About AAA Partners Network
- 1. About AAA Partner’s Network New Age Marketing Services
- 2. What we do AAA Partners Network is a pioneer in new age marketing, which leverages social behavior and interests of customer communities to drive business growth and innovation while meeting deep-rooted needs and wants of customers in unexpected ways. We have the capability to know and touch the customer like no one else, perhaps even better than customers themselves. That’s because we not only track and trace them through a multiplicity of daily behavior but also dig deep into their sub-conscious where no one else has been. Hence, we are able to help marketers close the gap between their brands and their customers, so that their brands can “be right there, do just that” – whatever, whenever, wherever the customer wants to – sometimes even ahead of the customer, but definitely always ahead of the competition. Our solutions help companies, governments and institutions engage, convert and retain target communities in ways that were not possible earlier, yielding at least double the usual ROI over conventional methods.
- 3. Why our approach works "Today we know for a fact that 83 percent of all decisions we make every day are made in the non-conscious part of the brain. That's fascinating because 85 percent of communication is aiming at the conscious part of the brain. This is a tipping point.“ Martin Lindstrom, in his book Buyology We identify and influence the sub-conscious drivers of customer motivation to build trust, trigger buying behavior and evoke loyalty, without depending on conventional (and expensive) audio-visual brand communication.
- 4. How our approach works A new class of company is emerging—one that uses collaborative Web 2.0 technologies intensively to connect the internal efforts of employees and to extend the organization’s reach to customers, partners, and suppliers. We call this new kind of company the networked enterprise. .. In fact, our data show that fully networked enterprises are not only more likely to be market leaders or to be gaining market share but also use management practices that lead to margins higher than those of companies using the Web in more limited ways. The Rise of the Networked Enterprise: Web 2.0 finds its pay day, by Jaques Bughin & Michael Chui, McKinsey Quarterly, December 2010 We orchestrate collaborations between networks of experts and influencers to curate communities and content which drive the client’s brand agenda. This leads to a snowballing network effect which overcomes all external barriers to performance – competition, trade resistance, customer habits, regulatory, etc.
- 5. AAA Specialties We deploy a combination of specialized capabilities – not easily available – designed into an integrated delivery model, such as Customer profiling, segmentation, mapping & need-gap analysis vis-à-vis all brands in the category Brand design, mapping and performance management Design & innovation effectiveness – product, merchandising and retail Marketing, media, sales & channel effectiveness, both conventional and digital Location-based, object specific influencer networks Diverse range of community-hosted events & activities @ every day Diverse range of genuine user-generated content @ every day Snowballing referral & word-of-mouth advocacy Enterprise social networking, web 2.0 and social media Collaboration networks, processes & technologies Six sigma quality customer engagement, analytics & conversion
- 6. Typical Business Benefits Increasing customer trust and loyalty Increasing revenue Increasing profit margins Increasing market share Increasing number of successful innovations Increasing speed to access internal experts Increasing speed to access knowledge Reducing time to market Reducing operational costs Reducing supply chain costs Reducing communication costs Reducing travel costs Increasing employee satisfaction Increasing quality of talent pool
- 7. If you wish to know more, call us for a presentation Delhi C-032, Belvedere Towers DLF Phase II Gurgaon Haryana – 122002 Tel: 0124 – 4012110 Mob: 9810024146 Calcutta CL-177, Sector II Salt Lake City Calcutta West Bengal – 700091 Tel: 033 – 40046913 Mob: 8967343164 Contact person: Arunavh Palchaudhuri Email: arunavh.palchaudhuri@aaapartnersnetwork.com