Website Strategies For Sm Bs Slideshare
Download as PPT, PDF0 likes312 views
The document discusses website strategies for small and medium-sized businesses (SMBs) in 2012 and beyond. It outlines the importance of websites for SMBs to level the playing field and raise visibility. It then discusses strategies SMBs can take to improve search engine rankings and online presence, including ramping up search engine optimization efforts, paying for search engine marketing, utilizing local search options, and integrating social media while preparing for mobile access.
Website Strategies For Sm Bs Slideshare
- 1. Website strategies for SMBs, 2012 and beyond Presented by John Tully, dsm-llc and Todd Harrell TeamLogic IT
- 2. Websites have replaced “traditional” means for promoting company and products Significant for SMBs because: Levels the playing field Raises visibility / Removes risk of invisibility Accommodates Gen Y / Millennials
- 6. 600,000,000 20% = 600,000,000
- 7. Appearing on the first result page has become “important”
- 11. Appearing on the first result page has become “ critical ”!
- 12. What can be done to improve rankings and presence? Ramp up SEO efforts Consider SEM/PPC Utilize Local Search options Integrate Social Media Prepare for Mobile Web
- 13. SEO (Search Engine Optimization) Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. Source: Wikipedia
- 14. SEO On Page Off Page
- 15. SEO – On Page, #1 Follow the “rules”
- 16. SEO – On Page, #2 Develop relevant content
- 17. SEO – On Page, #3 Start & Maintain a Blog
- 18. SEO – On Page, #4 Think about Microdata
- 19. SEO – Off Page, #1 Develop relevant inbound links
- 21. SEM (Search Engine Marketing) Search engine marketing, is a form of Internet marketing that seeks to promote websites by increasing their visibility in SERPs through the use of paid placement, contextual advertising, and paid inclusion . Source: Wikipedia
- 22. SEM – #1 PPC advertising
- 23. SEM – #2 Banner ads
- 24. Local Search Google and other search engines recognize the level of local search and will assist SMBs to achieve higher rankings for local solutions.
- 27. Social Media Think of where your clients congregate and make it easy for them to share your stuff
- 28. Social Media – #1 B2C?
- 29. Social Media – #2 B2B?
- 30. Social Media – #3 Both / Either
- 31. Social Media – #4 TBD
- 32. Social Media – #5 Niche / Industry Specific
- 33. Are You Winning the Zero Moment of Truth?
- 34. “ Mobility” is Dramatically Impacting Buying Decisions Local Mobile Search Surpasses Desktop Search
- 35. The Rulebook Is Changing 70% 2 Review Prior to Purchase 79% 3 Smartphone Utilization 54.3 M Smart Phones Activated 1Q10 2. “The New Info Shopper,” Penn, Schoen & Berland Associates, 2009 3. Google/Ipsos OTX MediaCT, “The Mobile Movement Study,” April 2011, N=5,000
- 36. You Must Be In The Game
- 37. Leveraging the Zero Moment of Truth Works Seamlessly on your Smart Phone ’s web browser Separate but Connected Scaled down version of the full site to allow for easier loading, navigation Easy and Quick Cators to the needs of the mobile phone user The Emergence of the Mobile Web
- 38. Optimizing the Experience Conversations build relationships Visibility
- 39. Optimizing the Experience Media Rich Visibility Conversations build relationships
- 40. Optimizing the Experience Interactive Media Rich Visibility Conversations build relationships
- 41. Optimizing the Experience Call To Action Interactive Media Rich Visibility Conversations build relationships
- 42. Optimizing the Experience Call To Action Interactive Media Rich Linked to Social Media Visibility Conversations build relationships
- 43. You Must Be In The Game
- 44. Takeaways Environment is rapidly changing Strategies DO exist for SMBs to raise their profile Those strategies needn’t be expensive but are likely to be time consuming Tempus Fugit – don’t put these strategies off too long!