Assignment 2 ppt
- 1. Conducting process and experience in a typical study of relaunched Local Picks By Shiyu Li 12.5 .2015 Student ID: 27488764
- 2. 1 Methodology selection Four reasons to select case study as methodology 1.Suitable for in-depth and holistic research ( Feagin et al, 1991). 2. Likely to solve “how” and “why” questions ( Robert K. Yin, 2003). 3.Likely to investigate contemporary phenomenon (Robert K. Yin, 2003). 4.Personal interest
- 3. 1 Methodology selection Case study Main research questions Robert K. Yin (2003) Feagin et al. (1981) Personal interest
- 4. 2 Research design Mainly divided into six steps 1.Determine research question 2. Case selection 3.Data collection preparation 4. Evidence collection 5. Evidence evaluation and analysis 6. Report preparation
- 5. 2 Research design 1. Determine research questions Research object: Local Picks Research questions: How does Local Picks differentiate from the traditional way and other similar applications of finding restaurants ?
- 6. 2 Research design 2. Case selection single or multiple cases? typical or unique cases? holistic or embedded analysis? A single typical case, TripAdvisor relaunched Local Picks in 2012 is selected
- 7. 2 Research design 3. Data collection preparation Follow the procedures of “ the preparation and training of case study investigators for a specific case study, the nature of case study protocol, the screening of candidate cases and the role and purpose of a pilot case study”.
- 8. 2 Research design 4. Three principles of evidence collection a. Use multiple sources of evidence b. Create a case study database c. Maintain a chain of evidence Take advantages of library resouces from University of Southampton to find target articles from I-EEE Wiley e Books Library and My Library.
- 9. 2 Research design 5. Evidence evaluation and analysis three analytic strategies a. relying on theoretical propositions b. setting up a framework based on rival explanantions c. developing case descriptions
- 10. 2 Research design 5. Evidence evaluation and analysis five analytic priciples a. pattern matching b. explanation building c. time-series analysis d. logic models e. cross-case synthesis
- 11. 3 SWOT analysis Strengths • Real-time update • Wide range of users • Rapid broadcasting • Reliable interaction Weaknesses • Defective functionality • App development lagging Opportunities • Explosive development of Web 2.0 • Broad growth space Threats • Privacy disclosure • Potential safety hazard
- 12. 4 Research findings Local Picks application makes advantages of locative media technologies to 1.Organize social communication regardless of geographical restriction 2.Fills the gap between the online networks and physical world by encouraging users to exchange information of the restaurants.
- 13. 5 Conclusion Obtain throughout this paper 1.Methodology selection 2. General case study steps Would prefer to try other analysis methods when conducting a similar Social interaction cases.
- 14. References: 1:Brittany D. 2012, TripAdvisor applies lessons from its other popular apps to new Local Picks restaurant review app 2:Feagin, J., Orum, A., & Sjoberg, G. (Eds.). 1991. A case for case study. Chapel Hill, NC: University of North Carolina Press. 3:Soy, Susan K. 1997. The Case Study as a Research Method. Unpublished paper, University of Texas at Austin. 4:Yin, R. K. 2003. Case Study Research. London, England: Sage Publications 5:Yu Zheng. Location-based social networks: Users. In Computing with Spatial 6:Trajectories, Zheng, Y and Zhou, X, Eds. Springer, 2011.
- 15. Thank you !