CRM at Oracle Series: Marketing Business Intelligence
- 1. <Insert Picture Here> CRM at Oracle – Marketing Business Intelligence Deepak Gupta Roger Rich Amir Motamedi Vice President Senior Director Director CRM Systems Marketing Systems Marketing BI
- 2. The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.
- 4. Global CRM (GCM) Single Instance • 1.8M Accounts • 72M Marketing Responses • 20M Contacts • 24M Sales Activities • 20M Prospects • 18M Marketplace Accounts
- 5. Oracle’s Global CRM Implementation Optimizing Our Go-To-Market Objective • Global, consistent, streamlined, Sales and scalable campaign to opportunity to quote processes Approach Partners Customer Data • Go Native – 90% vanilla • Go Fast – 1 year to rollout • Consolidation/Centralization • Start Clean, Stay Clean • Standards based Integration Marketing • Drive value with BI
- 6. Global CRM Single Instance Ecosystem Implementation planned
- 7. <Insert Picture Here> CRM at Oracle – Marketing Business Intelligence Deepak Gupta Roger Rich Amir Motamedi Vice President Senior Director Director CRM Systems Marketing Systems Marketing BI
- 8. <Insert Picture Here> Marketing Business Cycle
- 9. Marketing Business Cycle Siebel MRM Planning and Budgeting Define Marketing Initiatives Create Funds & Allocate Budget Request & Approve Budget Create Plans & Programs Campaigns/Os/Ts eMarketing Apps Plan Marketing Execution Landing Pad Event Registration Software Download CRM Analytics (OBIA) Closed Loop Reporting Measure Marketing ROI Global Track Budget to Actual Analyze Execute Fact-based Planning CRM Siebel Marketing List and Segmentation Target Audience Build/Load Segments Launch Campaigns Manage Email Marketing Siebel Call Center OCH & Siebel Marketing Opportunity Management Response Management Opportunity Conversion Response Capture Opportunity Progression Qualification Assignment Lead Creation
- 10. <Insert Picture Here> CRM at Oracle – Marketing Business Intelligence Deepak Gupta Roger Rich Amir Motamedi Vice President Senior Director Director CRM Systems Marketing Systems Marketing BI
- 11. <Insert Picture Here> Marketing Business Intelligence
- 12. Analytics Complexity Alliances Sales/Marketing Finance • Partner Contribution • Pipeline Progression • Sales Forecasting • Channel Visibility • Campaign • Most Likely Next Effectiveness Purchase Predictive Effectiveness Visibility IT Developer BI Developer BI Analyst
- 13. Enterprise Reporting Architecture Interactive Ad-hoc Detect & Mobile & Office Analysis Alert Disconnected Integration Search Embedded Dashboards SINGLE DATA DEFINITION CUSTOMER PRODUCT INDUSTRY GEOGRAPHY GLOBAL CORPORATE WAREHOUSE BI Server EBS Global Siebel CRM Service Planning & External Data Sources Single Instance Single Instance Single Instance Budgeting (e.g., D&B)
- 18. Best Practices • Understand Reporting Requirements • Focus on Education & Training • Global Data Warehouse • Partner with IT