Twittorial Outline I. Twitter Background II. Twitter Communications III. Twitter Management IV. Twitter Assessment
What is Twitter?
Who’s on Twitter? Who here is influential?!
“ Nobodies are the new somebodies” 63,000 followers
Twitter’s “Moment”
Marquette’s  accidental spokespeople @TDefren AJ really likes Marquette, 5:30 drive away seems to be perfect distance. Urban campus is his speed. @cspenn My 19 year old is loving Marquette, great work study program, online accounts for parents to help out with campus buying card
Who he’s talking to Marketing blogger 8,000 followers Financial Aid Podcaster 5,300 followers
Everyone’s a Sneezer Ideas that spread, win
What might happen if we’re  part of this conversation?
The Unofficial Harvard
 
James Molnar, Marquette student @MarquetteU Our world today is very real and my generation wants the truth, no sugarcoating or beating around the bush.
 
 
 
Twitter’s No. 1 265,000 followers
Twitter Operations
Marquette content
Retweet Others
Monitor media Any examples of how Obama branded himself in his campaign that could help entrepreneurs? Tanette Johnson Elie, business columnist
Just wrapped up phone interview with Professor Gee who gave this advice about branding: Stay in conversation with your stakeholders @MarquetteU Interview with Dr Gee went very well. She's very insightful on social media. Interested in her future research.
Twitter Search
Text and Photo updates
Live Twittering
Breaking news
 
One-sided conversations
 
Too many updates
Non-Marquette related
 
HootSuite
Schedule Tweets for later
Shrink URLs
 
Most popular messages
Track clicks over time
 
 
@MarquetteU I love following you guys. Great leadership on the U level.
Twitter + Time + Practice = Expert
 

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