Diving Into Activity-Based Research webinar
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The document discusses activity-based research, emphasizing its participant-centered approach and the importance of real-time experiences. It outlines best practices for different activities, including the mix of activities and techniques for mobile engagement. Several case studies illustrate how individuals adapt activities to their environments, highlighting creativity and personal insights.
Diving Into Activity-Based Research webinar
- 2. Activity-based research is... • In the moment • Through the participant view • Un-invasive
- 3. And there’s no escape... Connect during the moments of importance in life
- 4. Innovation • Multimedia responses • Longitudinal results • Mobile interaction
- 6. Best Practices: Different activities, different results • What activities are there? • When do you use a specific activity? • How do activities differ?
- 7. Best Practices • Amount of activities • Mix it up • Funnel technique
- 8. Best Practices: Mobile • Record then reflect • Less is more • Re-occurring
- 10. Case Study: Group Discussions
- 11. Case Study: Show Me Tour “I also like my big computer screen, which allows me to really work on detailed graphics and web design work.” “I try and keep my desk at work neat. I don't like to have a lot of papers sitting out on my desk so I have an organizer on one side.”
- 12. Case Study: Photo Metaphor “My friends and I could only go as far as our legs would take us, which led us on some great adventures, but also limited our exploration. It pushed us to be creative because we couldn't just bike to many restaurants, movie theaters or other traditional entertainment centers, it forced us to get creative and find fun in our own neighborhood.” “I felt like a bird that had been freed. I didn't have to tell my parents all my plans ahead of time, and I could go into town when ever I wanted.”
- 13. Build Your Own Activity-Based Study
- 14. Questions?
- 15. Diving Into Activity-Based Research info@revelationglobal.com +1 503.808.1492 www.revelationglobal.com