How to Execute Scalable Enterprise Link Building Campaigns with North Star Inbound
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The document outlines a presentation by Nicole DeLeon on executing scalable enterprise link building campaigns, covering topics such as identifying link building targets, staffing a link building team, and content creation strategies. It highlights the essential roles in link building and emphasizes the importance of effective outreach and performance monitoring. The presentation encourages interactive participation and provides insights on successful link building practices.
How to Execute Scalable Enterprise Link Building Campaigns with North Star Inbound
- 1. How to Execute Scalable Enterprise Link Building Campaigns Nicole DeLeon #SEJThinkTank @northstarlinks
- 2. #SEJThinkTank @northstarlinks • Owner + Lead Strategist • Link building aficionado, content creation and ideation • Recovering attorney Nicole DeLeon
- 3. #SEJThinkTank @northstarlinks What will we be covering? • Understanding and creating link building targets **If you have an Ahrefs account, be sure to open it up for an interactive exercise.** • Staffing a link building team • Mapping out content creation • Reporting
- 4. #SEJThinkTank @northstarlinks Poll 1 What best describes your current organization?
- 8. #SEJThinkTank @northstarlinks There are 7 roles essential to link building. Decision Maker ProspectorCustomer Success Manager Qualifier Outreach Content Strategist Content Creator - Writer - Designer Manager
- 9. #SEJThinkTank @northstarlinks How do we staff for 50 links/month?
- 10. #SEJThinkTank @northstarlinks Poll 2 Are you interested in learning more about link building services from North Star Inbound?
- 11. #SEJThinkTank @northstarlinks Content mapping: divide & conquer. • Don’t put all your eggs in one (content) basket. • Expect 40 links per piece.
- 12. #SEJThinkTank @northstarlinks Design for repeatability and scalability.
- 13. #SEJThinkTank @northstarlinks Prospect for likely linkers.
- 14. #SEJThinkTank @northstarlinks Send compelling outreach. Use a tool like Buzzstream that helps you A/B test subject lines and copy in the body
- 15. #SEJThinkTank @northstarlinks Monitor performance and report weekly. • Report weekly, whether internally or to eternal clients. • Don’t rely on DA alone to gauge success. • Success looks different for different clients/verticals.
- 17. #SEJThinkTank @northstarlinks Thank you! Nicole DeLeon, Owner + Lead Strategist hello@northstarinbound.com @northstarlinks