What You Do For Your Business Online Matters - Part 2
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The document emphasizes the importance of online presence, noting that 94% of website traffic comes from search engines, predominantly Google. It discusses marketing strategies such as content creation, email marketing, and effective website setup to enhance visibility and engagement. Key metrics like website traffic and user interaction are highlighted as essential benchmarks for measuring online success.
What You Do For Your Business Online Matters - Part 2
- 1. What You Do for Your Business Online Matters Search Engines drive 94% of all website traffic. 94% of that search engine traffic is Google. 90% of searchers haven’t made up their mind about a brand when they start their search. 50% of people are more likely to click on a brand name if that brand name shows up more than once in a search result.
- 2. The Social Media Machine Grow Your Business with Online Marketing
- 3. What Google Cares About Proximity to the Searcher Prominence of the Website/Brand in the Results Relevancy of the Result to the Inquiry
- 4. Establish Your Business as the Most Relevant and Obvious Choice Online.
- 5. Your Benchmarks Website Traffic from Referral Sites Return Visits to the Site Length of Time Spent on the Website Website Traffic from Organic Search
- 6. 90% of website visitors are only there to do research.
- 8. Website Traffic From Return Visitors • Email Marketing • Retargeting • … Social Media, Again!
- 9. Email Marketing • Promotions and Discounts • Low risk offers “Download this for free or cheap” • Educational pieces • Newsletters/Community Engagement emails
- 10. The Biggest Myth About Email Marketing People Hate Email. Therefore, People Will Hate My Business if I send an Email. I Will Be Annoying.
- 11. Be Consistent!
- 12. Retargeting
- 13. … Social Media, Again! Be Consistent!
- 14. Your Benchmarks Website Traffic from Referral Sites Return Visits to the Site Length of Time Spent on the Website Website Traffic from Organic Search
- 15. Hub and Spoke The Website Facebook Twitter Email Traditional Marketing Events Review Sites Other Websites and Blogs News and Press Releases
- 16. The Marketing Loop Reviews Website Service & Products Branding Feedback
- 18. Increasing Time on the Website • Branding and Design • Content • Good Technical Set-Up
- 19. Before
- 20. After
- 21. Before
- 22. After
- 23. Before
- 24. After
- 25. Before
- 26. After
- 27. Human Attention Span: 8 Seconds Goldfish Attention Span: 9 Seconds Make a Brand Impression: 10 Seconds
- 28. Good Content • What makes your business special? • What are the top 3-5 things you want people to know about your business right away? • What information is important in making a decision? • Is it pricing? • Is it location? • Is it more education on how it all works? • Is it a complete list of services? • What kind of content do your competitors have? Not the bad ones, the ones you’re aspiring to?
- 29. Writing Content? • Strive for 500 words at least • Title your pages using keywords that you think people are using • Repeat the keyword phase in the first paragraph • Use tables and bullets to make complicated content easier to read • Use sub-headers to make your content more readable (use other keywords here if you can) • Include a call to action in your content
- 30. Good Technical Set-Up üMobile Responsive üSite Speed üTechnical SEO Issues Solved
- 32. Desktop Mobile
- 33. Desktop Mobile
- 34. Human Attention Span: 8 Seconds Goldfish Attention Span: 9 Seconds Make a Brand Impression: 10 Seconds
- 35. Site Load Time Before You Lose 32% of Your Clickers: 7 seconds.
- 36. People Leave a Site: 7 Seconds Human Attention Span: 8 Seconds Goldfish Attention Span: 9 Seconds Make a Brand Impression: 10 Seconds
- 38. Establish Your Business as the Most Relevant and Obvious Choice Online.
- 39. Your Benchmarks Website Traffic from Referral Sites Return Visits to the Site Length of Time Spent on the Website Website Traffic from Organic Search
- 40. The Reward Increase in Sales!
- 41. “The cost of being wrong is less than the cost of doing nothing.” - Seth Godin
- 42. Stay In-Touch Twitter: @Jessica_Markets Hot Dog Marketing: • Twitter: @hotdogmarketing • fb.com/hotdogmarketing • HotDogMarketing.net