Intro Social Media for Cooperative Extension Directors
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The document discusses the importance of social media in cooperative extension, emphasizing the shift from traditional media to Web 2.0 technologies which enhance relationships, engagement, and collaboration. It outlines an adoption curve from initial discovery to pervasive use, highlighting the need for extension directors to leverage social media tools for better outreach and customer interaction. It also provides various resources and statistics on social media usage and best practices for successful implementation.
Intro Social Media for Cooperative Extension Directors
- 1. Introduction to Using Social Media in Cooperative Extensionfor Southern Region Extension DirectorsAnne Mims Adrianblog.anneadrian.comaadrian@auburn.eduAugust 26, 2009
- 2. “Today, if you're not staying current with Web 2.0 technologies' impact on business, then you're just not staying current. Period.”Sarah Perez of ReadWriteWebflickr.com/photos/rambleon/2384382498/in/set-72157604099911780/
- 3. Adoption Curve & PhasesInitial Discovery (2006-2007)Hype & Experimentation (2008-2009)Failure & Disappointment (2010)Triumph of Determination (2011-2013)Pervasive Adoption (2014-2015)http://www.socialnetworkroadmap.com/index/wp-content/uploads/2009/04/web2_adopt_curve2.png
- 4. What is the point?http://www.flickr.com/photos/skipnclick/2945026921/
- 5. Forget some concepts (i.e., best practices) behind traditional media, education, and marketing.flickr.com/photos/yourdon/2715599454/
- 6. flickr.com/photos/28027797@N07/2613148011/Social media is social which means relationships, engagement, connectedness, and collaboration.
- 7. Social media provides flexibility, efficiency, scalability, and opportunities for innovation.flickr.com/photos/yourdon/2675323741///
- 8. Go where the people areflickr.com/photos/mcgarry/111003432/
- 10. Connect & build relationships
- 11. Define your goals blog.k1v1n.com/2008/10/defining-freerange-enterprise.htmlflickr.com/photos/tomoski/2688883653/
- 12. Google Alerts What is being said on the webgoogle.com/alerts
- 13. Know what people are saying search.twitter.com/Twitter Searches
- 14. Try Explore LearnParticipate by DOINGflickr.com/photos/aafromaa/3027002824/in/set-72157608631840641/
- 15. Where to begin? Pick 1, 2, or 3.
- 16. Suggestions for Extension Directors Pick 1, 2, or 3.
- 17. Other considerationsDo you offer ways for people to keep up with information about products and services?Do you have ways for customers to comment?Is your web information mobile accessible?Look for other groups, forums, social networks that are being used by your customers.
- 18. Sharing
- 24. What is the point?http://www.flickr.com/photos/skipnclick/2945026921/
- 25. Choose the right tool.flickr.com/photos/geishaboy500/100043823/
- 26. Wikipedia75,000- active contributors 13 million– number of articles contributors have worked onthefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ 49 Amazing Social Media, Web 2.0 And Internet Stats& thefuturebuzz.com/2009/07/10/future-marketing-trends/Future Marketing Trends – By The Numbers
- 27. Wikipedia~57 million 2008monthly visitors~65 million 2009 monthly visitors thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ 49 Amazing Social Media, Web 2.0 And Internet Stats& thefuturebuzz.com/2009/07/10/future-marketing-trends/Future Marketing Trends – By The Numbers
- 28. YouTube70 million– videos (March 2008)95.4 million – videos (May 2009)thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/49 Amazing Social Media, Web 2.0 And Internet Stats& thefuturebuzz.com/2009/07/10/future-marketing-trends/Future Marketing Trends – By The Numbers
- 29. Blogosphere346 million– people read blogs (comScore March 2008)900,000 - average number of blog posts in a 24 hour period77% - active Internet users read blogsthefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/49 Amazing Social Media, Web 2.0 And Internet Stats
- 30. 1 trillion- unique URLs in Google’s indexthefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/49 Amazing Social Media, Web 2.0 And Internet Stats
- 32. FacebookFacebook is the largest social networking site, passing MySpace in 2008www.mashable.com
- 33. FacebookWomen older than 55 make up the fastest-growing age group on Facebookcnn.com/2009/TECH/04/13/social.network.older/
