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9 CONVERSATIONS9 CONVERSATIONS
A WEBINAR ONA WEBINAR ON
DESIGNINGDESIGNING
CONVERSATIONS FORCONVERSATIONS FOR
CHANGECHANGE
+
ABOUT ME!ABOUT ME!
+
Physicist  Industrial Designer
Industrial Designer  Uxer
U  F ilit tUxer  Facilitator
Facilitator  Design Thinking Trainer
Trainer  Podcaster
Podcaster  Soon to be Author
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Podcaster  Soon to be Author
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+
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Learn more @ bit.ly/9conversationsbook
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@ y
WHY DO CONVERSATIONSWHY DO CONVERSATIONS
MATTER?MATTER?
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WHICH CONVERSATIONSWHICH CONVERSATIONS
MATTER?MATTER?
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WHAT IS A CONVERSATION?WHAT IS A CONVERSATION?
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WHY DO CONVERSATIONSWHY DO CONVERSATIONS
NEED TO BE DESIGNED?NEED TO BE DESIGNED?
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I h th t ll dI hope that all sounds
awesome…awesome…
anyplace else you’d rather be?
+
SSo..
WHY DO CONVERSATIONS
MATTER?MATTER?
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O li b iltOur lives are built one
conversation at a time!conversation at a time!
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O li d fi d b thOur lives are defined by the
conversations we can andconversations we can and
can’t have.
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TEACHING INNOVATIONTEACHING INNOVATION
WITHOUT CHANGING THEWITHOUT CHANGING THE
RULES OF INNOVATION
LEADS TO … FRUSTRATION.
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C ti bConversations can be:
Awesome, Productive, Sloppy,
Chaotic, Contentious, Warm,
Cold Confusing ForwardCold, Confusing, Forward-
moving, Stuck or…g,
C ti Cl d Fl id!Creative, Clear and Fluid!
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WHAT CONVERSATIONS NEEDWHAT CONVERSATIONS NEED
TO BE DESIGNED?TO BE DESIGNED?
Off sites
Stand ups
Check ins
One on ones
Family meetings
Coaching callsCoaching calls
All hands
Brainstorms
WorkshopsWorkshops
Retreats
Culture
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WHAT CONVERSATIONS AM IWHAT CONVERSATIONS AM I
ALLOWED TO DESIGN?ALLOWED TO DESIGN?
WHICH AM I NOT ALLOWED
TO TOUCH?TO TOUCH?
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Conversation design sounds a
bit t ti i ’t it j tbit pretentious… isn’t it just
“facilitation”?facilitation ?
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I SEE CONVERSATIONSI SEE CONVERSATIONS…
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OVERDESIGNINGOVERDESIGNING….
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SHIFT THE INTERFACESHIFT THE INTERFACE
+ Photo by Daria Nepriakhina on Unspla
SHIFT THE INTERFACESHIFT THE INTERFACE
TO SHIFT THE CONVERSATIONTO SHIFT THE CONVERSATION
+ Photo by Margarida CSilva on Unsplas
DURABILITY OPENNESSDURABILITY
AND
OPENNESS
ANDAND
FLEXIBLITY
AND
ENERGY
+ Photo by Margarida CSilva on Unsplas
INTERFACE AND SPACE MATTERINTERFACE AND SPACE MATTER
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THREE TABLES TWO SPACESTHREE TABLES TWO SPACES
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SAGE ON THE STAGE!?SAGE ON THE STAGE!?
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WHAT CHANGED?WHAT CHANGED?
WHICH SPACE IS “RIGHT”?WHICH SPACE IS RIGHT ?
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WHAT ARE THE
LEVERS OF DESIGN
AVAILABLE TO US?
(more on that later)( )
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IS THERE AN OPERATINGIS THERE AN OPERATING
SYSTEM FORSYSTEM FOR
CONVERSATIONS?
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O O O )OBVIOUSLY I THINK SO! ;-)
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WHY CONVERSATIONS MATTERWHY CONVERSATIONS MATTER
 THE STRUCTURE OF CONVERSATIONS THE STRUCTURE OF CONVERSATIONS
 9 CONVERSATIONS 9 CONVERSATIONS
 DEMO ON MURAL DEMO ON MURAL
 THREE MODES OF CREATIVE THREE MODES OF CREATIVE
CONVERSATIONS
 CONVERSATION OS CANVAS
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WHAT IS A CONVERSATION?WHAT IS A CONVERSATION?
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WHAT IS A CONVERSATION?WHAT IS A CONVERSATION?
AN INVITATION
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INVITATION INTERFACEINVITATION + INTERFACE
AN INVITATION THROUGH AN INTERFACE
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BUILDING A THREADBUILDING A THREAD…
AN INVITATION THROUGH AN INTERFACE
STARTS A THREAD…STARTS A THREAD
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TAKING TURNSTAKING TURNS…
TAKING TURNS…
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FINDING A CADENCEFINDING A CADENCE
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ONE ON ONEONE ON ONE
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SHARING INTERNAL THOUGHTSSHARING INTERNAL THOUGHTS
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BUILDING AGREEMENTSBUILDING AGREEMENTS
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DESIGNER TO CUSTOMERDESIGNER TO CUSTOMER
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LEADER TO TEAMLEADER TO TEAM
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WHY CONVERSATIONS MATTERWHY CONVERSATIONS MATTER
THE STRUCTURE OF CONVERSATIONSTHE STRUCTURE OF CONVERSATIONS
 9 CONVERSATIONS 9 CONVERSATIONS
 DEMO ON MURAL DEMO ON MURAL
 THREE MODES OF CREATIVE THREE MODES OF CREATIVE
CONVERSATIONS
 CONVERSATION OS CANVAS
+
WHY 9 CONVERSATIONS?!WHY 9 CONVERSATIONS?!
