Gdpr ready reckoner for marketers
- 1. BE SPECIFIC WHERE THE DATA WILL BE USED FOR! As a Marketer it is important to specify exactly where will you be using personal informa�on for, making it completely clear to the users entering details how you will be using them. The key is to clear where the data will be stored and what it will be used for. HOW DOES GDPR IMpaCTS YOU? How business obtain consent to use personal data How business disclose informa�on about data breaches The way business use personal data The ability for individuals to access their personal data The Goals of direct marketing PROTECT EU Ci�zen’s Personal Data CONTROL To data subjects over their processed data UNIFY The du�es and responsibility of Controllers and Processors SIMPLIFY The means of data collec�on and processing HOW DOES IT IMPACT YOUR MARKETING EFFORTS? All companies have to be more careful before crea�ng and conduc�ng the following marke�ng efforts: Lead genera�on Iden�fy legi�mate interest from data subjects before collec�ng any of their personal informa�on Database management Keep thorough records to prove that data they have collected is accurate and consensual. Consumer Profiling What type of data they collect – informa�on that is unnecessary, sensi�ve or related to minors List Buying and Cold Emailing Legi�mate interest for B2B data before they contact individuals or else it will be considering as illegal Collec�ng emails on website and Social Media To be careful while collec�ng emails on website and social media Data Security Need to ensure that they keep the personal informa�on in a secure environment SMARTe acts as data processor wherein we help companies to deal with personal data as instructed by controller for specific purposes and services. Looking for more informa�on about GDPR connect with our data guru at – h�ps://smarteinc.com/gdpr-compliant-data/ GDPRREADY RECkoNER FOR MARKETERS WHAT IS GDPR? GDPR is a new set of rules designed to give EU ci�zens more control over the personal data. It stands for General Data Protec�on Regula�on and refers to why and how business process personal data. The ICO says “the processing of personal data for direct marke�ng purposes may be regarded as carried out for a legi�mate interest”.