How to Recruit, Retain, and Engage Students using Social Media
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The document provides an overview of social media's role among 18-29 year-olds, highlighting the usage statistics for platforms like Facebook, Instagram, and LinkedIn. It emphasizes the importance of understanding the different functionalities of social media tools, as well as tips for using them effectively for personal and professional development. Additionally, it discusses the potential benefits for educators in leveraging these platforms to enhance communication and connectivity among students.
How to Recruit, Retain, and Engage Students using Social Media
- 1. Nell Eckersley Literacy Assistance Center http://bit.ly/1MEqzjx
- 2. What is Social Media? 18-29 Years Olds and Social Media Focus on Tools Facebook Instagram LinkedIn 2 This PowerPoint is available here: http://bit.ly/1MEqzjx
- 3. ▪ Social media includes web-based and mobile based technologies which are used to turn communication into interactive dialogue among organizations, communities, and individuals. --Wikipedia 3
- 4. HTTP://WWW.PEWINTERNET.ORG/2013/07/16/PART-II-HOW-MUCH-AND-WHAT-DO-TODAYS-MIDDLE- AND-HIGH-SCHOOL-STUDENTS-WRITE/ SKILLS FOR THE FUTURE (NOW) 4
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- 6. How to Use Hashtags on Every Social Media Network 6
- 7. Social media tools developed after the wide use of smart phones often have more functionality in the app version than the web browser version. Instagram is a good example of this. For other Social Media tools it can be the opposite. Facebook is a good example of this. The key is to try out both. And they are always changing http://www.formotus.com/14018/blog-mobility/figuring-the-costs-of-custom-mobile-business-app-development 7
- 8. As of August 2015, online 18-29 year olds: 82% use Facebook 55% use Instagram 37% use Pinterest 32% use Twitter 22% use LinkedIn http://www.pewinternet.org/2015/08/19/the-demographics-of-social-media-users/ 8
- 10. FACEBOOK10
- 11. ▪ Originally a form of online yearbook ▪ Now a social media platform for sharing all kinds of information 11
- 12. ▪ Public or Private platform ▪ Share information about your program, about your students, about yourself ▪ http://www.facebook.com/education ▪ Teach people how to use it for Good 12
- 13. Tools ▪ Pages ▪ Groups ▪ Events ▪ Causes ▪ Notes ▪ Photos ▪ “Like” ▪ Many other Apps Security and Privacy ▪ Don’t do on Facebook what you wouldn’t do in “real life” ▪ Unfriend as you need ▪ Set up groups to control who sees what ▪ Review privacy settings frequently 13
- 17. ▪ Groups ▪ Classes ▪ Small group projects ▪ Pages ▪ Organization ▪ Agency https://docs.google.com/spreadsheet/ccc?key=0AqvGpEsx6NZUdE9namRoa08xYml1dWlRVnByVkZ2UVE#gid=0 17
- 18. ▪ Facebook Group or Page? ▪ Facebook Groups, Facebook Pages, LinkedIn Groups? 18
- 19. INSTAGRAM19
- 20. ▪ Photo & video sharing tool ▪ App has more functionality than browser version ▪ Additional apps allow for even more functionality (like reposting) 20
- 21. ▪ Most actively used tool by 18-29 year olds ▪ Allows people to share photos or videos—a picture is worth a 1000 words, without other information being shared ▪ Allows people to follow Instagram accounts that interest them ▪ Allows users to comment on and tag images ▪ Did I mention filters? 21
- 22. Humans of New York Five Essential Instagram Tips How do you use Instagram for Business? 22
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- 24. LINKEDIN24
- 25. A place to ▪ Connect with other people in a professional network ▪ List your work and education experience ▪ Join groups that relate to professional or special interests ▪ Demonstrate skills and knowledge 25
- 26. ▪ Help your students develop social capital ▪ Help your students develop their resumes ▪ Promote your program ▪ Develop and maintain an Alumni Group of former students that current students can connect with 26 26
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- 28. Profile Checklist for Students 10 LinkedIn Tips for Students and New Grads Build a personal website from a LinkedIn profile using Strikingly LinkedIn Resume Builder 7 Ways to Create an Awesome LinkedIn Group 28
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- 30. Nell Eckersley Email: nelle@lacnyc.org Twitter: http://twitter.com/LACNYCnell Website: http://nelightful.weebly.com/ My contact info 30