CRM@Oracle: CRM Analytics

1. CRM@Oracle – CRM Analytics Deepak Gupta Eve Milrod Halwani Sirish BindalVice President Senior Director DirectorCRM Systems Sales Systems CRM Analytics

2. The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions.The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

3. Oracle CorporationSolutions OfferingsOracle Database

4. Oracle Fusion Middleware

5. Oracle Applications

6. Oracle ServicesInformation TechnologyFour major IT Functions ApplicationsDevelopment Traditional On DemandAbout OracleUS$23.3 billion in revenue for fiscal year 2009

7. More than 345,000 customers worldwide

8. More than 21,000 partners

9. 85,000 employees, including:

10. 30,000 sales & marketing

11. 7,500 supportGlobal CRM Single Instance47MMarketing Responses

12. 17M Sales Activities

13. 18M Marketplace Accounts

14. 1.5M Accounts

15. 18M Contacts

16. 24M ProspectsPartner Portal145 Countries10 Languages30,000 Internal users85,000Territory Lookup users200,000 Partner users

17. Global CRM ImplementationOptimizing Our Go-To-MarketObjectiveGlobal, consistent, streamlined, and scalable campaign to opportunity to quote processesApproachGo Native – Go Fast

18. Consolidation/Centralization

19. Start Clean, Stay Clean

20. Standards based Integration

21. Drive value with BIEngagementIntegrationAnalytics

22. Global CRM Single Instance EcosystemImplementation planned

23. CRM@Oracle – CRM AnalyticsDeepak Gupta Eve Milrod Halwani Sirish BindalVice President Senior Director DirectorCRM Systems Sales Systems CRM Analytics

24. The 5+1 Formula for CRM SuccessStrategyProcessGovernanceUser AdoptionData Quality & IntegrationBusiness Intelligence

25. Oracle’s Enterprise Reporting StrategyLeverage existing ERP and CRM assetsEstablish a Single Instance for BIDeploy best-in-class BI technology stackDeliver role-based intelligence Create a culture of intelligence

26. BI Deployment @ OracleOne of the Largest Global Deployments ofSiebel CRM 8.0 Analytics

27. EBS R12 AnalyticsProduction Statistics137 BI Subject Areas

28. 6.8 Million Report Queries

29. 3 TB WarehouseEnterprise Reporting ArchitectureDetect & AlertMobile &DisconnectedOffice IntegrationAd-hoc AnalysisInteractive DashboardsEmbeddedSearchSINGLE DATA DEFINITIONCUSTOMERPRODUCTINDUSTRYGEOGRAPHYGLOBAL CORPORATE WAREHOUSEBI ServerEBS Global Single InstanceSiebel CRMSingle InstanceServiceSingle InstanceExternal Data Sources (e.g., D&B)Planning & Budgeting

30. Analytics Engagement ModelSalesAlliances & ChannelsMarketingHRFinanceSupportProductsEducationIT LOB TeamsEnterpriseReporting IT Tech TeamCoordinate Functional DeliveryDefineFunctional SpecsCenters of Excellence

31. 360ReportingOperationalIntelligenceAnalyticsBI Single InstanceAd HocAnalysisExecutiveDashboardsPerformanceManagementAdvantages of BI Single Instance Deployment Lower CostEliminated redundant data marts

32. Standardized data definitions

33. Standardized BI technology

34. Shared infrastructure

35. Economy of scale

36. Maximum utilitySuperior SolutionComplete analytic capabilities

37. Accessible to everyone

38. Role-based BI apps

39. Complete content

40. Available 24x7

41. High security

42. 360° viewsSuccess FactorsDefine and communicate BI strategy1Solid CRM transaction system and process foundation2Power to the people – distribute the ability to create3Use pre-built applications to reduce costs4Provide analysis and not just reports 5Focus on query performance6

43. CRM@Oracle – CRM AnalyticsDeepak Gupta Eve Milrod Halwani Sirish BindalVice President Senior Director DirectorCRM Systems Sales Systems CRM Analytics

44. Marketing ProgramResults – Summary, Responses, Leads & OpportunitiesNOTE: Data is for illustrative purposes only

45. Marketing ProgramComparison – Goals to ActualsNOTE: Data is for illustrative purposes only

46. PipelineProgression – Current + Future 2 QuartersNOTE: Data is for illustrative purposes only

47. PipelineAt Risk – Proactive Focus & Planning NOTE: Data is for illustrative purposes only

48. ForecastingSubmission Status – Management ProductivityNOTE: Data is for illustrative purposes only

49. Multi-Dimensional Forecasting Comparison – Forecast & Pipeline by Product & CurrencyNOTE: Data is for illustrative purposes only

50. Solution LandscapeWhitespace – Cross-sell & Upsell StrategyNOTE: Data is for illustrative purposes only

51. Customer 360Sales & Products Insight – Blending CRM, ERP & Support InfoNOTE: Data is for illustrative purposes only

52. For More Informationsearch.oracle.comCRM Analyticsorsales.oracle.com

CRM@Oracle: CRM Analytics

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