Mobile Day - Challenges of developing modern applications

Page | 1SG Mobile Day – March 16, 2016
March 16, 2016
The Challenges
Of Developing
Modern Applications

March 16, 2016
Market disruption

3
The data explosion
Endless sources of date creates new innovation
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Data-centric app platform
Mash-up data services across verticals
Data-centric app platform

Consumer IT
Users prefer to use privately owned devices

Consumer IT
The 5 big technology shifts
Source:

6
Tablets vs PCs
MARKETSHARE

On-Premises Cloud Computing
5-10%
Software Licenses
67%
Subscription Fees
Ongoing Costs
• Apply Fixes, Patches, Upgrades
• Downtime
• Performance tuning
• Rewrite customizations
• Rewrite integration
• Upgrade dependent applications
Ongoing IT Burden
• Maintain / upgrade hardware
• Maintain / upgrade network
• Maintain / upgrade security
• Maintain / upgrade database
Ongoing Costs
• Subscription fee
• Training
• Configuration
Implementation,
Customization &
Training
Customization &
Implementation
Hardware
IT Personnel
Maintenance
Training
The modern app – the Cloud
Enterprises can focus more on their business than on IT

The modern app – cross-platform
Modern apps must be cross-platform

The challenges

12
The challenges
Mobile & Cloud app development
SLAs
Security
System integration
User experience
Making money

13
The challenges
Security – NIST Special Publication 800-163
Security
Vetting applications:
• Preventing unauthorised
features
• Limiting permissions
• Protecting sensitive data
• Securing app
dependencies
• Platform specific
vulnerabilities
• Testing app upgrades

System integration
Data transfer & security
Web Services
Json
Rest
Soap
User Authentication in app
Device Identification
Channel Encryption of credentials
Data Encryption in transport
Data integrity endpoint checksum
Backups

The challenges
Server-side integration
Data formats
Technology
Synchronization
Workload
Licenses

User experience – streamlining processes
Exploiting device innovation

25
User experience - ergonomics
Q4, 2015 – 98.4% of handset sales are iOS & Android
Developer Economics
State of the Developer Nation Q3, 2014
Source: Gartner

27
User experience - ergonomics
Q1 2016, 3 platforms

iOS, Android and WP language lock-in
Primary language use by platform indicates platform loyalty
Android
Programming languages used
by Android developers
Windows Phone
by Windows Phone developers
iOS
Programming languages
used by iOS developers
Platform Priority
% of all developersObjective-C
Java
C/C++
HTML/CSS/Javascript
C#
Others
Visual Development Tool
ActionScript
3%
% of all devs
Blackberry 10
by Blackberry 10 developers
Developer Economics
App Economy Forecasts 2013-2016

Mobile development tools
Two dominant proprietary frameworks and one outsider
Xcode
Objective-C
C++
Cocoa Touch, Desktop
LLVM
Eclipse
Android Studio
Java
Visual Studio
.Net, C#
HTML5, JS, CSS3
C++

Developer productivity
Android fragmentation – by handset

OS fragmentation – Android

OS fragmentation – iOS

APIs perform device specific tasks defined by thousands of calls

36
Developer mindshare
Q4, 2014 – primary and secondary platforms
4.0 M
3.5 M
3.0 M
2.5 M
2.0 M
1.5 M
1.0 M
0,5 M
0.0 M
Android
2.3 M
1.2 M
0.2 M
0.2 M
iOS
1.8 M
0.7 M
0.2 M
0.1 M
Windows
Phone
0.5 M
0.3 M
0.4 M
0.3 M
Windows
8
0.2 M
0.3 M
0.2 M
0.3 M
Mobile
browser
0.4 M
0.1 M
0.2 M
0.1 M
BLACKBERRY 10
0.2 M
0.2 M
0.2 M
Also using
Tertiary choice
Seconday choice
Primary choice
3.9 M
2.7 M
1.5 M
1.0 M 0.8 M
0.6 M

38
Primary platforms
Primary platforms get better apps
ESPN ScoreCenter on Android and iOS tablets

39
eBay on Android and iOS tablets
Primary platforms

40
Facebook on Android and iOS tablets
Primary platforms

63% of developers
struggle or
lose money
Comfortable profits
37%
Slight profits
23%
Breaking even
16%
Loosing money
24%
Making money
63% of mobile app developers are struggling to make a profit
Developer Economics
App Economy Forecasts 2013-2016

Likelihoodofrevenues>$5,000
The probability of making $5,000 per app/month vs. effort
Making money
The more time spent on development, the greater the chance of failure
Marketing effort
Customer support effort
Design effort
Development effort
1%-24% 25%-49% 50-74% 75%-99% 100%
(%ofdevelopers)
Effort allocation
% of effort spent on an activity

Making money
Focus on the enterprise
Under the
Poverty Line
Middle Income
Range
High Income
Range
Consumer
Business

Genero Mobile

Flexible deployment
Genero Mobile – best of both worlds, cross-platform, native development
Cross-platform
iOS, Android = 90%
market opportunity
Native ‘look & feel’
Connected mode
Connection-less mode
Embedded SQLite
Database sync.
RESTful Web services
JSON
SOAP
UTF-8

Write once, deploy ‘everywhere’
Developers don’t need to choose - one source code reaches the entire market

iOS ‘swipe left to delete’
Write once, deploy ‘everywhere’
Reduces need to learn native APIs

Thank You

1980 1985 1990 1995 2000 2005 2010 2016
4GL
1988
BDS
1996
GENERO
2003
Python
1991
C#
2000
C#
(ECMA)
2001
C#
(ISO)
2003
Concurrent C
1984
C (K&R)
1978
ANSI C
(C89)
1989
ISO C
(C90)
1990
ISO C
(C95)
1996
ISO C
(C99)
1999
JScript
1996
OBJECTIVE C
1983
Javascript
1995
C with Classes
1980
C++
1983
ISO C
(C90)
1990
C++
ANSI/ISO
1998
Oak
1991
Java 1
1995
Java 2
1998
ActionScript
2000
Ruby
1993
Perl
1987
History of programming Languages
1991 1991 1993 1994 1995 1996 1996 1997 2000 2001 2001 2003 2004
PHP
1995

62
Genero Mobile
Competitive analysis
Native UI
Abstract OS API
Abstract form designer
Single code base
Debug on device
Developer mode
IDE
Server-centric apps
Ease-of-use

Mobile Day - Challenges of developing modern applications

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