Main feature analysis
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This document provides an analysis of magazine covers and contents pages from different publications, including Kerrang!, Classic FM, and Uncut. Key points summarized: 1. The layouts utilize white space and imagery to continue each publication's house style while making the content easy to navigate. 2. Lead articles are prominently featured through techniques like larger images and fonts to draw reader attention. 3. Imagery, fonts, and design elements are chosen carefully to convey elements of the publication's brand and target audience.
Main feature analysis
- 2. The Mast head here is easy to spot and The lead image is very clear to understand. effective here as it is How ever it would showing the same person not stand out from twice. But when you read the left third. the lead article you The lead article is realise that it is the same defiantly easy to spot. person as they are in ‘Les The red writing stands Miserables’ and ‘La out from the rest of the Boheme’. It is also articles but still stays to effective as the house the conform of the style is quiet and relaxed, house style and mast just like the radio station. head. The white background conveys a sense of piece There was a freebie here and serenity. however my dad stole it. A freebie is a good thing for a magazine like this as classical music is stereotyped into the music you here get free with Windows. A free CD shows the diversity.
- 3. The mast head here is big, black and is giving the viewer a good impression of the magazine. The font gives that thrash look with the almost broken glass texture. However it rests The lead image here is behind the lead image to heavily Photoshopped. give the lead article This is clear to see as more attention so that these people do not the eye is drawn there. quite conform to the laws of physics. However The left third here is in this situation it works one of the most as it conforms to the prominent. It shows house style. images that convey the house style. It also draws in its target audience by having short and sharp The cover lines in the sky sentences and grunge line and at the bottom pictures. also conveys the sense of grunge and bad-ass-ness. It also gives a good indication of the bands represented.
- 4. The mast head here is very undefined however it is made from a serif font. It is just simple and clear white writing with a changing The lead image is a good red shadow. representation of the magazine and in keeps with the house style. It is clear that the person is not from a city or even possibly this country. The hat, the old wood behind him and the grey scale The freebie here is a tells a lot about the good way to gain magazines articles. customers as, if they don’t know the magazine they can have a listen and decide if they like it. This did have a free CD however I took it.
- 5. This contents page has a definite function. It is to get the reader to read the lead article. That is why the lead article is larger than ‘Upbeat’ and features combined. The page actually changes from pictorial above to textual below. This makes it busier than the front cover, however not so busy that it would disrupt house style. This also makes it easier to read as the clarity and calm ora is not disrupted. It is easy to see where to find what you want to find as the page is easy to navigate because of all the white space.
- 6. As in the front cover of Kerrang the lead image has been brought forward over the middle ground image, done to bring attention to the lead article. It is a very pictorial page as the space needed for the images almost drowns out all the other articles. On this page there is also a small, almost merchandise advert for a subscription as well as an editors note. However it is easy to read and does not conform to the house style shown on the front cover. Unless it is a double bluff…
- 7. This is the contents page for Uncut. This page continues the old theme. As you can see this page is mainly pictorial and the main form of being a contents page seems to have been forgotten. The clarity of the page is fine when it comes to the lead image however all of the other articles seem to have been forgotten and pushed in at the last moment. Despite all that however there is an appeal to men. Instead of writing ‘Come on’ the editor has written ‘Cum on’, which is a sexual connotation.
- 9. This is the double page spread for the Classic The head line its self is actually FM magazine. Unfortunately I have scanned it smaller than the byline. This does not in a bit on the H, sorry about that. normally occur which means that The layout of the two pages mainly picture either this person is a big deal in the based with a lot of white space. This continues classical society or that this person is the house style. The use of the notebook style being substituted into being a big deal CV piece is a good choice as it adds a certain in the classical society. The head line essence of reality about the piece, making it though is a smooth sans-serif which is look a bit more up to date. Another good point consistent with the house style. The is that they have ‘Upbeat’ in the top right, spacing of the head line and strap line which is part of the contents which makes it both show gentleness and easiness as easier to find. The columns of bodycopy the are centred in the space that they change with the use of the picture but still has have. That smooth orange also adds a good guttering. certain calm feel. The amount of images used here is small. The man with the piano is portrayed to be a dreamer as he is there in dim light concentrating only on the piano. The dim light indicates that there is only him around and the concentration focusses on him playing the keys in the right order. The other picture of Lizst is there to show that he was just an ordinary person, not a “diva”.
- 11. This is the double page spread for Kerrang!. The headline for this piece is really very difficult to miss. In fact it is extremely prominent. The font used for the head line is almost exactly the same as the font for the masthead. The colour keeps with the house style as it is very brash and obvious. The yellow and the white works well together with just enough contrast to keep within the house style. The differentiating sizes also add a certain madness about them. The strapline however does not have that madness about it. The pull quote also adds the madness as the choice of words does not exactly encourage anything nice. It of course reiterates what one of the band members says about their new album.
- 13. This is the double page spread for Uncut. I scanned it on almost two different scales, sorry about that. The layout for this magazine is different to any of the other magazines I have analysed. It may be very pictorial like the others but the style of the people in the image differs. These three people have clothing that would not look out of place in a 60’s-80’s American inner-city black neighbourhood. One of them also has hair to match. This can tell the reader a lot about this article and the music that these people have made. It says that this music is telling the world about their everyday hardship and torment. The font used for the headline and drop cap reiterates that. It screams that even though laws have been passed white people around their neighbourhood still use those offensive words. The green layer above also helps for this as it washes out and demoralises the colour that it has. It shields all that they stand for.