SlideShare a Scribd company logo
What Meta Robots Tags are for?
META ROBOTS
tag
It is a tag that tells search engines what to
follow and what not to follow.

META ROBOTS
tag
It is a tag that tells search engines what to
follow and what not to follow.

It is a piece of code in the <head>
section of your webpage.

META ROBOTS
tag
It is a tag that tells search engines what to
follow and what not to follow.

It is a piece of code in the <head>
section of your webpage.

It’s a simple code that gives you the
power to decide what pages you want
to hide from search engine
crawlers and what pages you want
them to index and look at.

META ROBOTS
tag
Another function of the meta robots tag is that it tells
search engine crawlers what links to follow and
what links to stop with.
When you have a lot of
links going out of your
website you should know
that you lose some

Google juice.
When you have a lot of
links going out of your
website you should know
that you lose some
Google juice. And as a
result, your PageRank
would lower down.
So what you want to do is to keep that

juice to yourself with some of the links
- and you tell the search engine
crawlers not to follow the links going
out of your site because in doing so,
they will also take some of your Google
juice with them.
If you don’t have a meta robots
tag though, don’t panic.
By default, the search
engine crawlers WILL
index your site and
follow your links.
Let me make it clear that search
engine crawlers following
your links is not bad at all.
Let me make it clear that search
engine crawlers following
your links is not bad at all.

Losing some of your juice won’t

affect your site much in exchange for
getting the attention of other websites
you’re linking out to.
Basically the meta robots tag can be
cracked down to four main functions
for the search engine crawlers:
We’ll take you through those four main
functions
We’ll take you through those four main
functions
We’ll take you through those four main
functions
We’ll take you through those four main
functions
We’ll take you through those four main
functions

More Related Content

PDF
How Meta Tags Should Be Used for SEO (Public)
PDF
How Meta Tags Should Be Used for SEO (Public)
PDF
How to make a website visible and often-clicked in Google search? PressPad pr...
PDF
Sample 8 actionable on site optimization techniques
PPT
PPTX
How to Kick Ass at Internal Linking
PPTX
Seo for wordcamp wcsf11
PPTX
🤖SEO for beginners by Faizajamil
How Meta Tags Should Be Used for SEO (Public)
How Meta Tags Should Be Used for SEO (Public)
How to make a website visible and often-clicked in Google search? PressPad pr...
Sample 8 actionable on site optimization techniques
How to Kick Ass at Internal Linking
Seo for wordcamp wcsf11
🤖SEO for beginners by Faizajamil

What's hot (17)

PDF
Developing Technical SEO Skills - Brighton SEO Sept 2021
PPTX
Basic WordPress SEO WordCamp NYC 2010
PPTX
Getting Indexed, A Little Patience?
PDF
What Search Engine Crawlers Do with Your Meta Tags (Public)
PDF
Data Studio for SEOs: Reporting Automation Tips - Weekly SEO with Lazarina Stoy
PPTX
SEO for Enterprise: Stuff You Can Do Yourself!
PPTX
Making Good SEO Reports Portent Webinar
PDF
Improve on page seo score with seopressor
PPTX
The 30 Minute Website Audit - Using Google to Make Your Website More Effective
PPTX
Technical SEO (Pagination & Crawling) by Adam Audette
PPTX
Sample SEO website audit report
PPTX
How SEO Has Changed (and what to do about it) - Adam Audette - RKG Summit 2013
PPTX
Single Page Apps - Gerry White @ BrightonSEO
PPTX
Technical SEO: How to Perform an SEO Audit (Step by Step Guide)
DOC
SEO Website Analysis - example report
PPTX
4 tips on how to structure your backlinking campaign
PPTX
SEO -- The Tortoise or the Hare
Developing Technical SEO Skills - Brighton SEO Sept 2021
Basic WordPress SEO WordCamp NYC 2010
Getting Indexed, A Little Patience?
What Search Engine Crawlers Do with Your Meta Tags (Public)
Data Studio for SEOs: Reporting Automation Tips - Weekly SEO with Lazarina Stoy
SEO for Enterprise: Stuff You Can Do Yourself!
Making Good SEO Reports Portent Webinar
Improve on page seo score with seopressor
The 30 Minute Website Audit - Using Google to Make Your Website More Effective
Technical SEO (Pagination & Crawling) by Adam Audette
Sample SEO website audit report
How SEO Has Changed (and what to do about it) - Adam Audette - RKG Summit 2013
Single Page Apps - Gerry White @ BrightonSEO
Technical SEO: How to Perform an SEO Audit (Step by Step Guide)
SEO Website Analysis - example report
4 tips on how to structure your backlinking campaign
SEO -- The Tortoise or the Hare
Ad