- 34. Twitter stats3 million- Tweets/day (March 2008)Tuesday – most popular dayWednesday – close 2nd popular day techcrunch.com/2008/04/29/end-of-speculation-the-real-twitter-usage-numbers/sysomos.com/insidetwitter/Inside Twitter An In-Depth Look Inside the Twitter World
- 35. Twitter stats2.62 billion- number of Tweets as July 14, 2009 Twitter is the fastest growing (752% increase in 2008!)http://popacular.com/gigatweet/www.mashable.com
- 36. Google me Anne Adrianblog.anneadrian.comaadrian@auburn.eduTwitter: aafromaadelicious: aafromaaAIM: aafromaaSlideshare: aafromaaFlickr: aafromaaYouTube: aafromaa
- 37. ResourcesSocial Media Marketing Guide. How To Use Twitter, Facebook, YouTube And MySpace To Grow Your Internet Marketing Businesssmall-business-articles.com/social-media-marketing-guide-how-to-use-twitter-facebook-youtube-and-myspace-to-grow-your-internet-marketing-business/Ohio Farm Bureau Social Media Guide ofbf.org/uploads/social-media-guide.pdf10 Privacy Settings Every Facebook User Should Knowhttp://www.allfacebook.com/2009/02/facebook-privacy/
- 38. ResourcesHow to Use Twitter for Business flyte.biz/resources/newsletters/08/06-twitter-for-business.phpTwitter Guide: How to, Tips, and Instructions mashable.com/guidebook/twitter/Deciding who to follow in Twitter (and Friendfeed) and who to friend in Facebookblog.anneadrian.com/2009/07/decide-who-to-follow-in-twitter-and.html
- 39. ResourcesRSS in Plain English, a video introduction to using news readers from Common Craft commoncraft.com/rss_plain_englishUse a newsreaderblog.anneadrian.com/2007/05/how-to-use-news-reader.html
- 40. ResourcesClay Shirky "It's not information overload. It's filter failure" at Web 2.0 Expo NY web2expo.blip.tv/file/1277460/Not information overload--filter failure blog.anneadrian.com/2008/10/not-information-overload-filter-failure.htmlMisconception about web technologies blog.anneadrian.com/2009/06/misconception-about-web-technologies_26.html
- 41. ResourcesEngaging Communities on their on Turf: Secrets of Social networkers hconnect.extension.iastate.edu/p79426457/Feeding FrenzyeXtension 30-Minute recording by Beth Raney, connect.extension.iastate.edu/p51525211/Beginner’s Guide to Social Media in Extensioncollaborate.extension.org/wiki/Beginners_Guide_to_Social_Media_in_Extension
- 42. ResourcesPoscente, Vince. The Age of Speed.Aral, Sinan and Van Alstyne, Marshall W., "Network Structure & Information Advantage: Structural Determinants of Access to Novel Information and Their Performance Implications" (January 18, 2007). Available at SSRN: ssrn.com/abstract=958158Hampton, K. (2002). Place-based and IT mediated “community.” Planning Theory and Practice, 3(2), 228-23.Hampton, K. & Wellman, B. (2003). Neighboring in Netville: How the Internet supports community and social capital in a wired suburb. City and Community, 2(4), 277-311. Ellison, N. B. Steinfield, C., and Lampe, C. (2007). The benefits of Facebook “friends”: Social capital and college students’ use of online social network sites. Journal of Computer Mediation Communication, 12(4), Article 1.
- 43. Introduction to Using Social Media in Cooperative ExtensionAugust 26, 2009Anne Mims Adrian, PhDAlabama Cooperative Extension System at Auburn Universityaadrian@auburn.edublog.anneadrian.comThis work is licensed under the Creative Commons Attribution-Noncommercial 3.0 United States License. To view a copy of this license, visit creativecommons.org/licenses/by-nc/3.0/us/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
Editor's Notes
- #2: Introduction to Using Social Media in Small Business Anne Mims Adrian blog.anneadrian.com aadrian@auburn.edu April 14, 2009 This work is licensed under the Creative Commons Attribution-Noncommercial 3.0 United States License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc/3.0/us/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
- #3: You realize that there is a plethora of information available, some that is accurate and some that may not be accurate, but nevertheless you want to keep up.You are true professional, and you don’t want to get caught now knowing your industry, your area of expertise.http://www.flickr.com/photos/rambleon/2384382498/in/set-72157604099911780Attribution-Noncommercial-Share Alike 2.0 GenericShare —Remix — Under the following conditions:Attribution. Noncommercial.
