![Avant-Garde
The avant-garde (/ˌævɒ̃ˈɡɑːrd/; In French: [avɑ̃ɡaʁd]
‘advance guard’ or ‘vanguard’, literally ‘fore-
guard’) is a person or work that is experimental,
radical, or unorthodox with respect to art, culture, or
society. It is frequently characterized by aesthetic
innovation and initial unacceptability.](https://image.slidesharecdn.com/graphic-design-stylessagedesigngroup-221218001127-1f1a390c/85/Types-and-Styles-of-Graphic-Design-Sage-Design-Group-24-320.jpg)
Types and Styles of Graphic Design | Sage Design Group
- 1. Types and Styles of Graphic Design Graphic design style is a combination of different shapes, colors, typography, form, lines, and curves that work in harmony to accomplish your design goals.
- 2. Creative Solutions to Grow Your Business™
- 3. Art Nouveau Art Nouveau is an ornamental style that is characterized by use of long organic lines and is an international art style that is often used in architecture, interior design, jewelry, glass, posters, illustration, etc. Art Nouveau was popular in Europe and the United States between 1890 and 1910. Intricate illustrative style Bold, heavy weighted outlines Hand drawn and colored Use of natural forms Use of a natural color and tonal palette Regularly features female personas
- 4. Art Deco Art Deco can be characterized as a sleek geometric style that uses rich colors, bold geometry, and decadent detailed work that brings an element of glamour and luxury using symmetry and exuberant shapes. Art Deco originated in France in the mid-to-late 1910s and became popular in the United States and Europe during the 1930s and is often found in architecture. Bold geometric shapes Use of vertical and motion lines Capitalized typefaces High contrast in colors Flat (in terms of depth)
- 5. Noir Noir is the French label for the “black film” genre that peaked in the 1944-1955 period. Its origins are the detective novels of Dashiell Hammett 1929-34. Hard, un-diffused look of tabloid newspapers Night scenes with low-key lighting and cluttered, claustrophobic dark interiors Depictions of bleak fatalistic overtones of despair and madness Heightened expressionistic scenes with elements that are distorted, nightmarish, grotesque, and exaggerated
- 6. American Kitsch “Kitsch” is a German word meaning “in bad taste” and is used to describe artwork that is vulgar, tasteless, pretentious, and lack of sophistication. American Kitsch was popular in the United States in the 1950s but rarely found in art history books or taught in design schools. Contemporary designers still have a deep affection for this style of design. Contrasting imagery and fonts Cartoon-like illustrative images Bold, vibrant colors People in dramatic poses Aerodynamic shapes
- 7. Swiss/International International style is a typographic design style also known as “Swiss” style that emerged in Russia, the Netherlands, and Germany in the 1920s and was further developed by Switzerland in the 1950s. Consistent use of negative space Saturated, matte color palettes Very ‘clean’ and simple Sans serif fonts favored Asymmetrical layouts
- 8. Psychedelic Psychedelic art dominated the art culture in the 1960s when psychedelic drugs became popular in Western culture, particularly the United States and Britain. Music and album covers from the 60s summarizes the era’s popularity. Influenced by the psychedelic drug culture Intense, clashing colors Type and image use influenced by Art Nouveau Hand-drawn type generally illegible and hard to read Abstracted curvaceous forms and design elements
- 9. Punk Punk was part of the Postmodernist’s movement that rebelled against the rules of the Swiss movement and neutral sans serif typography in the 1970s. Design choices were made from lack of planning or knowledge of design and made use of collages, had drawings, stencils, rubber stamping, Xerox copying, and offset printing. Low quality, photocopier printed images Grainy and matt screen printing effects Found and collaged type Predominantly photographic imagery High contrast, bold colors Overall rough, textured aesthetic
- 10. Minimalist Minimalist design is the most basic stripped down form of design and is meant to be calming and bring the mind to just the basics. Minimalism is absent of colors, shapes and textures to make important content stand out as focal point. No depth of field Minimalist design space Neutral tones and secondary colors Linear design elements Use of negative space
- 11. 3-Dimensional 3D Modeling is an art form and process of using mathematical equations to make graphics come to life in three dimensions – height, width, and depth. 3D modeling was developed in the 1960s by the creator of Sketchpad, Ivan Sutherland. Illusion of live-like depth and volume Employs various lighting effects Shadow and depth indications often utilize one color, with tonal variations
- 12. Abstract Abstract design is usually absent of reality and uses the visual language of form, shape, line, and color to create visual designs independent from references of the real world. Ambiguous representation of an object / concept Independent from the way it looks in real life Invites individual interpretation
- 13. Conceptual Conceptual design is an early stage of the design phase where designs are refined and plan, specifications and estimates are created. Metaphorical depiction of a visual idea May contain some elements of reality Features designer’s own interpretation of the object it models after
