#SEJThinkTank: Link Building for 'Boring' Industries with Loren Baker
Download as PPTX, PDF3 likes2,682 views
Loren Baker discusses link building strategies for traditionally 'boring' industries such as plumbing, HVAC, law, and real estate, emphasizing the importance of localized content solutions. He offers insights into effective tactics like guest blogging, creating shareable infographics, and leveraging press outreach to increase visibility and backlinks. Baker encourages businesses facing linking challenges to reach out for support and collaboration in enhancing their online presence.
#SEJThinkTank: Link Building for 'Boring' Industries with Loren Baker
- 1. @lorenbaker Link Building for âBORINGâ Industries Loren Baker, Founder of SEJ #SEJThinkTank
- 2. 15 Years of SEO, Social Strategy, Media Buying (and Selling), WordPress & Content / Marketing Publishing Experience. âą Foundation Digital âą Search Engine Journal âą Client Focus on Integrated Content Solutions for Cross Channel Growth @lorenbaker
- 3. Cut My Teeth in âBoringâ Industries âą Personal & Business Checks âą Plastics Fabrication âą Beauty Schools âą Vinyl Siding âą Fish Oil âą Gutters #sejthinktank @lorenbaker
- 4. My Gutter Story / Gutter Revelation #sejthinktank @lorenbaker
- 5. Industries That YOU Need Help With âą Plumbing âą HVAC / Air Conditioning âą Legal âą Carpets / Home Repair âą Finance âą Real Estate âą PS. Most of these are localized businesses #sejthinktank @lorenbaker
- 6. Poll 1 Whatâs your biggest linking challenge? 1. Bloggers say NO or ignore me 2. There are no places to get links for my clients 3. Sites charge big $$$ to links to me 4. I have ZERO experience in Link Building and need help.
- 7. Plumbing! âą Most Requested âBoringâ Industry âą Everyone needs a Plumber âą 99% of Houses have Toilets âą Very Localized #sejthinktank @lorenbaker
- 8. Local Links & Citations #sejthinktank @lorenbaker
- 9. Guest Blogging / Blogging #sejthinktank @lorenbaker
- 10. Guest Blogging / Blogging #sejthinktank @lorenbaker
- 11. Funny / Viral / Resourceful Content #sejthinktank @lorenbaker
- 12. Infographics & Outreach #sejthinktank @lorenbaker
- 13. Donât Forget to Promote Them Sites where other blogs and resources find content. âą InfographicJournal.com - Blog that publishes the best infographics daily. Gets own traffic and direct links, posts do go viral. âą DesignTAXI - Design site that highlights best design stories and pieces of content online. Very infographic friendly and bloggers will embed and share from DesignTAXI. #sejthinktank @lorenbaker
- 14. Press / Public Relations #sejthinktank @lorenbaker
- 15. @lorenbaker PR - Use Proprietary Data â Be The Source
- 19. Air Conditioning Repair #sejthinktank @lorenbaker
- 20. Air Conditioning Repair #sejthinktank @lorenbaker âą How Long It Takes Mold & Bacteria to Grow After AirCon Turns Off (Florida) âą What Happens To Ventilation System If You Donât Replace Air Filters âą Energy Savings of New Air Con vs. 1990âs Air Con âą Sleeping in Room Temperature vs Hot Summer Air âą Average Delivery and Repair Response Times (Pizza, AirCon, UberâŠ)
- 21. Carpet Cleaning / Carpets #sejthinktank @lorenbaker
- 22. Carpet Cleaning / Carpets ⹠A lot of same sites reviewed with plumbing but much more design opportunities ⹠Target Real Estate blogs / agents with content about carpets, homes, design. ⹠Carpets & Noise Pollution ⊠Second Floor Condos ⹠Empire Today & Luna have some of the strongest TV & Radio marketing, what can we learn from them? #sejthinktank @lorenbaker
- 23. Law Firms / Personal Injury #sejthinktank @lorenbaker
- 24. Law Firms / Personal Injury #sejthinktank @lorenbaker
- 25. Real Estate Agents #sejthinktank @lorenbaker
- 26. Need Linking Help? âą Real Estate âą SAAS âą B2B âą Law âą Finance âą Local âą House & Home âą ETCâŠ. #sejthinktank @lorenbaker Email Me: loren@searchenginejournal.com or loren@fdgtl.co Or ping me at @lorenbaker
- 27. Loren Baker Founder, Search Engine Journal @lorenbaker #sejthinktank @lorenbaker
Editor's Notes
- #16: Email -> Tastefully bring your content to your customer inboxes Industry bloggers, influencers, social users follow and love your brand Social Media -> Mobilize your audience by giving them the means to become your brand advocates and spread your message to their connections Press Releases -> Good (even Bad) PR gets better with Visual Assets Ad Retargeting -> Google, AdRoll, Meteora and other retargeting tools can serve a custom message to the users who visited your site or clicked on relevant Facebook ads
- #17: Email -> Tastefully bring your content to your customer inboxes Industry bloggers, influencers, social users follow and love your brand Social Media -> Mobilize your audience by giving them the means to become your brand advocates and spread your message to their connections Press Releases -> Good (even Bad) PR gets better with Visual Assets Ad Retargeting -> Google, AdRoll, Meteora and other retargeting tools can serve a custom message to the users who visited your site or clicked on relevant Facebook ads
- #27: Email -> Tastefully bring your content to your customer inboxes Industry bloggers, influencers, social users follow and love your brand Social Media -> Mobilize your audience by giving them the means to become your brand advocates and spread your message to their connections Press Releases -> Good (even Bad) PR gets better with Visual Assets Ad Retargeting -> Google, AdRoll, Meteora and other retargeting tools can serve a custom message to the users who visited your site or clicked on relevant Facebook ads