How to Write Title Tags

SEO Best Practices
How to Write Effective Title Tags

| 3
A title tag is a little line of code
that’s contained in the background of a web page.

| 4
2
Why worry about Title Tags?

| 5
Title tags help
search engines:
 Understand what your page is about
 Know that your page is relevant for the keyword searched on

| 6
Title tags help
searchers :
 Understand what your page is about
 Know that your page is relevant to their query

| 7
Remember –
a title tag is often the primary piece of information
used by searchers to decide which result to click on.

| 9
An effective title tag is written in a specific format.
It looks like this:
Concise Description with Semantic Variation of Keyword | Brand Name
How to Write Effective Title Tags | VONT

|
10
It’s important to:
 Use a pipe hash mark between keyword phrase & brand
cover.
 Avoid duplicate title tags.
 Keep title tags to 70 characters or less including spaces.

| 11
4
Tips for Managing Page Titles

| 12
Tip 1
Make sure every page on your site has a title tag.
 Pages without titles do not contribute to your site’s SEO…
 And they certainly are not helping searchers.

| 13
Tip 2
Page titles should be descriptive and concise.
 Avoid vague descriptions, e.g. 'Home’ for your home
page.
 Avoid unnecessarily long or verbose titles. You don’t
want to lose searchers before they even get to your page.
 Keep your title tags to 70 characters including spaces. Longer
titles will cut off when they show up in the search results
listing.

| 14
Tip 3
Avoid keyword stuffing.
 While it’s sometimes helpful to have a few descriptive
terms in the title, there’s no reason to have the same
words or phrases appear multiple times.
 A keyword stuffed title like ‘Film Series, Film Programs, Film
Showings’ doesn’t help the user.
 It only makes your results look spammy.

| 15
Tip 4
Title tags should be unique for every page.
 Create distinct descriptive titles for each page on your
site.
 Titling every page with your brand name, for example, makes it
impossible for users to quickly distinguish one web page
from another.
 And that’s just not helpful.

| 16
Tip 5
Brand your titles, but do it concisely.
 The title of your site’s home page is a reasonable
place to include some additional information, e.g. your
location.
 Displaying the same text into the title of every page hurts
readability.
 It will look particularly repetitive if several pages from
your site are returned for the query .

| 17
Effective high quality title tags are an
SEO necessity, and help both search
engines and searchers know what’s on
your page.

| 18
Want to learn more about
effective SEO?
Visit VONT

| 19
About VONT Performance Digital Marketing
At VONT we believe that change is the only constant in the digital world – and
that excites us. When tools and environments are constantly changing, new
opportunities to help our clients achieve success are constantly arising. Each
new advertising technology, social platform, or design approach allows us to
improve on the results we achieve for our clients.
We believe in this idea of continual fine-tuning so much that we named our
company VONT, which means to achieve exponential improvement in
incremental steps. It is our core belief, and the reason why we are not simply
a web design company or simply a digital advertising agency, but rather a
long-term, single source partner providing a comprehensive array of web
development and digital marketing capabilities.
In short, we’re here so that our clients achieve success in the ever-changing
digital world.

How to Write Title Tags

More Related Content

Viewers also liked (8)

Similar to How to Write Title Tags (20)

Recently uploaded (20)

How to Write Title Tags