Customer Insight PowerPoint Presentation Slides
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The document outlines the importance and methodology of consumer insights, highlighting key components, data collection processes, and challenges faced by organizations in utilizing these insights effectively. It emphasizes the need for defined roles and robust processes to improve the efficiency of generating actionable insights and discusses tools and techniques for data analysis. Additionally, it presents statistics showcasing the benefits of leveraging consumer insights in marketing, inventory planning, and overall business strategy.
Customer Insight PowerPoint Presentation Slides
- 1. Cust mer Insight Your Company Name
- 2. 2 ConsumerInsightsOutline 01 Research Methodology This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Need for Consumer Insights This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 03 Data Collection & Processing This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 05 Consumer Insight Components This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 07 Consumer Insight Key Elements This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 09 Top Tools for Consumer Insights This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 11 Consumer Insights Assumptions This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 02 Key Statistics This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 04 Consumer Insight Capabilities This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 06 Consumer Insight Characteristics This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 08 Extrapolation & Validation of results This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 10 Potential Benefits of Consumer Insights This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 12
- 3. Research Methodology CarriedOutTogetherWithKeyClients AndPartners Studies Performed For Consumer Insights 70 Survey Programming And Testing With An Average Survey Length Of 10 Minutes Survey Design Localization Translation Analyst Will Be Performing Analysis For The Consumer Insights5 People To Be Interviewed 10 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 3
- 4. Consumer Insights Assumptions Quantitative methodsQualitative methods Ask reasons why; seek meaning Use natural setting Rely on subjectivity Pose a research question Find multiple truths Record how many, how often, when Use standardized forms and spaces Seek objectivity Test a hypothesis Find a single truth This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 4
- 5. Need For Consumer Insights Absence of Clearly Defined Roles and responsibilities Report lack of clearly-defined roles for consumer insights professionals as a major challenge46% Cite lack of clarity in the reporting structure and/or objectives of the consumer insights function as a major challenge 38% Lack of robust processes Have taken little actions to reduce time taken from insight generation to business action 51% Have not been able to link KPIs/Performance measurement of departments to insights 52% Inadequate Data and Associated Skills 43% Do not have adequate consumer data 40% Lack the skills necessary for generating actionable insights Have not updated their talent development practices related to generating consumer insights 48% Consumer Insights initiatives are initiated or monitored at the very top level 65% Lack of Management Buy-In This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 5
- 6. Key Statistics Organizations have been successful in using consumer insights in inventory planning 90% The number of queries received by companies per year 5.2B Executives of large consumer products organizations who consider consumer insights as strategic to their business 83% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 6
- 7. Data Collection & Processing Actively monitoring the data collection process as the field work kicks off is essential to the overall quality of the research results Respondents selected based on age, gender, education, income, and region Extensive data checks assess for and remove outliers, speeders, and flat-liners to ensure data quality Tools like SPSS, SAS, R would be used for data mining and analyzing 7
- 8. Consumer Insight Capabilities Customer Management, accounting outsourcing, agile delivery Business Support Services Financial reporting & analysis Business Intelligence Services Product research, market research & competitor analysis Research Services Acquiring & managing data sources Data Management Services Customer Management, accounting outsourcing, agile delivery Insight Services Predictive analytics, Machine learning, Hadoop Data Science Services 8
- 9. Consumer Insight Components Mr. X wants to gain weight. You acquired this information via a standard survey Identifying The “Want” Mr. X is signing up for weight gain programs and trying out high carb food options. You acquired this information by observing Mr. X through your shopper data solutions and online tracking methods Identifying Intent Mr. X’s reason for wanting to gain weight is to stay as healthy as he can for his age and so that he can look better. This information you discern through a focus group that Mr. X participates in Identifying Motivators 9
- 10. Consumer Insight Characteristics People Characteristic Whole-Brain Mindset Business Focus Storytelling Operational Characteristic Data Synthesis Independence Integrated Planning Collaboration Experimentation Forward-Looking Orientation Affinity for Action 10
