Startup & SME makreting
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This document provides an overview of startup marketing. It discusses that marketing is needed to promote products/services and evaluate opportunities. Marketing is defined as uniquely defining a product/service to serve ideal clients. The document then discusses product lifecycles and when marketing should come into play - during creation rather than after a product struggles. It provides tips for marketing planning and execution including research, evaluation, budgeting, and media selection. Examples of successful marketing campaigns are also outlined. Finally, it discusses developing a marketing plan by answering seven key questions about customer actions, benefits, targets, strategies, niche, identity, and budget.
Startup & SME makreting
- 2. Why do we need marketing? • Promote our product/service • Evaluate opportunity of developing a product/service
- 3. What is Marketing? Is the art of defining your product/service in a unique way to serve the ideal client for you.
- 5. When Does Marketing come to the Equation? • Marketing comes after we jump into business and we have a product and it is struggling.Usually • They bring the marketer to solve “MARKETING PROBLEM” as if it is something separated from the product/service Reality • Think with the marketing concepts Before/while we are creating our productOptimally
- 6. Marketing Planning vs. Execution Research Think Evaluate Choose Time Budget Ways(Media) Execute
- 7. Example of working on ideas iphone: 1st gen: June 29, 2007, i-mate was there 2001, • Touch screen was already there • The ease of use and customer experience • Music and files in your hand The idea is not to invent something new, it is introducing an enhancement to what is already available.
- 8. How to develop a Marketing PLAN
- 10. 1st Q: What is my marketing asking people to do first? Suspects Prospects Customers Frequent Buyers
- 11. 1st Q:What is my marketing asking people to do first? Suspects Prospects Customers Frequent Buyers
- 12. 2nd Q: Which benefits will we stress to get people to do that first thing? First impressions last Search NET to understand requirements Understand your product/service Define product/service benefits clearly Go from general to specific defining
- 13. 3rd Q:Who is in your target market? Go to search on the net What are the things “in your product/service” people are searching for in your target market Which people are loving your defined benefits Go from general to specific defining
- 14. 4th Q: What strategies/marketing weapons will I use to make people to do that first thing? Defining the way Choosing the smartest MEDIA for each step Plan created
- 15. Examples (Guerilla Marketing) Mr. Clean “ painting strips in the streets”
- 16. Examples (Guerilla Marketing) Sky Diving “stickers on elevator floors”
- 17. Examples (Guerilla Marketing) King Kong “Movie attractions”
- 18. 5th Q: What is your marketing Niche? Play differentiation Big is not always most profitable Go from general to specific defining Industry Niche Identity
- 19. 6th Q: What is your marketing Identity? How are you remembered by your customers? Industry Niche Identity
- 20. 5&6th Q: Niche & Identity examples Mac Donald's Feral Express Fast food Delivery business Hamburgers Over night delivery Consistent & clean (all branches in the world) Small packages RELIABLE over night delivery Industry Niche Identity
- 21. 7thQ: What is your marketing budget? It is not a percentage of growth or revenue! Combine the strategy steps you want do with for each customer type with required budget to achieve your target
- 22. Crazy Budgets
- 23. Rules of Marketing You have to have a Marketing Plan Understand your customer Pick a Niche Develop your message Determine your media Set Sales & Marketing Goals Develop your Budget
- 25. THANK YOU For those of you who can implement some or all of my message I am happy that I delivered good, if you stop at any moment or you want me to do all the marketing strategy for you, I will be glade to welcome your business.