Embracing AI for Marketers - Microsoft
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The document discusses the transformative role of AI in marketing, emphasizing its ability to enhance consumer engagement, optimize data utilization, and drive operational efficiency. Key trends include the rise of voice search and hyperpersonalization, with predictions that mastery of AI could lead to significant financial advantages for companies. It highlights the extensive data capabilities of Microsoft Graph, underlining the importance of AI in creating deeper customer relationships and improving marketing performance.
Embracing AI for Marketers - Microsoft
- 2. AI For Marketers Empowering marketers with intelligent technology to transform consumer engagement
- 13. Machines showing capabilities that are typically associated with human intelligence.
- 14. Human resourcefulness amplified by intelligent technology.
- 16. How may AI help you as marketer? 95% Customer interactions 75% Apps with AI 50% of search will come from voice by 2020 Powered by AI bots by 2025 By the end of 2018 Whole generation of high-value consumers growing up with voice Source: Econsultancy: Next Revolution of Search, 2017; Beyond the Hype: IDC White Paper on the economic impact of AI on CRM. Mary Meeker
- 17. Marketers Customers Data Utilization and Personalization Operational Efficiency AI expected to transform marketing efficiencies and personalization
- 18. Source: Salesforce, 2017 52% 54% 56% 58% 60% 62% Right message, right channel, at the right time Dynamic landing pages and websites Hyperpersonalization of content Hyperpersonalized product recommendations Predictive journeys Programmatic advertising and media buying Business insights across data and systems Campaign analytics Digital asset management Hyperpersonalisation at scale Productivity of marketers Audience modeling Lead scoring Sentiment analysis 60% of marketing leaders believe AI will have a transformative effect in most marketing areas
- 19. “By 2020, companies who effectively master AI will steal $1.2 trillion per year from those that don’t” Source: Forrester Research Why now?
- 21. Data into Insights Optimize & PersonalizeCustomer Engagement AI Solutions for Marketers
- 23. “An estimated 80–90% of data in any organization is unstructured. And the amount of unstructured data in enterprises is growing significantly.”
- 24. Microsoft Graph: the broadest collections of data sets 2.5 billion entities in Bing and 148 million users of Cortana 500 million LinkedIn members and more than 120 million monthly commercial active users of Office 365 Microsoft Dynamics, and the insights from more than 1.5 billion Windows users The Microsoft Graph has one of the broadest collections of data sets in the industry, with the highest standard of data protection:
- 26. Deeper Engagement – Cognitive Services
- 30. The Connector will have your bot talking in full fidelity on the most popular conversation experiences, including Skype, Slack, Facebook Messenger, Kik, Cortana, Bing, Teams, web chat, email, and many more channels.
- 31. Bing Bots & chat bot extensions . Live Demo: El Gaucho Bellevue Makes finding and chatting with bots more discoverable on Bing Bing Business Bot: A virtual employee for your business that can answer most of your customers’ questions on your behalf and helps efficiently manage customer communication Chat bot extensions Ad extensions that make search more conversational
- 33. Connect with your target audience to create deeper more meaningful relationships Bing and Audience Intelligence Value for marketers
- 34. Personalize your marketing and reach new audiences Deepen customer insights and engagement Increase performance Marketing is transforming, Search is transforming. AI is a catalyst for this change
- 37. “Empower every person and every organization on the planet to achieve more” Microsoft Mission Statement