- 11. 11 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Reduced Instances Of Avoidable Contact This slide is 100% editable. Adapt it to your needs and capture your audience's attention. More Efficient Match Of Need And Provision This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Reduced Costs In Marketing This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Increased Customer SatisfactionConsumer Insight Key Elements
- 12. Extrapolation & Validation Extrapolation and validation are the last vital steps before giving clients access to the data Based on population census data, extrapolate the numbers to represent the active online population within the researched age bracket Estimated margin of error 2%-3%, with a 95% confidence interval using the full sample 12
- 13. Top Tools For Consumer Insights 13
- 14. YouTube Analytics Top locations by views Views 13-17 18-24 25-34 35-44 45-54 55-64 65+ United States 14,338 6.4% 6.0% 10.1% 20.1% 32.9% 20.8% 3.7% United Kingdom 2,686 7.6% 7.1% 12.3% 19.8% 30.7% 18.8% 3.8% India 2,453 10.3% 25.7% 27.4% 20.2% 9.1% 3.1% 4.1% 0% 10% 20% 30% 40% 50% 13-17 18-24 25-34 35-44 45-54 55-64 65+ Female Male 64.0% 36.0% This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 14
- 15. Google’s Audience Retention Tool Google Surveys is another great tool for developing a clear understanding of who your customers are by conducting custom surveys to target specific audiences What would most influence your decision to buy clothes online instead of in-store? Results for respondents with demographics. Weighted by Age, gender, region. Winner statistically significant. 40.5% 24.9% 16.4% 16.1% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% Free Shipping Online Discounts Ability to return in store Free returns Report Custom Insights Inferred Gender Sum Compare Male Female Inferred Age Sum Compare 18-24 25-34 35-44 45-54 Options Weighted Percentages Sort by winner Answers Free Shipping Free Returns Ability to return in store Online Discounts This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 15
- 16. Google Trends Using , you can confirm your assumptions about the interests of your audience. It is helpful for Gaining in-Depth Consumer Insights Facebook Add your text here. Add your text here. Add your text here. Add your text here. Myspace Add your text here. Add your text here. Add your text here. Add your text here. Twitter Add your text here. Add your text here. Add your text here. Add your text here. 0 25000 50000 75000 100000 125000 2016 2018 2020 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 16
- 17. 17 Using Google Analytics you can also find out where your visitors are coming from, how much time they spend on the site, and their geographic distribution This is the most popular analytics software. It tracks the traffic to your website along with the performance of various web pages One of the best features of Google Analytics is their Goal Funnel which sets up a list of URLs that the customer clicks through when they complete a purchase You will also be able to find out how many of them abandon the purchase at a certain stage. Using this information, you can adjust your strategies and make the buying experience easier Google Analytics
- 18. Facebook Audience Insights Relationship Status Self-reported data from people who list a relationship status on Facebook -40% -20% 0% 20% 40% 60% 80% Single In a relationship Enagaged Married Future Past Education Level The highest level of education reached based on self-reported data -20% 0% 20% 40% 60% High School College Grad School Future Past Audience Insights are different than Page insights and report customer demographics by gender, age, relationship status, lifestyle & job role. In addition, this tool reports the number of likes, purchase activity and Facebook usage. This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 18
- 19. Potential Benefits of Consumer Insights This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Reduce customer churn and increase loyalty Improve the channel mix to lower cost to serve Lower customer acquisition and retention costs Increase sales force effectiveness by targeting qualified prospects Increase sales to new and existing customers Deliver higher returns on marketing and promotions investments 19
- 20. Consumer Insights Maturity Matrix BreadthofConsumerInsights Success in Realizing Benefits from Consumer Insights Companies that enable a relatively large number of activities with consumer insights and also achieve significant success Companies that enable few activities with consumer insights but experience greater success in those Companies that enable a relatively large number of activities with consumer insights and also achieve significant success Companies that enable few activities with consumer insights but experience greater success in those Fast Followers Front Runners Cautious AdoptersSlow Starters This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 20
- 21. Journey Of An Insight Driven Business 21 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Ignite The Journey This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Grow Insight-Driven Business This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Scale The Capability This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Demonstrate Business Value +5 Months 12 Weeks +8 Months 1 Day
