Presentation1
- 1. ‘’Ilgezeem’’ Ltd. Competitiveness On Market Rolands Fukss Arturs Jurčaks Rihards Pauka Riga State gymnasium No. 2
- 2. Strengths • Recognizable for 150 years • Premium quality • Competition awards • Traditional production methods • Big increase in sales in 2009 Weaknesses • Lack of qualified employees • Lack of technologies • Reduction in popularity • Losses in 2012 • Decrease in exports
- 3. Opportunities • Expansion of the export • Improvement of equipment and labor • Promotion of recognition • Leadership maintenance on local market Threats • Competitors on the local market • Possible failure on the export market • Newly appearing competitors • Wide range of KVAS related drinks
- 4. Marketing • Useful webpage • Advanced social networking – Over 1700 followers on TWITTER – Over 19’000 followers on DRAUGIEM.LV • Recognizable brand • Availability • Advertising campaigns
- 5. Competition and export • Main competitors: – Cēsu alus – Brūveris – Bauskas alus • Foreign competitors: – Очаково (Russia) – Volfas Engelman (Lithuania) • Exports to: – Germany, Lithuania, Estonia, Ireland, Poland, Slovakia, USA
- 6. Conclusion • Recognizable brand • Able to compete • Well presented • Developing
- 7. Suggestions • Bring young generation’s attention • Revamp product packaging
- 8. THANK YOU!