- #4: http://globalhumancapital.org/?p=675http://www.socialnetworkroadmap.com/index/wp-content/uploads/2009/04/web2_adopt_curve2.png
- #6: flickr.com/photos/yourdon/2715599454/
- #8: http://www.flickr.com/photos/yourdon/2675323741/
- #9: http://www.flickr.com/photos/mcgarry/111003432/People change locations /tools / communities
- #10: http://www.flickr.com/photos/joyoflife/23724427/ Attribution-Noncommercial-Share Alike 2.0 Generic You are free: to Share —to Remix — Under the following conditions: Attribution. Noncommercial.Share Alike.
- #11: Strategies for managing information and technology growthAdapted from Floyd Davenport’s Keeping Up With Technology by Floyd DavenportNetwork with your friends and colleagues. We can communicate, share information and engage with more people today than ever before. Take advantage of services like Facebook (http://www.facebook.com/) or Twitter (http://twitter.com/) and build relationships with individuals who share your interests. My personal favorite is Twitter for its portability and casual conversation. Don’t underestimate the power of networking. Your network can become the single most important filter for relevant information.Studies are showing that connections, such as social networking, enhance working and social relationships and build social capital, particularly in relationships that already have a physical presence. To name just 3 studies (I can find more) are:Hampton, K. (2002). Place-based and IT mediated “community.” Planning Theory and Practice, 3(2), 228-23 Hampton, K. & Wellman, B. (2003) Neighboring in Netville: How the Internet supports community and social capital in a wired suburb. City and Community, 2(4), 277-311. Ellison, N. B. Steinfield, C, and Lampe, C. (2007). The benefits of Facebook “friends”: Social capital and college students’ use of online social network sites. Journal of Computer Mediation Communication, 12(4), Article 1.
- #12: Freeranging. blog.k1v1n.com/2008/10/defining-freerange-enterprise.htmlflickr.com/photos/tomoski/2688883653
- #15: http://www.flickr.com/photos/aafromaa/3027002824/in/set-72157608631840641/ Strategies for managing information and technology growthAdapted from Floyd Davenport’s Keeping Up With TechnologyParticipate and plan time to explore and learn. Easy to say and hard to do, but work at your own pace and set aside a reasonable amount of time given your individual priorities.
- #27: thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/49 Amazing Social Media, Web 2.0 And Internet Statsthefuturebuzz.com/2009/07/10/future-marketing-trends/Future Marketing Trends – By The Numbers
- #28: thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/49 Amazing Social Media, Web 2.0 And Internet Statsthefuturebuzz.com/2009/07/10/future-marketing-trends/Future Marketing Trends – By The Numbers
- #29: thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/49 Amazing Social Media, Web 2.0 And Internet Stats& thefuturebuzz.com/2009/07/10/future-marketing-trends/Future Marketing Trends – By The Numbers
- #30: thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/49 Amazing Social Media, Web 2.0 And Internet Stats
- #31: thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/49 Amazing Social Media, Web 2.0 And Internet Stats
- #32: blog.facebook.com/blog.php?post=72353897130
- #33: www.mashable.com
- #34: cnn.com/2009/TECH/04/13/social.network.older
- #35: techcrunch.com/2008/04/29/end-of-speculation-the-real-twitter-usage-numbers/http://www.sysomos.com/insidetwitter/Inside Twitter An In-Depth Look Inside the Twitter World
- #36: http://popacular.com/gigatweet/ Giga Tweetthefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/49 Amazing Social Media, Web 2.0 And Internet Statswww.mashable.com
- #37: This work is licensed under the Creative Commons Attribution-Noncommercial 3.0 United States License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc/3.0/us/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.