Future of public broadcasting and a university
Download as PPTX, PDF1 like266 views
The document discusses Michigan State University's (MSU) considerations regarding participation in the FCC incentive auction for over-the-air broadcast spectrum, highlighting the potential financial benefits and implications for public broadcasting. It emphasizes the importance of innovating broadcasting standards and adapting to new technologies like ATSC 3.0, while also addressing issues of access, localism, and diversity in content delivery. Additionally, MSU aims to establish a broadcasting futures lab to research and develop next-generation broadcasting solutions for various community needs.
![4 January 2016 Forum at MSU
Question: Should MSU participate in the FCC Incentive Auction
of its Over-the-Air Broadcast Spectrum?
Why? The Incentive was Financial
• Potentially Over $206M (ultimately less), but once in lifetime offer!
• Can Deliver Content Online via the Internet
Why Not? [Over 300 people packed the CAS Auditorium]
• End of OTA Public Television in Lansing (Selling Lakefront) & CPB Funding
• Exacerbate Divides in Access to Broadcasting & the Internet
• Not Realize the Potential for Broadcast Innovations in the Use of Spectrum
• Help MSU Invent the Future of Public Broadcasting: Research & Teaching](https://image.slidesharecdn.com/futureofpublicbroadcasting-180620190750/85/Future-of-public-broadcasting-and-a-university-2-320.jpg)
Future of public broadcasting and a university
- 1. MSU and the Future of Public Broadcasting William H. Dutton Quello Professor of Media and Information Policy Quello Center, Michigan State University Blog http://quello.msu.edu Twitter @QuelloCenter June 20, 2018
- 2. 4 January 2016 Forum at MSU Question: Should MSU participate in the FCC Incentive Auction of its Over-the-Air Broadcast Spectrum? Why? The Incentive was Financial • Potentially Over $206M (ultimately less), but once in lifetime offer! • Can Deliver Content Online via the Internet Why Not? [Over 300 people packed the CAS Auditorium] • End of OTA Public Television in Lansing (Selling Lakefront) & CPB Funding • Exacerbate Divides in Access to Broadcasting & the Internet • Not Realize the Potential for Broadcast Innovations in the Use of Spectrum • Help MSU Invent the Future of Public Broadcasting: Research & Teaching
- 3. FCC Broadcast Incentive Auction Commenced March 2016 Bidding Closed March 2017 Close of Auction April 13, 2017 Transition to New Channel Assignments 39-months
- 4. MSU and WKAR and ATSC 3.0 FCC Broadcast Spectrum Auction MSU potential auction of WKAR TV ($206M) MSU keeps WKAR, partners with Detroit Public Broadcasting for Children’s Programming Today’s Announcement of FCC Approval of ATSC 3.0 Experimental License for MSU
- 5. Future of Public Broadcasting Standards • ATSC 1.0/3.0 • Devices Applications • Broadcasting • Hybrid Internet • Multiple Contexts Viewers Users Behavior • Adoption • Patterns of Use • Reinvention Policy and Regulation • Localism • Diversity • Privacy & Security
- 6. The MSU Broadcasting Futures Lab Technical Experiments • Reception in Rural Areas & Distressed Areas of Lansing • Approaches to Two Way Interactive Digital Content, Targeted Content Testbed for New Applications and Services • Alerts and Information (health, medical, emergency, public service announcements) • New Services, such as targeted content, personalization Understanding User Behavior • Adoption, Transition? • Patterns of Use and Impact (households, schools, cars, mobile, communities) Issues of Policy and Regulation • Privacy • Localism, Diversity
- 7. MSU Research Center to Shape Next Generation Broadcasting Center in CAS Faculty Across MSU Universities, Business & Industry, Gov’t
- 8. Historical Parallel 1974: NSF Interactive Cable Television Projects, including MSU’s involving cable in Rockford, Illinois, and later joining with U-M 2018: MSU’s Next Generation Broadcasting Lab in Lansing?