Title tag optimization is one of the oldest and most important attributes of a webpage's layout. As a user, you see the title tag at the top of the browser window and it is also displayed on the search engine results page. The title tag does not require advanced technical skills to create, as it can be found in the webpage source code. Title tags are valuable for on-page optimization as they carry weight for desired keyword ranking and let users and search engines know what the page is about. The title tag should be 70 characters or less and contain keywords also found in the page content.