ISP Mythbusters: How to Send Better Emails
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The document addresses common myths about email delivery and interactions with ISPs, clarifying misconceptions such as the belief that ISPs quickly block emails for minor infractions and that being on a blacklist automatically results in being blocked. It emphasizes the importance of engagement and proper sending practices, indicating that different ISPs have varied rules and the need for good communication with them. The content is part of a presentation by experts from Comcast and Sparkpost aimed at improving email delivery strategies.
ISP Mythbusters: How to Send Better Emails
- 1. 1 Matthew Moleski, Executive Director of Compliance Operations, Comcast Autumn Tyr-Salvia, Director of Email Standards and Best Practices, SparkPost ISP Mythbusters: How to Send Better Emails
- 2. 2 A link to the webinar replay will be provided via email following the presentation Participate in Today’s Discussion… Tweet #ISP Follow us on Twitter @SparkPost @aceofemail Follow us on Linkedin SparkPost Comcast
- 3. 3 MYTH 1: ISPs are quick to block for any infraction
- 4. 4 FALSE: ISPs block you based on a variety of reasons
- 5. 5 MYTH 2 All ISPs are impossible to reach when I have a problem
- 6. 6 FALSE: Some ISPs are harder to reach than others, but they all employ mechanisms for you to contact them
- 7. 7 MYTH 3 Engagement matters to getting my message delivered to my recipient
- 8. 8 TRUE: Engagement does matter—in terms of how your customer interacts with your message
- 9. 9 MYTH 4 Opens and clicks are how ISPs determine engagement with your customers
- 10. 10 FALSE: Not necessarily. It depends on the ISP you are sending to and what they measure
- 11. 11 MYTH 5 Because I made it into my customer’s inbox once, I will get in every time
- 12. 12 FALSE: Not necessarily. It depends on how your recipient interacts with your message
- 13. 13 MYTH 6 If my mail isn’t getting through, I need a new IP address
- 14. 14 FALSE: No. You need to look at your sending practices and make sure you are following best practices
- 15. 15 MYTH 7 If I get marked as spam once, then I’ll be blocked in the future
- 16. 16 FALSE: Not necessarily. Being marked as spam by an ISP is determined by a number of factors
- 17. 17 MYTH 8 If I’m on a blacklist, then I’m automatically blocked by ISPs
- 18. 18 FALSE: If you are on a blacklist, you will get an email telling you why, and you can work to get delisted
- 19. 19 MYTH 9 Different ISPs have different rules for accepting email
- 20. 20 TRUE: Different ISPs have different rules and they change
- 21. 21 MYTH 10 If I send 3 emails a week to the same person, I am increasing my chances of getting blocked
- 22. 22 FALSE: If you send 3 unwanted emails and they are marked as junk, then yes, you are increasing your chances of being blocked
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