How Analytics is useful in Real life scenario
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The document discusses using analytics to gain insights from raw data and maximize value. It provides examples of how Britney Spears employed analytics through questionnaires of fans to determine the best locations for future shows and gauge reactions to her album. It also describes how capturing an aide of assassins who contacted the killers two months ago could provide clues like photos to identify the assassins and prevent harm through analyzing cell phone records and contacts. The document advocates using social media analytics to personalize ads and learning based on target audiences to determine who is smarter and provide the best coaching.
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How Analytics is useful in Real life scenario
- 1. Analytics Adding life to lives Suresh Mandia
- 2. Who is smarter? Who will impress? Raw Data Value out of the data
- 3. Form is more important than content. I am so handsome ! Ready to kiss ?
- 4. Who employ analytics to use Britney Spears SPG
- 5. Britney Spears Questionnaire Who are her fans Where are they located ? Where to conduct the next show ? Are people happy with her album? Resultant How to increase all the factors
- 6. Assassination Clue • An aide of the killer group is captured at 11 A.M in the morning. • The PM to address nation at 12 noon. • The aide has three cell sim and he contacted the assassin 2 months ago. Find Assassin photo
- 7. Marketing Twitter • Target audience. • Ads based on it. Facebook
- 8. Who is more intelligent ? Personalized learning Personalized coaching