Occam - Making Data-Driven Marketing Simple
- 2. Occam partner with organisations to accelerate their data driven-marketing. We help you embrace data, use it to better understand your customers and assist you in embracing marketing technology to drive improved results and deliver better customer experiences. We use our 20 years of experience to simplify the complex by identifying the most valuable activities to your business and focusing on the pragmatic solutions that deliver benefits as rapidly as possible. We believe in making a data driven difference to your brand. MAKING A DATA-DRIVEN DIFFERENCE: JAGUAR LAND ROVER: A SINGLE CUSTOMER VIEW A SAP system integration to improve real-time marketing and create a premium customer experience - that’s classic JLR NORTHERN RAIL: PERSONALISING CAMPAIGNS A 131% boost in sales: the result of giving Northern Rail a single view of its customers and a CRM programme of personalised content RAC: INTELLIGENT COMMUNICATIONS Making customer retention and upselling easier by helping agents identify the ‘Next Best Action’ TESCO BANK: DATA MANAGEMENT Helping Tesco Bank build millions of better customer relationships by helping them look at their data in a whole new way PRAGMATISM AND SIMPLICITY IN THE FACE OF COMPLEXITY
- 3. Whatever your marketing ambitions - and whatever data or technology challenges prevent you from meeting them – we can help you find the right solution. Y O U R C H A L L E N G E H O W W E H E L P Limited visibility of your customers and how they interact with your business? SINGLE CUSTOMER VIEW Understand your customers better by having a clearer view of how they interact with your business. Struggling to turn your data into useful insights? DATA VISUALISATION & ANALYTICS Put data at the fingertips of your marketers, then make unlocking its secrets easy, so they don’t need to be data scientists. How do you reach customers across channels and touchpoints? CAMPAIGN MANAGEMENT Deliver a joined up customer experience regardless of which channels they use, aided by automation that drives efficiency. Unable to respond “in the moment” to your customers’ real-time interactions? REAL-TIME INTERACTION MANAGEMENT Deliver personalised and relevant interactions in real-time. Don’t understand what data you have across your business and how it can help with your marketing objectives? DATA LANDSCAPE DEFINITION Map the data repositories, flows and systems across your organisation to clearly see the data available to you. How do you spot the data issues that are hindering your marketing goals? DATA AUDIT Evaluate the quality and completeness of the customer data you hold, so you can identify issues and exploit opportunities. Moving to new Customer Relationship Management technology and need all your data to move with it? DATA MIGRATION Manage the collection, standardisation and movement of data from old systems to new. No clear view of whether your marketing technologies can do what you need? MARKETING TECHNOLOGY EVALUATION We review your current Marketing Technology capabilities against your goals, identify the gaps and opportunities, and build a roadmap to align technology with strategy. MARKETING TECHNOLOGY TRAINING Build the skills you need to make the most out of your investment in technology. Struggling with using marketing technology?
- 4. About Us For over two decades, Occam has been the one stop shop for data-driven marketing. Our experts work with organisations to tame data - collating it, cleansing it, improving it and turning it into information that helps businesses know their customers better, so their communications achieve better results. We don’t work alone. Together with digital marketing, technology and commerce consultancy Amaze, we formed Amaze One, a new breed of CRM agency, blending Occam’s data rigour with Amaze’s creative magic. And as part of the St Ives Group, we partner with specialists in retail and consumer market strategy, consultancy and market research. The result? Every aspect of your marketing, covered. Get in Touch Roger Stevens Business Relations T: +44(0) 7710 166583 E: roger.stevens@occam-dm.com London | Manchester | Bristol | Bath occam-dm.com