Behavioural Analysis PowerPoint Presentation Slides
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The document outlines the importance and methodology of consumer insights, highlighting various components, tools, and statistical data that demonstrate their significance in marketing and business strategies. It discusses consumer insight characteristics, capabilities, and benefits such as improved customer satisfaction, reduced marketing costs, and effective inventory planning. Additionally, it emphasizes the need for robust data collection, skilled personnel, and defined roles within organizations to successfully leverage consumer insights.
Behavioural Analysis PowerPoint Presentation Slides
- 2. Consumer Insights Outline 07 Consumer Insight Components 09 Consumer Insight Key Elements 10 Extrapolation & Validation of results 11 Top Tools for Consumer Insights 08 Consumer Insight Characteristics 12 Potential Benefits of Consumer Insights 01 Research Methodology 02 Consumer Insights Assumptions 03 Need for Consumer Insights 04 Key Statistics 05 Data Collection & Processing 06 Consumer Insight Capabilities 2
- 3. analyst will be performing analysis for the consumer insights5people to be interviewed10 Survey design Localization Translation Survey programming and testing with an average survey length of 10 minutes Studies Performed For Consumer Insights70 carried out together with key clients and partners Research Methodology 3
- 4. Consumer Insights Assumptions Record how many, how often, when Seek objectivity Test a hypothesis Find a single truth Use standardized forms and spaces Quantitative Methods Ask reasons why; seek meaning Use natural setting Rely on subjectivity Pose a research question Find multiple truths Qualitative Methods 4
- 5. Need For Consumer Insights Lack of Management Buy-In Consumer Insights initiatives are initiated or monitored at the very top level 45% Inadequate Data and Associated Skills 43% Do not have adequate consumer data 40% Lack the skills necessary for generating actionable insights Have not updated their talent development practices related to generating consumer insights48% Lack Of Robust Processes Have taken little actions to reduce time taken from insight generation to business action 51% Have not been able to link KPIs/Performance measurement of departments to insights 52% Absence of Clearly Defined Roles and responsibilities Report lack of clearly-defined roles for consumer insights professionals as a major challenge46% Cite lack of clarity in the reporting structure and/or objectives of the consumer insights function as a major challenge 38% 5
- 6. Key Statistics The number of queries received by companies per year 5.2B Executives of large consumer products organizations who consider consumer insights as strategic to their business 83% Organizations have been successful in using consumer insights in inventory planning 90% 6
- 7. Data Collection & Processing 01 Actively monitoring the data collection process as the field work kicks off is essential to the overall quality of the research results 02 Respondents selected based on age, gender, education, income, and region 04 Extensive data checks assess for and remove outliers, speeders, and flat-liners to ensure data quality 03 Tools like SPSS, SAS, R would be used for data mining and analyzing 7
- 8. Consumer Insight Capabilities Financial reporting & analysis Business Intelligence Services Customer Management, accounting outsourcing, agile delivery Business Support Services Product research, market research & competitor analysis Research Services Acquiring & managing data sources Data Management Services Customer Management, accounting outsourcing, agile delivery Insight Services Predictive analytics, Machine learning, Hadoop Data Science Services 8
- 9. Consumer Insight Components Mr. X wants to gain weight. You acquired this information via a standard survey Mr. X is signing up for weight gain programs and trying out high carb food options. You acquired this information by observing Mr. X through your shopper data solutions and online tracking methods Mr. X’s reason for wanting to gain weight is to stay as healthy as he can for his age and so that he can look better. This information you discern through a focus group that Mr. X participates in 9
- 10. Consumer Insight Characteristics People Characteristic • Whole-Brain Mindset • Business Focus • Storytelling Operational Characteristic • Data Synthesis • Independence • Integrated Planning • Collaboration • Experimentation • Forward-Looking Orientation • Affinity for Action 10
- 11. Consumer Insight Key Elements Increased Customer Satisfaction This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Reduced Costs In Marketing This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Reduced Instances Of Avoidable Contact This slide is 100% editable. Adapt it to your needs and capture your audience's attention. More Efficient Match Of Need And Provision This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 11
- 12. Extrapolation & Validation Extrapolation and validation are the last vital steps before giving clients access to the data Based on population census data, extrapolate the numbers to represent the active online population within the researched age bracket Estimated margin of error 2%-3%, with a 95% confidence interval using the full sample 12
- 14. YouTube Analytics Top locations by views Views 13-17 18-24 25-34 35-44 45-54 55-64 65+ United States 14,338 6.4% 6.0% 10.1% 20.1% 32.9% 20.8% 3.7% United Kingdom 2,686 7.6% 7.1% 12.3% 19.8% 30.7% 18.8% 3.8% India 2,453 10.3% 25.7% 27.4% 20.2% 9.1% 3.1% 4.1% 0% 5% 10% 15% 20% 25% 13-17 18-24 25-34 35-44 45-54 55-64 65+ Female Male 75.0% 25.0% This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 14
- 15. Google’s Audience Retention Tool Google Surveys is another great tool for developing a clear understanding of who your customers are by conducting custom surveys to target specific audiences Report Custom Insights Inferred Gender Sum Compare Male Female Inferred Age Sum Compare 18-24 25-34 35-44 45-54 55-64 65+ What would most influence your decision to buy clothes online instead of in-store? Results for respondents with demographics. Weighted by Age, gender, region. Winner statistically significant. 40.5% 24.9% 16.4% 16.1% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% Free Shipping Online Discounts Ability to return in store Free returns Options Weighted Percentages Sort by winner Answers Free Shipping Free Returns Ability to return in store Online Discounts This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 15
- 16. Google Trends Using , you can confirm your assumptions about the interests of your audience. It is helpful for Gaining in-Depth Consumer Insights 0 25000 50000 75000 100000 125000 2016 2018 2020 Myspace This slide is 100% editable. Adapt it to your needs and capture your audience's attention. z Facebook This slide is 100% editable. Adapt it to your needs and capture your audience's attention. z Twitter This slide is 100% editable. Adapt it to your needs and capture your audience's attention. z This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 16
- 17. Google Analytics This is the most popular analytics software. It tracks the traffic to your website along with the performance of various web pages Using Google Analytics you can also find out where your visitors are coming from, how much time they spend on the site, and their geographic distribution One of the best features of Google Analytics is their Goal Funnel which sets up a list of URLs that the customer clicks through when they complete a purchase You will also be able to find out how many of them abandon the purchase at a certain stage. Using this information, you can adjust your strategies and make the buying experience easier 17
