Intro To Emerge
- 1. 1 An Introduction to Emerge
- 2. Building the next generation of ad agency required fresh thinking. Who we are 2
- 3. The new marketing landscape didn’t evolve, it exploded. Who we are 3
- 4. More than ever, breaking through demands standing out. Who we are 4
- 5. And standing out demands experience, deep knowledge and guts. Who we are 5
- 7. Who we do it for: What we do 7
- 8. Who we do it for: What we do 7
- 9. ideas that engage. An unyielding focus on Our work
- 10. True partners aren’t about “yes.” They’re about, “what if?” Who we are
- 12. Sometimes digital. Sometimes direct. Always strategic. What we do.
- 13. Integrated. Collaborative. Fluid. Our process
- 14. Core competencies in critical areas 13
- 15. Core competencies in critical areas Analytics Strategy Technology Creative • Consumer • Strategy & • Infrastructure • Integrated research Planning planning campaigns • Business • Relationship • Site • Interactive Intelligence Marketing development design • Reporting • Customer • Application • Multimedia • Predictive Intelligence development • Mobile apps analytics • Database • E-Commerce • Email • Web analytics Marketing • CMS development • Segmentation • Market • Digital asset • Direct Mail research management • Profiling • Transpromo • Data mining • Trend analysis • Flash/AJAX development • SocialScape • SEO • EMail • DR Print suite deployment • QA 13
- 16. 14 Thank You
Editor's Notes
- #3: In starting Emerge 8 years ago.... This is a new time. Need new skills/approaches.
- #4: Let’s face it - the digital landscape looks very different today, than it did even 5 years ago.
- #5: Our audience is consuming media in small pieces, thousands of pieces every day.
- #6: Whether we like it or not, we have to find ways to capture their attention. Then to hold it and keep them engaged. FOREVER. That’s not easy. That requires BOLD decisions, aggressive marketing efforts and executive level commitment.
- #9: All of our work leads to ...
- #11: A team dedicated to your goals.
- #12: All the tools you need.
- #13: A process that works FOR the agency AND the client Taken the Best of: - Waterfall - Scrum - Agile
- #14: email deployments average: 16+ languages, 160+ countries. On-line surveys/with data capture - Cisco, Beam
- #15: email deployments average: 16+ languages, 160+ countries. On-line surveys/with data capture - Cisco, Beam