 5. 1. Put your listings where renters will be searching for them.
- 7. Many professionals rely on Craigslist for leads. (Probably most of you do, too.)
- 8. “Law enforcement officials say it’s a hot new scam. It starts with a Craigslist apartment ad. And if you’re a target, you could lose thousands of dollars.” –ABC News, New York
- 9. “Do you think listings on Craigslist are more trustworthy than those on other sites?” 46% said: “No.”
- 11. Your Ad
- 12. Even Better:" Get yourself a website.
- 13. Business websites are more credible than Craigslist.
- 14. What Renters Think 63% 37% With website Without
- 15. 2. In your listings, give them the information they’re looking for.
- 16. 10 seconds
- 17. What Are They Looking For? Pictures 39% Square footage 52% Floor plan 54% Date available 60%
- 19. Websites with Missing Features Floor Plans 98% Availability Date 70% Square Footage 65% Property Pictures 21%
- 20. Well-written ads: Proper Grammar Correct Capitalization Shorter Titles
- 21. 21% All Caps 7% Grammatical errors
- 22. Apartment ad as an indication of professionalism 72% Agreed
- 25. Quality that Matters Most Local Knowledge 10% Inventory Knowledge 14.20% Commission 16.70% Access to Apartments 19.20% Honesty 40%
- 26. 3. Publish your listings at the times most likely to generate a reply.
- 29. 4. Make yourself easily accessible through the channels renters prefer to use.
- 32. 5. Make sure you’re managing your online reputation.
- 33. Jane Doe ABC Realty
- 34. 83% perform an " online search before deciding to work with you.
- 36. 57% Choose a different agent at a different agency
- 37. 73% 75%
- 38. Layout Sq. Feet Rental website Date avail. Other listing sites Maps
- 39. 5 Keys to More Leads 1. Publish where renters search. 2. Give renters the info they want. 3. Publish at the right time. 4. Make yourself accessible. 5. Manage your online reputation.
- 40. What Next? Our Free Marketing Guides: rentjuice.com/rental-marketing-resources Our Rental Marketing Blog: blog.rentjuice.com For a Free Demo of our Rental Marketing Software: www.rentjuice.com Follow us: Twitter.com/rentjuice Facebook.com/rentjuice