Joomla SEO June 2015 - Sydney Joomla User Group
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Tim Plummer presented on Joomla SEO, emphasizing the dominance of Google in Australian and global search markets and essential practices for enhancing website visibility. Key recommendations include maintaining professional site elements, ensuring mobile-friendliness, updating content frequently, and managing online reputation effectively. Plummer also warned against shortcuts in SEO strategies, advocating for quality content and regular site maintenance.
Joomla SEO June 2015 - Sydney Joomla User Group
- 1. Joomla SEO Sydney Joomla User Group Presented by Tim Plummer 09/06/2015
- 2. How SEO used to be
- 3. What SEO is like now
- 4. Google is King in Australia • Google handles approx 92.82% of Australian online searches http://www.smh.com.au/digital-life/digital-life-news/google-loses-search- share-yahoo-rises-20150112-12l4c0.html (Dec 2014) • Bing 4.88% • Yahoo 1.33% • Everything else 0.97%
- 5. Google in US • Google handles approx 75.2% of US online searches • Bing 12.5% • Yahoo 10.4% • Everything else 1.9%
- 6. Baidu is King in China • Baidu has approx 79.48% market share (by Revenue) in China • Google China 11.91% • Sogou 5.54% • Other 3.07% http://www.chinainternetwatch.com/12678/search-engine- market-overview-2014/ (2014)
- 7. Leaked Google Quality Rater Guidelines
- 8. Ensure your website is professional • Make sure you have the basics – Privacy policy – Sitemap • Xmap used to be most popular way in Joomla, now project is dead. OSMap is a recent fork with free version.
- 9. OSMap
- 10. OSMap • Chose which menus should appear on sitemap
- 11. Submit your sitemap • Make sure you submit your sitemap to Google Webmaster Tools https://www.google.com/webmasters/
- 12. Adding sitemap.xml • I usually take XML link and put into sitemap.xml file, so other search engines can find it • replace & with & in the sitemap url
- 13. Visible contact info • Does your website have: – Phone number – Address – Contact form
- 14. About Us page • Does your website have an about us page?
- 15. Mobile Friendly • Responsive design
- 16. Quick to load • Make your site load as fast as possible https://developers.google.com/speed/pagespeed/insights/ • Web host can have speed impact
- 17. Onpage SEO • 1 keyword per page • No keyword stuffing • Good internal linking • No sneaky redirects • Avoid hidden text
- 18. Demonstrate Authority • Publish interviews, photos, videos and other media
- 19. Case Studies and Reviews • Collect case studies and reviews from customers and share on your website and/or relevant review sites for your industry
- 20. Maintain your site • Check Google WebMaster Tools for broken links and other issues • https://www.google.com/webmasters/
- 21. Update content frequently • Update your content as often as appropriate based on the purpose of the site. • More pages = greater chance people will find
- 22. Every page must be useful • Remove duplicate content. – www.screamingfrog.co.uk/seo-spider/ Free tool to crawl website and tells you meta description & title, which can be dumped into spreadsheet • Get rid of useless pages
- 23. Use videos • Google owns YouTube • There is a high correlation between websites that rank highly and those that use video
- 24. User engagement • Encourage comments & social shares
- 25. Reputation management • Does your company have a positive reputation online?
- 26. Keywords are useless • Leave Meta Description and Meta Keywords blank in your global config
- 27. Keyword Research • Use Keywords in your competitors sites as research
- 29. Control what Google Displays • Set Browser Page Title for each menu item
- 30. Google search results • If you don’t put meta description, Google will choose what to show
- 31. Control Google’s description • You can choose what text Google will show
- 32. Don’t take shortcuts • Play the long game – offer good quality consistent content • Bad SEO can penalize your site • Short term tricks may give temporary boost, but can cause problems later
- 33. Questions?