OMC Chi User Group 022515
- 1. Oracle Marketing Cloud User Group Chicago | February 25, 2015
- 2. 2/25/15 TODAY’S AGENDA Charlie Nystrom, Relationship One 1 2 3 Release Updates Overview 4 Jonathan Macchi, Oracle OMC Spotlight: BlueKai Overview Kim Dazey, Morningstar Intro, Announcements & Updates Kim Dazey, Morningstar Group Open Forum/Q&A: Data Cleanliness CONFIDENTIAL |
- 3. 2/25/15 INTRO, ANNOUNCEMENTS & UPDATES CONFIDENTIAL |
- 4. 2/25/15 UPDATES & ANNOUNCEMENTS Introductions ‣ Meet the group Release 469 ‣ For POD 2 & 3 ‣ POD 1 on March 1st Mondern Marketing Experience ‣ March 31st - April 2nd Future User Groups ‣ Move to quarterly events – next session in May ‣ Call for topics/speakers? What do you want to hear/see? ‣ Additions to our group experience (trainings, working sessions, case studies, etc.)? CONFIDENTIAL |
- 6. 2/25/15 ORACLE ELOQUA RELEASE RESOURCE CENTER ‣ Bookmark it (Topliners) ‣ https://community.oracle.com/docs/DOC-895287 ‣ Updates ‣ Two version updates quarterly (formerly once a quarter) ‣ Version rollouts will be categorized as (w/ different schedules): ‣ Oracle Eloqua versions (e.g. 467, 468, 469 rather than Fall, Winter, etc.) ‣ Oracle Eloqua Apps & Sales Tools versions (e.g. 2.3, 2.4, etc.) CONFIDENTIAL |
- 7. 2/25/15 ORACLE ELOQUA RELEASE RESOURCE CENTER ‣ 469 Rollout Dates ‣ 2.7 Rollout Dates ‣ What’s your POD? CONFIDENTIAL |
- 8. 2/25/15 ORACLE ELOQUA RELEASE UPDATES ‣ What’s New (469) ‣ Campaign Canvas ‣ Modify the segment step execution frequency ‣ Re-evaluation Frequency - hour/day/week/month ‣ Send non-marketing emails to unsubscribed members and/or master excludes CONFIDENTIAL |
- 9. 2/25/15 ORACLE ELOQUA RELEASE UPDATES ‣ What’s New (469) ‣ Simple Email Campaigns ‣ Availability of an Advanced Sending Option to allow emails to be sent to past recipients ‣ Click-through Rate now available as winning metric option ‣ Availability of timezone label on the send later option ‣ Ability to close campaign after A/B test has ended CONFIDENTIAL |
- 10. 2/25/15 ORACLE ELOQUA RELEASE UPDATES ‣ What’s New (469) ‣ Emails ‣ See specific error messages around batch failures to assist in troubleshooting ‣ Create an email from scratch using the HTML Source Editor CONFIDENTIAL |
- 11. 2/25/15 ORACLE ELOQUA RELEASE UPDATES ‣ What’s New (469) ‣ Segments ‣ Availability of separate profile and engagement criteria in the lead score segment filter ‣ Contacts ‣ Ability to select Eloqua Contact ID as unique match field for list uploads (instead of email) ‣ Landing Pages ‣ Ability to create landing page templates, using either standard or protected mode; upload landing page template in HTML format ‣ Create a landing page from scratch using the HTML Source Editor (same as email slide) ‣ Applications ‣ Configure screen has been removed from the App install flow CONFIDENTIAL |
- 12. 2/25/15 ORACLE ELOQUA RELEASE UPDATES ‣ What’s New (prior to 469) ‣ Lead Scoring ‣ When activating a lead scoring model, you now have the option to re-score contacts or only “net new” contacts and those with recent activity ‣ Email ‣ Enhanced Preview now provides the ability to preview your email for multiple contacts (max 10, but can change direct) in one area across Desktop/Mobile/Tablet aspect ratios ‣ A/B Testing ‣ Feature now generally available in Simple Email Campaigns - no need to request access ‣ Misc. ‣ Select and delete multiple signature rules at once, rather than one at a time ‣ Ability to drag and drop multiple steps on the campaign canvas ‣ HIPPA (Health Insurance Portability and Accountability Act) - Upcoming Webinar on the 4th of March CONFIDENTIAL |
- 13. 2/25/15 ORACLE ELOQUA RELEASE UPDATES ‣ What’s New (2.6) ‣ Applications ‣ New apps available under controlled availability: Form Submit Action, Static Content ‣ Social Sharing App now provides placeholder image to show the size of icons on LP ‣ YouTube Embed App now displays a preview image (thumbnail) of the selected video ‣ WebEx App now provides the ability for Registrants and Attendees for both meetings and events to flow into Eloqua at a regularly scheduled interval (15min) CONFIDENTIAL |