WordPress SEO for Content Authors
- 1. SEO FOR CONTENT AUTHORS By Steve Mortiboy, Semper Fi Web Design
- 3. SERPS (Search Engine Results Pages) semperfiwebdesign.com
- 4. Dispelling the Myths 1. Paid ads rank higher 2. I need to hire an expert 3. I need specialist knowledge 4. SEO is all about keywords and backlinks 5. SEO and ranking highly is important 6. SEO is all trickery and hidden code semperfiwebdesign.com
- 5. Controlling Search Results What Google sees: What Google displays: The Title tag The Meta Description semperfiwebdesign.com
- 7. Keywords Meta Keywords Google Hummingbird = Smarter searches Smarter search results The death of keywords Conversational search More emphasis on well written content semperfiwebdesign.com
- 8. Authorship Google displays author information in SERPS Authorship data added to website source code semperfiwebdesign.com
- 13. Creating an XML Sitemap semperfiwebdesign.com
- 14. Submitting an XML Sitemap https://www.google.com/webmasters/tools/ semperfiwebdesign.com
- 15. Optimizing Content - URLs DOMAIN – semperfiwebdesign.com Extension – .com, .co, .net, .org Page URL – /about-us/ Post URL – /training/wordpress-seo-for-beginners/ Subdomains/Subdirectories – store.semperfiwebdesign.com semperfiwebdesign.com/store/ semperfiwebdesign.com
- 17. URL Structure URL Structure: http://semperfiwebdesign.com/services/web-design/ Navigation Menu / Page Structure semperfiwebdesign.com
- 18. Optimizing Content - Headings My Report Title – H1 Opening paragraph of my report Section Title – H2 Opening paragraph of my section Paragraph Title – H3 Paragraph content Sub Paragraph Title – H4 Paragraph content semperfiwebdesign.com
- 19. Optimizing Content - Headings semperfiwebdesign.com
- 20. Optimizing Content - Content Your content it borez me semperfiwebdesign.com
- 21. Optimizing Content - Content • • • • • Bulleted Lists Images Infographics Videos Links semperfiwebdesign.com
- 22. Optimizing Content - Linking Internal Links – /services/web-design/ External Links – http://wordpress.org/ Back Links – http://semperfiwebdesign.com/ semperfiwebdesign.com
- 23. Optimizing Content – Internal Links semperfiwebdesign.com
- 24. Optimizing Content – External Links Open external links in a new browser tab – target=“blank” Ask Google not to follow this link – rel=“nofollow” <a title=“WordPress.org” href=http://wordpress.org/ target=“_blank” rel=“nofollow”> semperfiwebdesign.com
- 25. Optimizing Content – Back Links High Quality Low Quality semperfiwebdesign.com
- 26. Optimizing Content – Images semperfiwebdesign.com
- 27. Social Media Jetpack: Publicize - http://jetpack.me/support/publicize/ Sharing - http://jetpack.me/support/sharing/ Facebook Like Box - http://jetpack.me/support/extra-sidebar-widgets/ Twitter Timeline - http://jetpack.me/support/extra-sidebar-widgets/ semperfiwebdesign.com
- 28. Social Media – Open Graph Meta semperfiwebdesign.com
- 29. Social Media – Open Graph Meta semperfiwebdesign.com
- 30. Social Media – Open Graph Meta semperfiwebdesign.com
- 32. Adding Google Analytics Code semperfiwebdesign.com
- 33. Google Analytics Key Stats semperfiwebdesign.com
- 37. Checking Progress - Be Patient semperfiwebdesign.com
- 38. Incognito / Private Browsing semperfiwebdesign.com
- 39. Incognito / Private Browsing semperfiwebdesign.com
- 43. • Development • Design • SEO • Support • Security • Performance