Viewers also liked (17)

PDF
Status Codes (Public)
PDF
Information Design (Public)
PDF
Anchor Title (Public)
PDF
Above the Fold (Public)
PDF
Google Analytics Goals and Funnels (Public)
PDF
Boosting Relevant Online Traffic Through SEO
PDF
How Responsive Design Affects SEO (Public)
PDF
How to Cook Your Content Right (Public)
PDF
Competitor Research (Public)
PDF
Intro Backlinks and Profile Links Final (Public)
PDF
How to be an Efficient SEO
PDF
I Studied INSYS
PDF
Breaking down Content Marketing (Public)
PDF
Using Rich Snippet (Public)
PDF
Introduction to Social Signals (Public)
PDF
Social Media & Tourism: 10 Tips to Attract Travelers
PPTX
On-Site Optimization 101
Status Codes (Public)
Information Design (Public)
Anchor Title (Public)
Above the Fold (Public)
Google Analytics Goals and Funnels (Public)
Boosting Relevant Online Traffic Through SEO
How Responsive Design Affects SEO (Public)
How to Cook Your Content Right (Public)
Competitor Research (Public)
Intro Backlinks and Profile Links Final (Public)
How to be an Efficient SEO
I Studied INSYS
Breaking down Content Marketing (Public)
Using Rich Snippet (Public)
Introduction to Social Signals (Public)
Social Media & Tourism: 10 Tips to Attract Travelers
On-Site Optimization 101
Ad

Similar to What Meta Robots Tags Are for (Public) (20)

PDF
The step by step guide to SEO Website Audit
PPTX
How developer's can help seo
PPT
15 minutes seo audit
PPTX
SEO -- The Tortoise or the Hare
PPTX
Helpful Concepts About SEO That Most Of People Take For Granted
PDF
13 meta tags for seo keyword ranking
PDF
13 meta tags for seo keyword ranking
PPT
Webmaster Tools Preview And Understandings
PDF
Screpy Review.pdf
PPTX
The Best Guide to SEO
PDF
seo-checklist-
PDF
Seo power suite
PPT
Basic SEO Structural Issues
PDF
What are SEO backlinks – and why are they still important?
PDF
SEO Interview FAQ
PDF
The Beginner's Guide to Googlebot Optimization
DOCX
SEO INTERVIEW QUESTIONS AND ALL DIGITAL MARKETING
PPTX
On-page SEO - Manish.pptx
DOCX
Seo guidelines search engine marketing
The step by step guide to SEO Website Audit
How developer's can help seo
15 minutes seo audit
SEO -- The Tortoise or the Hare
Helpful Concepts About SEO That Most Of People Take For Granted
13 meta tags for seo keyword ranking
13 meta tags for seo keyword ranking
Webmaster Tools Preview And Understandings
Screpy Review.pdf
The Best Guide to SEO
seo-checklist-
Seo power suite
Basic SEO Structural Issues
What are SEO backlinks – and why are they still important?
SEO Interview FAQ
The Beginner's Guide to Googlebot Optimization
SEO INTERVIEW QUESTIONS AND ALL DIGITAL MARKETING
On-page SEO - Manish.pptx
Seo guidelines search engine marketing

More from Sean Si (20)

PDF
Digital hacks to the lockdown
PDF
Agile leadership
PDF
How to E-A-T SEO
PDF
Digital Innovation (Digital vs Traditional Marketing)
PDF
Going Beyond the Sale
PDF
SEO 101: On-Site Optimization
PDF
How to Use Social Media to Influence the World
PDF
How to get Content Perfectly Optimized for Users and SEO
PDF
Competitive On Site Optimization
PDF
How to Maximize Conversions Through SEO and CRO
PDF
Creative SEO
PDF
Big Brand Link Building
PDF
The Art to the Start Of: Content Optimisation
PDF
The Three Lies About Your Age
PDF
The Lean Startup
PDF
7 Sales Techniques to Improve your Link Outreach
PDF
Is the Journey Right for Me?
PDF
The Future of Search Is Niche
PDF
Winning with On-Site SEO
PDF
What's After SEO
Digital hacks to the lockdown
Agile leadership
How to E-A-T SEO
Digital Innovation (Digital vs Traditional Marketing)
Going Beyond the Sale
SEO 101: On-Site Optimization
How to Use Social Media to Influence the World
How to get Content Perfectly Optimized for Users and SEO
Competitive On Site Optimization
How to Maximize Conversions Through SEO and CRO
Creative SEO
Big Brand Link Building
The Art to the Start Of: Content Optimisation
The Three Lies About Your Age
The Lean Startup
7 Sales Techniques to Improve your Link Outreach
Is the Journey Right for Me?
The Future of Search Is Niche
Winning with On-Site SEO
What's After SEO

