The document discusses various techniques for thematic mapping using Keyhole Markup Language (KML), including proportional symbol maps, chart maps, choropleth maps, and 3D bar and prism maps. It also describes the Thematic Mapping Engine, an open source tool that generates KML/KMZ documents from spatial data based on user-selected thematic mapping parameters. Thematic maps created with KML can leverage the visualization capabilities of Google Earth and enable interactive exploration of geospatial data patterns and trends.