- 14. Feminine Feminine design uses shapes and details that are appealing to women. Think curves, delicate detailing, wavy lines, soft color palettes, florals, and cursive writing. Feminine design is the opposite of Masculine design which tends to have flat raw forms. May employ cursive, fluid fonts May incorporate pastel colors and/or shades of red (pink, purple, orange) May feature a woman’s face, flowers and fashion components (lipstick, shoes)
- 15. Playful Playful, like the name says, playful design is intended to make things fun by using playful, cartoonish, and colorful elements in the design. Playful design is often used in children’s books and video games. Cartoonish and inspires fun May feature caricaturized person / animal Colorful May contain elements of fantasy
- 16. Geometric Circles, squares, triangles, rectangles, lines, and other shapes combine to create intricate designs and patterns to form beautiful geometric designs. Heavy use of geometric shapes Incorporates straight lines Features symmetry
- 17. Illustration Illustration is an art form that interprets things pictorially or visually to clarify or demonstrate something. Visual explanation of a text, concept or process Generally has ‘raw’, hand-drawn look Look dependent on designers’ drawing style
- 18. Luxury Luxury design is an expression of self in style that may involve pieces or components of their own personalities that are decoratively elaborate with details that are small and subtle. Evokes the idea of indulging in extra comforts or pleasures Often uses the colors black, gold and bronze Achieves the idea the brand is impactful on its own by employing simple, minimalist designs Uses either old-style fonts or simple and modern fonts
- 19. Masculine Masculine design is all about clean lines, sharp edges, and darker and neutral colors as opposed to the curves and colors of more feminine styles. Stereotypically appealing to men Simple lines, monochromatic theme (black and white) and “rugged” texture May employ hard-edged, thick-stroke fonts May incorporate rugged and gritty images May feature blue or darker colors
- 20. Organic & Natural Organic design is a style of design which takes as its starting point organic, flowing natural forms. Flowing natural forms of a reality Generally incorporates natural elements like leaves, flowers and fresh produce May be combined with illustrated look for the raw, organic look
- 21. Photorealism Photorealism is a genre of art that encompasses painting, drawing and other graphic media, in which an artist studies a photograph and then attempts to reproduce the image as realistically as possible in another medium. Features refined details to emulate the original image as much as possible Usually achieved by, but not limited to, pencil sketches
- 22. Corporate Corporate design is the design of a company’s brand image and includes all of a company’s visual aspects and design elements, reaching from logos to social media assets and stationery. Muted colors, and minimal details Employs straight, classic font types Incorporates simple shapes or objects May invoke formal impressions with use of negative space and line art Formal impressions on their target audience
- 23. Typographic Corporate design is the design of a company’s brand image and includes all of a company’s visual aspects and design elements, reaching from logos to social media assets and stationery. Muted colors, and minimal details Employs straight, classic font types Incorporates simple shapes or objects May invoke formal impressions with use of negative space and line art Formal impressions on their target audience
- 24. Avant-Garde The avant-garde (/ˌævɒ̃ˈɡɑːrd/; In French: [avɑ̃ɡaʁd] ‘advance guard’ or ‘vanguard’, literally ‘fore- guard’) is a person or work that is experimental, radical, or unorthodox with respect to art, culture, or society. It is frequently characterized by aesthetic innovation and initial unacceptability.
- 25. Vintage/Retro Retro or Vintage style is imitative or consciously derivative of lifestyles, trends, or art forms from the historical past, including in music, modes, fashions, or attitudes. In popular nostalgia culture it is typically 20-30 years before the current one. Retrospective style that is derivative of trends from the recent past Inspired by the decorative styles of the Victorian era (Steam Punk, Industrial, Bauhaus) Incorporates rustic, nostalgic elements to invoke the past May use illustrated ornate ribbons and wreaths reminiscent of the 19th century May incorporate visual clues such as old letterpress, hand-drawn typefaces and elaborate decorative arts
- 26. Creative Solutions to Grow Your Business™ Our VISION: Sage Design Group wants to be the go-to-place for ideas that help CREATE, INSPIRE and GROW profitable businesses through meaningful human connections. We strive to foster results oriented communication campaigns to enhance our client's image, improve their sales and maximize their ROI. Our STORY: Sage Design Group is an advertising agency founded by Art Director and Marketing Expert Annette C. Sage, who has over 20 years of experience in the industry. Its advertising philosophy takes the traditional marketing funnel and integrates advocacy to keep up with today's interconnected economy. Our GOALS: Sage Design Group's goal is to create positive awareness of your company - locally, regionally or in the worldwide marketplace. We work to enhance profitability and grow your customer base. Sage Design Group can assist you in creating a brand identity that will give you a competitive edge and open doors to greater business opportunities.
- 27. Contact Us Email: info@sagedesigngroup.biz Mobile: +1 (424) 279-3474 Phone: +1 (628) 899-7123 Web: https://sagedesigngroup.biz
- 28. Creative Solutions to Grow Your Business™