This chapter discusses managing quality and productivity. It explains that quality and productivity are connected, as higher quality leads to greater productivity and profits. It introduces Total Quality Management (TQM) which aims to implement high quality throughout an organization. Tools for TQM include process analysis, statistical process control, quality cost studies, quality improvement teams, benchmarking, and getting closer to customers. Standards like ISO 9000 and ISO 14000 help certify quality management systems. Other trends discussed are process reengineering and supply chain management.