Stats for why Extension should use social media

Editor's Notes

• #4: 1 in 7 people who watch the Super Bowl and the Olympics opening ceremony surfed the web at the same time. (The Nielsen Company)http://www.nytimes.com/2010/02/24/business/media/24cooler.html?ref=technology
• #7: According to Extension Brand Value Research, 27% of US have heard of Cooperative Extension.*Andy Kleinschidmt  *I have been running my blog for a year and had my all time  traffic day yesterday because of this post I created- http://ff.im/-8ZuqSThis post has very little to do with my program BUT it does several things, most importantly is keeping Ohio State Univ Extension relevant and *part of the conversation*. The post was discussed on Twitter and Facebook by several ag media reps.flickr.com/photos/liewcf/3547134847/  Ask the question: What is your biggest reason for not adopting social media for professional use? 
• #8: According to Extension Brand Value Research, 27% of US have heard of Cooperative Extension.*Andy Kleinschidmt  *I have been running my blog for a year and had my all time  traffic day yesterday because of this post I created- http://ff.im/-8ZuqSThis post has very little to do with my program BUT it does several things, most importantly is keeping Ohio State Univ Extension relevant and *part of the conversation*. The post was discussed on Twitter and Facebook by several ag media reps.flickr.com/photos/liewcf/3547134847/  Ask the question: What is your biggest reason for not adopting social media for professional use? 
• #13: stics Retrieved 10/1/2009
• #14: blog.facebook.com/blog.php?post=72353897130facebook.com/press/info.php?statistics Retrieved 10/1/2009Fastest growing demographic is those 35 years old and older.facebook.com/press/info.php?statistics Retrieved 10/1/2009Almost half (48%) of adults have either a MySpace or Facebook page with 16% of adults updating their page at least once a day. Each month:2+ billion photos uploaded to the site.14+ million videos uploaded.8+ billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared.facebook.com/press/info.php?statistics Retrieved 10/1/2009
• #15: weblogs.hitwise.com/heather-dougherty/2010/03/facebook_reaches_top_ranking_i.html
• #16: blog.facebook.com/blog.php?post=72353897130
• #17: blog.facebook.com/blog.php?post=72353897130
• #18: blog.facebook.com/blog.php?post=72353897130
• #19: http://www.youtube.com/t/fact_sheet
• #20: thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/49 Amazing Social Media, Web 2.0 And Internet Stats
• #21: emarketer.com/Article.aspx?R=1007271In 2010, eMarketer expects 15.5% of all US adult Web users to use the microblogging service via any platform. In April, eMarketer estimated that there would be just 12.1 million US adult Twitter users this year. The upward revision is due to growth in Q2 2009 even stronger than the huge gains seen by Twitter in Q1. More than one-half of all Twitter users (53%) are women, and the majority are young. Among users who disclose their age, 66% are under 25, and another 15% are ages 25 to 29. Most Twitter users are quiet: 85.37% tweet less than once per day. Only about 1.1% of users update their timeline an average of more than 10 times daily. This means a small group of users dominate the Twitter timeline—75% of all Twitter activity comes from just 5% of users. Not surprisingly, the more followers a user has, the more that person tweets. Sysomos reported that the average number of daily updates rises from three to six among users with more than 1,000 followers. But relatively few users are that popular. In fact, almost 94% of Twitter users have fewer than 100 followers. Just 0.68% reach the thousand-follower mark. The situation is very similar in the other direction. The vast majority of users (92.4%) follow fewer than 100 other microbloggers. Less than 1% subscribe to the feeds of at least 1,000 others. Among users who identified themselves as marketers, the numbers were significantly higher: 15% follow more than 2,000 people. http://www.emarketer.com/Article.aspx?R=1007250
• #22: http://popacular.com/gigatweet/ Giga Tweetthefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/49 Amazing Social Media, Web 2.0 And Internet Statswww.mashable.comMore than one-half of all Twitter users (53%) are women, and the majority are young. Among users who disclose their age, 66% are under 25, and another 15% are ages 25 to 29. Most Twitter users are quiet: 85.37% tweet less than once per day. Only about 1.1% of users update their timeline an average of more than 10 times daily. This means a small group of users dominate the Twitter timeline—75% of all Twitter activity comes from just 5% of users. Not surprisingly, the more followers a user has, the more that person tweets. Sysomos reported that the average number of daily updates rises from three to six among users with more than 1,000 followers. But relatively few users are that popular. In fact, almost 94% of Twitter users have fewer than 100 followers. Just 0.68% reach the thousand-follower mark. The situation is very similar in the other direction. The vast majority of users (92.4%) follow fewer than 100 other microbloggers. Less than 1% subscribe to the feeds of at least 1,000 others. Among users who identified themselves as marketers, the numbers were significantly higher: 15% follow more than 2,000 people. http://www.emarketer.com/Article.aspx?R=1007250
• #23: ~80% of Twitter users have tweeted fewer than ten times. themetricsystem.rjmetrics.com/2010/01/26/new-data-on-twitters-users-and-engagement/barracudalabs.com/downloads/BarracudaLabs2009AnnualReport-FINAL.pdf(January 2010)More than one-half of all Twitter users (53%) are women, and the majority are young. Among users who disclose their age, 66% are under 25, and another 15% are ages 25 to 29. Most Twitter users are quiet: 85.37% tweet less than once per day. Only about 1.1% of users update their timeline an average of more than 10 times daily. This means a small group of users dominate the Twitter timeline—75% of all Twitter activity comes from just 5% of users. Not surprisingly, the more followers a user has, the more that person tweets. Sysomos reported that the average number of daily updates rises from three to six among users with more than 1,000 followers. But relatively few users are that popular. In fact, almost 94% of Twitter users have fewer than 100 followers. Just 0.68% reach the thousand-follower mark. The situation is very similar in the other direction. The vast majority of users (92.4%) follow fewer than 100 other microbloggers. Less than 1% subscribe to the feeds of at least 1,000 others. Among users who identified themselves as marketers, the numbers were significantly higher: 15% follow more than 2,000 people. http://www.emarketer.com/Article.aspx?R=1007250
• #24: ~80% of Twitter users have tweeted fewer than ten times. (January 2010)
• #25: http://themetricsystem.rjmetrics.com/2010/01/26/new-data-on-twitters-users-and-engagement/
• #27: http://press.linkedin.com/about
• #28: thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/49 Amazing Social Media, Web 2.0 And Internet Statsthefuturebuzz.com/2009/07/10/future-marketing-trends/Future Marketing Trends – By The Numbers
• #30: eXtensionhttp://about.extension.org/why-extension/