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BIG AND SMALLBIG AND SMALL
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INTERNAL AND EXTERNALINTERNAL AND EXTERNAL
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4 CORE CONVERSATIONS4 CORE CONVERSATIONS
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4 CORE CONVERSATIONS4 CORE CONVERSATIONS
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4 CORE CONVERSATIONS4 CORE CONVERSATIONS
+
4 CORE CONVERSATIONS4 CORE CONVERSATIONS
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4 CORE CONVERSATIONS4 CORE CONVERSATIONS
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4 CORE CONVERSATIONS4 CORE CONVERSATIONS
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4 CORE CONVERSATIONS4 CORE CONVERSATIONS
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WHAT’S MISSING IN MY MAP?WHAT’S MISSING IN MY MAP?
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WHAT’S MISSING IN MY MAP?WHAT’S MISSING IN MY MAP?
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4 CONNECTING CONVERSATIONS4 CONNECTING CONVERSATIONS
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FACILITATIONFACILITATION
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PRODUCT DESIGNPRODUCT DESIGN
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COACHINGCOACHING
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REFLECTIONREFLECTION
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MY FOCUSMY FOCUS…
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MY BLIND SPOTSMY BLIND SPOTS…
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WHAT HOLDS THE WHOLE?
+
WHAT HOLDS THE WHOLE?
+
WHAT HOLDS THE WHOLE?
+
WHY CONVERSATIONS MATTERWHY CONVERSATIONS MATTER
THE STRUCTURE OF CONVERSATIONSTHE STRUCTURE OF CONVERSATIONS
9 CONVERSATIONS9 CONVERSATIONS
 DEMO ON MURAL DEMO ON MURAL
 THREE MODES OF CREATIVE THREE MODES OF CREATIVE
CONVERSATIONS
 CONVERSATION OS CANVAS
+
WHAT’S ON YOUR RADAR?WHAT’S ON YOUR RADAR?
+
+
LET’S SWITCH INTERFACES!LET’S SWITCH INTERFACES!
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LET’S TAKE SOME QUESTIONS?LET’S TAKE SOME QUESTIONS?
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WHY CONVERSATIONS MATTERWHY CONVERSATIONS MATTER
THE STRUCTURE OF CONVERSATIONSTHE STRUCTURE OF CONVERSATIONS
9 CONVERSATIONS9 CONVERSATIONS
DEMO ON MURALDEMO ON MURAL
 THREE MODES OF CREATIVE THREE MODES OF CREATIVE
CONVERSATIONS
 CONVERSATION OS CANVAS
+
CINTERFACES MATTER
+
+
NARROW PIPES AND FAT PIPESNARROW PIPES AND FAT PIPES
+
Key and Peele Text Message Confusion
htt // t b / t h? l XS7
+
https://www.youtube.com/watch?v=naleynXS7yo
OLET’S TALK ABOUT THREADS…
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NARRATIVE!NARRATIVE!
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http://theconversationfactory.com/think-alone-think-together/
+
+
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A MESSY CREATIVE PROCESSA MESSY CREATIVE PROCESS…
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WITH “PHASES” TO GUIDE USWITH “PHASES” TO GUIDE US
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“THE” CREATIVE PROCESS“THE” CREATIVE PROCESS…
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DO NOT QUENCH YOUR INSPIRATIONDO NOT QUENCH YOUR INSPIRATION
AND YOUR IMAGINATION;
DO NOT BECOME THE SLAVE OF YOUR
MODEL.
Vincent Van Goghg
+
THE CREATIVE PROCESSTHE CREATIVE PROCESS:
With thanks to Dave Grey/Gamestorming
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O f CTHE 3 MODES of CREATIVE
CONVERSATIONSCONVERSATIONS
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C O OUSE THE SPACE TO SUPPORT
THE NARRATIVE THREADTHE NARRATIVE THREAD
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CREATIVE CONVERSATIONSCREATIVE CONVERSATIONS…
Build shared Thread…Powerful Invitation to a
shared space
Align on clear set of Goals!
shared space…
EXPLOREOPEN CLOSE
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3 ACT PLAY3 ACT PLAY
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3 ACT JOURNEY MAP3 ACT JOURNEY MAP
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SO…
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CONVERSATIONS ARECONVERSATIONS ARE
EXPERIENCES THATEXPERIENCES THAT
CAN BE DESIGNEDCAN BE DESIGNED
LIKE ANY OTHERLIKE ANY OTHER
EXPERIENCEEXPERIENCE.
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CONVERSATIONS MATTERCONVERSATIONS MATTER
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AND HAVE STRUCTUREAND HAVE STRUCTURE
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O GTHEY HAVE LEVERS OF DESIGN
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USE NARRATIVE THREADS…
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O f CUSE THE 3 MODES of CREATIVE
CONVERSATIONSCONVERSATIONS
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O OFOR ANOTHER TIME….
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https://www.youtube.com/watch?v=mh1tyKYECjY
OC O CO OFOCUS ON THE CONVERSATIONS
THAT MATTERTHAT MATTER
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THANKS FOR BEING HERE!
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SUPPORT THE BOOK!
+
Learn more @ bit.ly/9conversationsbook
+
@ y
STAY IN TOUCH:
DANIEL@TheConversationFactory.com@ y
www.TheConversationFactory.com
+

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