Recently uploaded (20)

PPTX
O2C Customer Invoices to Receipt V15A.pptx
PPT
What is a Computer? Input Devices /output devices
PDF
Hindi spoken digit analysis for native and non-native speakers
PDF
gpt5_lecture_notes_comprehensive_20250812015547.pdf
PDF
From MVP to Full-Scale Product A Startup’s Software Journey.pdf
PPTX
1. Introduction to Computer Programming.pptx
PDF
How ambidextrous entrepreneurial leaders react to the artificial intelligence...
PPTX
Modernising the Digital Integration Hub
PDF
WOOl fibre morphology and structure.pdf for textiles
PDF
Video forgery: An extensive analysis of inter-and intra-frame manipulation al...
PPTX
cloud_computing_Infrastucture_as_cloud_p
PDF
2021 HotChips TSMC Packaging Technologies for Chiplets and 3D_0819 publish_pu...
PPTX
Final SEM Unit 1 for mit wpu at pune .pptx
PDF
STKI Israel Market Study 2025 version august
PDF
Getting Started with Data Integration: FME Form 101
PDF
ENT215_Completing-a-large-scale-migration-and-modernization-with-AWS.pdf
PPTX
MicrosoftCybserSecurityReferenceArchitecture-April-2025.pptx
PDF
Transform Your ITIL® 4 & ITSM Strategy with AI in 2025.pdf
PDF
TrustArc Webinar - Click, Consent, Trust: Winning the Privacy Game
PPTX
observCloud-Native Containerability and monitoring.pptx
O2C Customer Invoices to Receipt V15A.pptx
What is a Computer? Input Devices /output devices
Hindi spoken digit analysis for native and non-native speakers
gpt5_lecture_notes_comprehensive_20250812015547.pdf
From MVP to Full-Scale Product A Startup’s Software Journey.pdf
1. Introduction to Computer Programming.pptx
How ambidextrous entrepreneurial leaders react to the artificial intelligence...
Modernising the Digital Integration Hub
WOOl fibre morphology and structure.pdf for textiles
Video forgery: An extensive analysis of inter-and intra-frame manipulation al...
cloud_computing_Infrastucture_as_cloud_p
2021 HotChips TSMC Packaging Technologies for Chiplets and 3D_0819 publish_pu...
Final SEM Unit 1 for mit wpu at pune .pptx
STKI Israel Market Study 2025 version august
Getting Started with Data Integration: FME Form 101
ENT215_Completing-a-large-scale-migration-and-modernization-with-AWS.pdf
MicrosoftCybserSecurityReferenceArchitecture-April-2025.pptx
Transform Your ITIL® 4 & ITSM Strategy with AI in 2025.pdf
TrustArc Webinar - Click, Consent, Trust: Winning the Privacy Game
observCloud-Native Containerability and monitoring.pptx

What Meta Robots Tags Are for (Public)

  • 1. What Meta Robots Tags are for?
  • 3. It is a tag that tells search engines what to follow and what not to follow. META ROBOTS tag
  • 4. It is a tag that tells search engines what to follow and what not to follow. It is a piece of code in the <head> section of your webpage. META ROBOTS tag
  • 5. It is a tag that tells search engines what to follow and what not to follow. It is a piece of code in the <head> section of your webpage. It’s a simple code that gives you the power to decide what pages you want to hide from search engine crawlers and what pages you want them to index and look at. META ROBOTS tag
  • 6. Another function of the meta robots tag is that it tells search engine crawlers what links to follow and what links to stop with.
  • 7. When you have a lot of links going out of your website you should know that you lose some Google juice.
  • 8. When you have a lot of links going out of your website you should know that you lose some Google juice. And as a result, your PageRank would lower down.
  • 9. So what you want to do is to keep that juice to yourself with some of the links - and you tell the search engine crawlers not to follow the links going out of your site because in doing so, they will also take some of your Google juice with them.
  • 10. If you don’t have a meta robots tag though, don’t panic.
  • 11. By default, the search engine crawlers WILL index your site and follow your links.
  • 12. Let me make it clear that search engine crawlers following your links is not bad at all.
  • 13. Let me make it clear that search engine crawlers following your links is not bad at all. Losing some of your juice won’t affect your site much in exchange for getting the attention of other websites you’re linking out to.
  • 14. Basically the meta robots tag can be cracked down to four main functions for the search engine crawlers:
  • 15. We’ll take you through those four main functions
  • 16. We’ll take you through those four main functions
  • 17. We’ll take you through those four main functions
  • 18. We’ll take you through those four main functions
  • 19. We’ll take you through those four main functions