Vable's hints and tips for getting your content seen
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The document discusses strategies for legal business development in 2020, emphasizing the importance of virtual interactions and effective online presence. Key points include the necessity of a well-designed website, offering various forms of communication like newsletters and consultations, and utilizing technology to enhance visibility. Vable assists law firms by providing curated legal updates through a simplified setup.
Vable's hints and tips for getting your content seen
- 1. Aggregate • Curate • Deliver
- 2. Vable’s hints and tips for getting your content seen Clare Brown - Topic Specialist (Law)
- 3. Items for discussion ● Current state of business development play ● Ways of building relationships in 2020 ● Hints and Tips to ensure your content is picked up ● Some final thoughts about content ● How Vable helps law firms ● Questions from the floor
- 4. Business development challenges in 2020 ❌ Face-to-face meet ups ❌ Breakfast round-tables ❌ Working lunches ❌ Award dinners ❌ Conference coffee/tea! 77% of lawyers say the number one challenge to the firm’s bottom line is difficulty in developing business. (Thomson Reuters Acritas 2020)
- 5. Ways of building relationships in 2020- Bringing people together virtually is key to business development in 2020 (and beyond)... ● Regular 1-to-1 calls with clients ● Webinars for small groups ● Curated email newsletters on hot topics ● Client-lawyer collaborations ● International legal networks
- 6. But what about making contact with potential clients? “the majority of legal consumers start their hiring research using either a search engine (36%) or a recommendation from a friend or family (26%). For most, this then takes them to online review/directory sites (29%) or to the actual firm website (19%)” (Martindale Arvo, 2020)
- 7. What do people want from your website? Your website is essential. It is a means of communicating with an unlimited number of people - many of whom are looking for your help. Problem Solution ❓ They need help now • Offer a free consultation or install a chatbot ❓ They are researching an issue • Provide a library of resources with FAQs ❓ They are researching a firm • Create case studies and success stories ❓ They want regular information • Offer newsletters, emails, RSS feeds Make it easy for people to contact you. Make your calls-to-action eye catching; be clear, be available, be accessible!
- 8. How does our technology work? Extract • Expand • Enhance
- 9. What makes your website trackable? ● Arrangement ○ Updating list of content! ○ Easy to navigate and find desired content ○ Ordered and dated ○ Keywords, full text, categorisation ● Options ○ Location, location, location! ○ Format ● Permission ○ Are you a robot? ○ Security software
- 10. Positives ● Clarity ● Simplicity ● Separation ● Visibility Negatives ● Inconsistency in article presentation ● RSS feed only available for some content
- 13. ● Java and scripting ● Timeliness ● Search links Additional tips for the tech pros in your firm
- 14. Focus on creating the BEST content SEO YMLY EAT Algorithms Search Rankings YMLY CTR
- 16. How Vable helps law firms
- 17. How Lex Mundi/Vable helps law firms? The COVID-19 Member firm legal updates is a very simple set up. 1. One filter 2. One set of sources 3. One feed See at a glance who is publishing what, where, and when!
- 18. Any questions❓