- 18. Facebook Audience Insights • Audience Insights are different than Page insights and report customer demographics by gender, age, relationship status, lifestyle & job role. • In addition, this tool reports the number of likes, purchase activity and Facebook usage. Relationship Status Self-reported data from people who list a relationship status on Facebook -40% -20% 0% 20% 40% 60% Single In a relationship Enagaged Married Future Past Education Level The highest level of education reached based on self-reported data -40% -20% 0% 20% 40% 60% 80% High School College Grad School Future Past This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 18
- 19. Potential Benefits Of Consumer Insights Reduce customer churn and increase loyalty This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Improve the channel mix to lower cost to serve This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Lower customer acquisition and retention costs This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Increase sales force effectiveness by targeting qualified prospects This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Increase sales to new and existing customers This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Deliver higher returns on marketing and promotions investments This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 19
- 20. Consumer Insights Maturity Matrix 20 BreadthofConsumerInsights Success in Realizing Benefits from Consumer Insights Fast Followers Front Runners Cautious AdoptersSlow Starters Companies that enable a relatively large number of activities with consumer insights and also achieve significant success Companies that enable few activities with consumer insights but experience greater success in those Companies that enable a relatively large number of activities with consumer insights and also achieve significant success Companies that enable few activities with consumer insights but experience greater success in those This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 21. Journey Of An Insight Driven Business This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 1 Day Ignite The Journey Demonstrate Business Value This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 12 weeks Scale The Capability This slide is 100% editable. Adapt it to your needs and capture your audience's attention. +5 months Grow Insight-Driven Business This slide is 100% editable. Adapt it to your needs and capture your audience's attention. +8 months 21
- 22. Consumer Engagement Principles Protection Of Personal Information This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Integrity In Social Media This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Simple Communications This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Value Exchange This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Transparency This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Ongoing Dialogue This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Control & Access 22
- 23. 23 Consumer Insights Incorporates Benefits Across Marketing, Sales And Supply Chain In Consumer Products LevelofEnablementofActivitiesbyConsumerInsights Success realized from Consumer Insights Marketing Activities Sales Activities Supply Chain Activities Cross-Selling and Up-Selling Customer Engagement New Product Development Customer Retention Brand Pricing Category Strategy Channel Management Demand sensing S&OP Smarter product distribution & supplier performance management Inventory Planning & Replenishment Brand Strategy Customer Experience Campaign Design & Execution Trade spend optimization Content creation Forecasting Assortment Breadth Network Optimization Category Management Fleet Optimization Salesforce Management Customer acquisition O
- 24. Behavioural Analysis For Icon Slide 24
- 25. 11:00 am To 11:15 am Coffee Break This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 25
- 27. 0.5 0.8 1 1.6 1.9 2 2.4 2.8 3.4 1 1.5 2 2.5 3 3.5 4 5 6 0 2 4 6 8 10 2010 2011 2012 2013 2014 2015 2016 2017 2018 ExpenditureIn($Billions) Years This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 02 Column Chart 27
- 28. Donut Pie Chart This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 20% 08% 15% 26% 18% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 05 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 04 28
- 29. Bar Chart This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 0 10 20 30 40 50 60 70 80 90 100 FY' 12 FY' 13 FY' 14 FY' 15 FY' 16 FY' 17 FY' 18 Salesinpercentage(%) Financial years This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 02 29
- 30. Our Mission This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Vision This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Mission This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Goal 30
- 31. Marry Parker CEO & Founder Tom Torres Editor Jess Leo Finance Manger Robin Clark Designer Our Team 31 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 32. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Target Audiences This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Preferred By Many About Us 32
- 33. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. $300- This slide is 100% editable. Adapt it to your needs and capture your audience's attention. $200- This slide is 100% editable. Adapt it to your needs and capture your audience's attention. $500- Financial This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 33
- 34. Comparison Minimum 45% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Maximum 90% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 34
- 35. Awareness This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Success This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Quality This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Our Main Goals 35
- 36. Location 10% North America This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 45% South America This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 15% Australia This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 30% Asia This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 36
- 37. Dashboard 0 25 50 75 100 25% Low This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 0 25 50 75 100 75% High This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 37
- 38. Puzzle 01 02 03 04 05 This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. 38
- 39. Mind Map This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 39
- 40. Target This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here T A R G E T 40
- 41. Opportunity is missed by most people because it dresses in overalls and looks like work. ... Thomas Edison Quotes 41
- 42. TimeLine This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2014 2015 2016 2017 2018 42
- 43. Post It This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 43
- 44. 44 Lego This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 45. Hierarchy Your Text Here Your Text Here Your Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Text Here Your Text Here 45
- 46. Silhouettes This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 46
- 47. Magnifying Glass This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 47
- 48. 01 02 04 06 05 03 Bulb Or Idea This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 48
- 49. Venn This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 49
- 50. Thank You Address: # street number, city, state Contact Numbers: 0123456789 Email Address: emailaddress123@gmail.com 50