Advanced Improvisation - Lesson 3
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XYZ Industries is launching a new high-end television with an indestructible glass screen. This will be their first entry into the high-end television market, where current competitors' models range in price from $1,500 to $3,000. The lesson discusses pricing strategies for XYZ's new product to compete effectively in this market segment.
Advanced Improvisation - Lesson 3
- 1. SkimaTalk Official Course Advanced Improvisation – Business Problems Lesson 3: Pricing a New Product
- 2. Story: Pricing a New Product 2 XYZ Industries is launching a new high end television. This will be the only television on the market with an indestructible glass screen. XYZ makes quality TV’s, but is not viewed as “best in class”. Existing TV’s in this class range in price from $1,500 - $3,000. XYZ: price = ??? Low picture quality Minimal features High picture quality Lots of new features TV 1: $1,500 TV 2: $2,000 TV 3: $3,000 Competitive Landscape