- 22. Consumer Engagement Principles This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Transparency Ongoing Dialogue Protection Of Personal Information Value Exchange Simple Communications Integrity In Social Media Control & Access 22
- 23. 23 Marketing Activities Sales Activities Supply Chain Activities Success Realized From Consumer Insights LevelofEnablementofActivitiesby ConsumerInsights New Product Development Channel Management Cross-Selling and Up- Selling Customer Engagement Customer Retention Brand Pricing Category Strategy Brand Strategy Customer Experience Campaign Design & Execution Trade spend optimization Content creation Forecasting Demand sensing Smarter product distribution & supplier performance management Inventory Planning & Replenishment Assortment Breadth Network Optimization Category Management Fleet Optimization Salesforce Management Customer acquisition ConsumerInsightsIncorporates BenefitsAcrossMarketing,SalesAnd SupplyChainInConsumerProducts This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 24. Customer Insight For Icon Slide 24
- 25. 25 Let’s Start Again In 30 Minutes This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Coffee Break
- 27. Column Chart 0.5 0.8 1 1.6 1.9 2 2.4 2.8 3.4 1 1.5 2 2.5 3 3.5 4 5 6 0 2 4 6 8 10 201 0 2011 2012 2013 2014 2015 2016 2017 2018 ExpenditureIn($Billions) Years This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 01 Product 02 27
- 28. 28 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 0 10 20 30 40 50 60 70 0 20 40 60 80 100 120 140 160 FY '14 FY '15 FY '16 FY '17 FY '18 Volume Open Low High Close Stock Chart Product 01 Product 02 Product 03
- 29. Stacked Bar 0 10 20 30 40 50 60 70 80 90 100 Q1 Q2 Q3 Q4 (InPercentage) Product 01 Product 02 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 29
- 30. Vision This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Mission This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Our Mission 30 Goal This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 31. Peter Smith This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Emily Parker This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Mary Clark This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Charily Doe This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Our Team Graphic Designer Web DesignerMarketing HeadFinancial Advisor 31
- 32. AboutUs Our Company This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Values Client This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Premium Services This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 32
- 33. Financial 40% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Minimum 50% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Medium 60% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Maximum 33
- 34. Comparison vs This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Male 55% 45% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Female 34
- 35. Our Main Goal Goal 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Goal 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Goal 04 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Goal 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 35
- 36. Location United States Brazil Australia China This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 25% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 45% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 35% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 70% 36
- 37. Dashboard 50,000 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 70,000 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 37
- 38. Puzzle 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here 01 Text Here Text Here 03 Text Here 04 38
- 39. Mind Map 83% 99% This slide is 100% editable. Adapt it to your needs and capture your audience ‘s attention. This slide is 100% editable. Adapt it to your needs and capture your audience ‘s attention. 39
- 40. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Our Target This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 40
- 41. The important word there is inspire. The key different between manager and leader is that managers tell people what to do, while leaders inspire them to do it. Inspiration comes from three things. Clarity of one’s vision, courage of their conviction and the ability to effectively communicate both of those things. - Jeff Weiner Quotes 41
- 42. Timeline 2014 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2015 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2016 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2019 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2018 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2017 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 42
- 43. Post It This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 43
- 44. Lego This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 04 44
- 45. Hierarchy Name Here Designation Name Here Designation Name Here Designation Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 45
- 46. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 04 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 03 Silhouettes 46
- 47. Venn This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here Text Here Text Here Text Here 47
- 48. 48 Magnifying Glass This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 49. 49 02 0301 Bulb Or Idea This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 50. 50 Contact numbers: 0123456789 Email Address: emailaddress123@.com Address: # street number, city, stateThank You